- Benchmark ASINB0G6TCK6BY
- MarketplaceUS
- Category ID88212061011
- Analyzed Products
- Keywordpc controller, wireless controller, gaming controller
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，属于明显高竞争、正在走向价格战的市场。 新品盈利率只有33.33%，但真正赚钱的几乎都来自老牌 Dinosoo；从最近月份看，11月还有2个盈利新品，到了6月已变成0个盈利、1个失败，走势是在变差，不是在变好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很明确：这不是一个适合现在进入的市场。 你的预算500,000 CNY只能覆盖前期铺货、物流和基础推广，但这个类目已经明显偏向价格战和高风险竞争，且新产品最近6个月里6个新品里只有1个盈利，成功率只有16.7%，最近一个月更是持续走弱。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):33.33%Which old brands have these successful new listings?Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 手机/平板云游戏 + 蓝牙手柄支架：直接用现有手机和免费云游戏/串流平台开玩，省去买整套PC控制器的门槛，适合轻度玩家或临时需求。
- 有线Xbox兼容手柄：通常比无线/多功能手柄更便宜、连接更稳定，插上就用，PC兼容性也更省心。
- 二手主机原装手柄：如果只是偶尔玩PC游戏，二手官方手柄往往比新款第三方无线控制器更划算，兼容性和按键映射也更省调试。
- Steam Remote Play + 键鼠/触控板：若主要玩Steam游戏，可先用键鼠或触控板搭配远程串流，先不购买新控制器也能覆盖大部分游戏。
- USB接收器迷你无线手柄：入门级、功能少但价格更低，适合只想要“能玩就行”的用户，作为高配无线控制器的低成本替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场：它已经明显偏向老牌品牌主导，而且新入局里有一部分在靠激进打法硬推，说明竞争很硬。 以 Dinosoo 看，品牌层面 10 个可识别产品里 4 个盈利、6 个不盈利，成功率只有 40%，并不是“遍地黄金”，而是靠少数强势款拉动；更关键的是，它的爆款是老牌产品线，不是新小商家可复制的轻量打法。
Old brand with the most profitable new productsDinosoo
Recent Monthly Revenue (USD):$25,152.00(600pcs/month)B0G6TCK6BY (4.1/5 (322 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$24,555.00(500pcs/month)B0GJL3RKXL (4.1/5 (318 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,794.00(100pcs/month)B0GSZH9YJB (4/5 (830 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 涂鸦彩绘外观最醒目，和常见黑白手柄差异大
- |
- 个性化强，图片一眼更容易吸引点击
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- 1560mAh大电池+快充，兼顾外观和实用性
B0H1GRSR86 (4.3/5 (758 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 蓝色外观在同类产品里更有辨识度
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- RGB灯效+蓝色机身，视觉冲击更强
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- 功能堆叠完整，适合想要酷炫风格的玩家
B0DTP6BRVL (4/5 (834 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入：新品盈利率只有33.33%，但盈利主要集中在老品牌 Dinosoo，且新上架产品里 66.67% 已经不赚钱，明显在走向价格战/同质化。 对大品牌和小商家来说都不是好市场；如果硬进，大品牌需要高投入做差异化和品牌，小商家则很难靠正常打法赢。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G6TCK6BYDinosoo2025-11-23Yes$41.92600pcs$25152.038.94%$9794.19B0GJL3RKXLDinosoo2026-01-23Yes$49.11500pcs$24555.036.91%$9063.26B0H1GRSR86Hiyuky2025-03-17Yes$44.78400pcs$17912.040.07%$7177.34B0GSZH9YJBDinosoo2025-11-23Yes$47.94100pcs$4794.036.57%$1753.17B0DTP6BRVLDinosoo2025-01-22Yes$41.1100pcs$4110.034.07%$1400.28Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G6TCK6BYDinosoo2025-11-23Yes$41.92600pcs$25152.038.94%$9794.19B0GJL3RKXLDinosoo2026-01-23Yes$49.11500pcs$24555.036.91%$9063.26B0GSZH9YJBDinosoo2025-11-23Yes$47.94100pcs$4794.036.57%$1753.17#New Product Success Rates
Listing这个市场不适合进入，直接判定为高风险且已接近价格战区。整体盈利率只有41.67%，但新品盈利率只有33.33%，更关键的是近一年新品里6个失败、仅3个成功，最新月份又是1个成功对6个失败，走势明显转差，不是上升市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
DinosooNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Dinosoo#Success Rate by Entry Time
Listing这不是一个适合进入的市场：近期利润在下降、失败在上升，已经进入明显的高竞争/价格战区。 现有数据没有显示“新品牌大量涌入”，但最近新品成功明显集中在老品牌 Dinosoo，说明门槛偏高；对小商家来说，真正可复制的成功案例很少，不建议贸然入场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 2 0 0 2026 0 0 0 0 0 1 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 2 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 1 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesDinosoo RGB Wireless Controller for PS5/PlayStation 5 PC, Bluetooth Controller with Turbo, Macro, Dynamic Vibration, 6-Axis Motion Control, 3.5mm Audio Jack, 1000mAh Battery, Speaker - Blue
This listing is deemed profitablePrice (USD)$41.10Released TypeOld Release (2025-01-22)Brand is an old entry in this marketSize and Weight21.3 x 21.0 x 7.5 cm, 408.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
蓝色外观在同类黑白款中更有辨识度，适合偏好个性配色的玩家, 整体为PS5手柄式通用外形，非私模，但蓝色RGB版本在同质化产品中更容易形成视觉差异Key Buying Motive
保留PS5核心手感与功能，同时加入扬声器、宏编程、Turbo、6轴体感和RGB灯效，属于功能堆叠型差异化Target Customers
更适合想要一只兼顾PS5与PC、且希望通过RGB/宏/Turbo获得更强游戏氛围和操作优势的玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,110.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight31.91% / 34.07%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight25.29% / 27.45%Peak / Non PeakSales & BSR Performance
Dinosoo RGB Wireless Controller for PS5/PC - Bluetooth Gamepad with Turbo, Macro, Dual Vibration, 6-Axis Motion, 3.5mm Audio Jack, Built-in Speaker & 1000mAh Battery for PlayStation 5
This listing is deemed profitablePrice (USD)$41.92Released TypeNew Release (2025-11-23)Brand is an old entry in this marketSize and Weight17.4 x 12.4 x 7.2 cm, 340.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
蓝色机身搭配RGB灯效，视觉上比常规黑白款更醒目, 整体为PS5风格对称手柄外观，加入多组RGB灯环与高饱和配色，辨识度较强Key Buying Motive
支持PS5/PC双平台快速切换，且带Turbo、Macro、霍尔摇杆、6轴体感、手柄扬声器与3.5mm音频口Target Customers
偏好高功能性、想用一只手柄同时覆盖主机与PC，并且重视RGB氛围和竞技辅助功能的玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$25,152.00600 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight37.64% / 38.94%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight33.69% / 34.99%Peak / Non PeakSales & BSR Performance
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