
这个市场不适合进入:它已经落入价格战区,新品牌几乎没有成功窗口。现有数据里,新品牌只有 SecretHard 一个,且新上架产品 B0G7RHHTWR 直接失败;整体新发布产品盈利率是 0.00%,说明现在不是扩张期,而是高压竞争期。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合进入:利润被压到价格战区,且新品牌几乎没有成功样本。 你当前预算 50万CNY 虽然能覆盖部分入场成本,但不足以支撑长期品牌投入;更关键的是,按现有样本看,市场已经明显偏向低利润、低容错,贸然进入风险很高。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,已经是明显的价格战区,且对新卖家是高风险市场。 目前样本里没有任何产品达到40%以上利润率,所有新产品也只有1个可判断样本,而且它是失败案例;新品牌 SecretHard 的新上架 ASIN B0G7RHHTWR 利润率只有18.56%,但依然没跑通,说明不是单看利润率就能进场,而是需要更强的品牌力和差异化。
这不是适合进入的市场:当前已明显进入低利润价格战区,新品牌几乎没有成功空间。 新品牌新上架产品盈利率为0%,而已观察到的“新品牌代表”只有 SecretHard 的 B0G7RHHTWR,利润率仅18.56%且还没形成有效销量;整体样本里 31.25% 的产品利润率低于10%,再加上 12.50% 为负利润,说明低毛利和亏损产品占比已经很高,用户预算 50万CNY 也难以改变这个局面,因为这类市场拼的不只是首发成本,还要持续烧品牌、研发和投放。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B07C7JBZYT | JQK | 2018-04-16 | Yes | $14.0 | 200pcs | $2800.0 | 19.42% | $543.76 |
![]() | B0CM77DKFC | IBERDE | 2023-10-31 | Yes | $9.99 | 200pcs | $1998.0 | 19.43% | $388.22 |
![]() | B0CM778BTB | IBERDE | 2023-10-31 | Yes | $9.99 | 300pcs | $2997.0 | 12.17% | $364.74 |
![]() | B0B1ZDYR4M | NearMoon | 2022-02-24 | Yes | $11.99 | 100pcs | $1199.0 | 14.12% | $169.3 |
![]() | B0FCSDG39T | IBERDE | 2025-06-11 | Yes | $10.83 | 100pcs | $1083.0 | 14.47% | $156.72 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G7RHHTWR | SecretHard | 2025-12-17 | No | $15.34 | -pcs | $- | 18.56% | $- |
这个市场不值得进入:新品牌几乎没有真正成功样本,整体已经接近价格战/高门槛状态。 现有数据里,新上架产品盈利率是0%,而整体可识别盈利率只有31.25%;更关键的是,近一年新品牌成功样本几乎为空,说明新进入者不是被挤出,就是必须靠更重的投入和更强的品牌/运营才能活下来。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入:新品牌几乎没有成功窗口,最近还出现了新品牌入场但全部失败的信号。 现有数据里,市场整体可验证盈利率只有31.25%,但新发布产品盈利率是0.00%;最近时间点(2025/12)只看到1个新品牌 SecretHard 的新上架 ASIN B0G7RHHTWR,结果是非盈利、无有效销量,说明近期不是机会扩张,而是入场即失速。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |