- Benchmark ASINB0GWPJHPM6
- MarketplaceUS
- Category ID7073956011
- Analyzed Products
- Keywordparty bluetooth speaker, portable bluetooth speaker, wireless speaker with lights, portable party speaker
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，已经是明显的拥挤市场，价格压力很重。 新品牌有24个，远不到“新市场”的阶段；新品成功率只有29.73%，但新品不盈利占69.01%，而且近几个月新增样本里大量落在“其他/不盈利”，说明利润正被持续挤压，不是一个适合小品牌稳扎稳打的赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：价格战和饱和都已经很明显，用户的50万预算只能覆盖少量新品的前期投放，远不足以支撑长期竞争。 从样本看，市场里新品牌进入活跃，但真正能稳定赚钱的主要还是少数有品牌力的老玩家；小品牌若想活下来，必须靠低价+差异化+激进投放，否则很容易亏。
Early sourcing + logistics + marketing budget (USD)$6,629.41 - $6,629.41Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.78%New listing success rate (old brands):44.00%New listing success rate (new brands):22.45%Which new brands have these successful new listings?...Which old brands have these successful new listings?...Potential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 手机外放 + 低价蓝牙音箱支架/扩音底座：如果用户只是想要“比手机大一点”的聚会音量，这类方案通常更便宜、设置更简单，也不需要额外灯效。
- 有线便携小音箱/USB供电音箱：适合室内、桌面或小型聚会场景，价格往往低于带电池和灯效的派对音箱，且不用担心蓝牙配对或充电。
- 带灯蓝牙耳机/便携灯条组合：如果购买动机主要是“氛围感”和灯光效果，灯条/氛围灯通常更便宜、安装更快，也更容易覆盖房间而不是只靠音箱自带灯。
- 车载蓝牙接收器 + 旧音响/家庭音响：对于家里已有音响设备的用户，这种替代方案利用存量设备即可升级无线播放能力，成本通常更低。
- 二手/翻新大牌便携音箱：如果用户的核心诉求是音质和耐用性但预算有限，二手或翻新款往往比新出的派对蓝牙音箱更划算，且更容易买到成熟品牌。
- 手机+便携投影/电视音响共享：如果聚会场景里音乐只是陪衬，用户可能更愿意把预算转向已有的投影/电视/回音壁，通过现有设备播放音乐，减少重复购买。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品里亏损/失败的比例已经很高，而且新品牌新发产品的盈利率只有22.45%，同时旧品牌新发产品里有44.00%能赚钱、52.00%却不赚钱，说明竞争已经偏向老品牌和强营销玩家，新品牌生存空间很窄。再看节奏，2025到2026新品释放明显增多，2026年6月单月就出现8个新品牌/新产品的非盈利样本，已经是典型的拥挤市场，不适合小品牌硬冲。
New products with Highest revenueJLab
Recent Monthly Revenue (USD):$12,655.00(500pcs/month)B0F39HFT56 (4.5/5 (459 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$12,150.00(500pcs/month)B0F396FZXG (4.5/5 (459 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$11,560.00(500pcs/month)B0F39TVYSP (4.5/5 (459 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsBolaButty
Recent Monthly Revenue (USD):$235,600.00(10000pcs/month)B0BRKPVZB4 (4.5/5 (37637 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$76,590.00(3000pcs/month)B0BRKPK85W (4.5/5 (37487 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$76,560.00(3000pcs/month)B0BX5DKMBJ (4.5/5 (37487 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsIHE
Recent Monthly Revenue (USD):$2,076.00(100pcs/month)B0GWHZKSGV (4.5/5 (79 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsPyle
Recent Monthly Revenue (USD):-(-)B0H5G34XKL (4.5/5 (73 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H5N98Y1VBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 造型最夸张，双大灯环+立式大箱体，辨识度很强
- |
- 派对氛围感突出，黑色机身配RGB灯效更吸睛
- |
- 功能面向聚会、K歌和户外大音量用户，购买动机明确
B0GWPJHPM6 (4.5/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 圆形迷你机身+环形灯带，和常见音箱外观差异明显
- |
- 蓝色机身配RGB灯效，浴室氛围感强，图片容易吸引点击
- |
- 时间显示、吸盘和防水组合，场景感清晰，适合礼品和淋浴使用
B0FNMNSWTV (4.4/5 (233 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合现在进入，已经是明显的价格战/接近过热状态。 新品已确认可算出的利润里，只有30/74=40.5%在20%以上，15%以下的低利润/几乎没利润产品占了12/74=16.2%（再加上大量“其他”未确认样本），而新品牌新品里更有25/74=33.8%直接落到非盈利；这不是一个适合小品牌稳扎稳打的市场。
Profitability difficultyModerate Risk - Accessible for new brands but oversaturated with new releasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CTNWBT1ZJBL2024-05-19Yes$44.8110000pcs$448100.042.75%$191562.75
B0CTNWKGM2JBL2024-05-19Yes$44.26000pcs$265200.042.6%$112975.2B0BRKPVZB4BolaButty2023-01-03Yes$23.5610000pcs$235600.028.7%$67617.2
B0CTNYC4BSJBL2024-05-19Yes$43.993000pcs$131970.042.56%$56166.44
B0D1HK8HXBJBL2024-05-19Yes$44.523000pcs$133560.041.56%$55507.54
B08V4PTCMROrtizan2020-09-08Yes$38.673000pcs$116010.041.13%$47714.92
B08Y6CNY5BOrtizan2021-04-02Yes$38.693000pcs$116070.037.09%$43050.37
B09BT922BDOrtizan2021-04-07Yes$38.63000pcs$115800.037.17%$43042.86
B0F4DHPTRJOrtizan2025-04-28Yes$38.673000pcs$116010.037.05%$42981.71
B0F4DJYXKVOrtizan2025-04-28Yes$38.643000pcs$115920.037.05%$42948.36
B0F4CWPRLKOrtizan2025-04-28Yes$38.173000pcs$114510.036.85%$42196.94
B08FDPW8KROrtizan2020-08-25Yes$36.413000pcs$109230.037.76%$41245.25
B0FRRMD96FAnker2025-11-20Yes$34.253000pcs$102750.035.48%$36455.7
B0D4QMJHR3CHIFENCHY2024-05-21Yes$29.993000pcs$89970.034.88%$31381.54
B0CX1FRR27CHIFENCHY2024-03-04Yes$29.633000pcs$88890.034.93%$31049.28B0BRKPK85WBolaButty2023-01-03Yes$25.533000pcs$76590.031.49%$24118.2B0BX5DKMBJBolaButty2023-03-01Yes$25.523000pcs$76560.031.48%$24101.09
B0BRKQDS3SBolaButty2023-01-03Yes$25.53000pcs$76500.031.45%$24059.25
B0GCLSLKV2BolaButty2025-12-26Yes$25.473000pcs$76410.031.13%$23786.44
B0GCMCSZNNBolaButty2025-12-26Yes$25.473000pcs$76410.031.05%$23725.31Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FRRMD96FAnker2025-11-20Yes$34.253000pcs$102750.035.48%$36455.7B0GCLSLKV2BolaButty2025-12-26Yes$25.473000pcs$76410.031.13%$23786.44B0GCMCSZNNBolaButty2025-12-26Yes$25.473000pcs$76410.031.05%$23725.31B0GCMP6VSPBolaButty2025-12-26Yes$25.383000pcs$76140.031.04%$23633.86
B0GCM827KYBolaButty2025-12-26Yes$24.913000pcs$74730.030.85%$23054.21
B0GCMSQ21DBolaButty2025-12-26Yes$24.373000pcs$73110.030.2%$22079.22
B0GCMK4NZMBolaButty2025-12-26Yes$24.343000pcs$73020.030.16%$22022.84
B0GCMT2CKCBolaButty2025-12-26Yes$24.323000pcs$72960.030.15%$21997.44
B0GFMN268LAnker2026-04-20Yes$44.07500pcs$22035.039.53%$8710.44
B0FQV98HS8OHAYO2025-09-12Yes$39.6500pcs$19800.036.6%$7246.8B0GWPJHPM6TPyesss2026-04-10Yes$79.99200pcs$15998.026.88%$4300.27B0F39HFT56JLab2025-09-01Yes$25.31500pcs$12655.031.4%$3973.67B0F396FZXGJLab2025-09-01Yes$24.3500pcs$12150.030.58%$3715.47B0F39TVYSPJLab2025-09-01Yes$23.12500pcs$11560.029.31%$3388.24
B0H2QGC9WPANCOBER2026-05-23Yes$39.99100pcs$3999.033.2%$1327.67
B0G8BQJGZZaowoka2026-03-21Yes$22.18100pcs$2218.027.68%$613.95
B0GHN67FRXSMILEBOP2026-02-15Yes$31.9950pcs$1599.528.01%$448.02B0GWHZKSGVIHE2026-04-08Yes$20.76100pcs$2076.017.43%$361.85
B0FMY8CJ9WMLOVE2025-08-19Yes$24.5350pcs$1226.522.03%$270.2B0FNMNSWTVPRSCFUM2025-08-25Yes$18.4750pcs$923.526.32%$243.07#New Product Success Rates
Listing这个市场不值得进入，核心结论很明确：新品成功率只有29.73%，但非盈利新品占69.01%，整体盈利产品也只有46.19%，已经是高竞争、强价格压力市场。 新品牌里真正能赚钱的新品只有23.40%，而且老品牌新品成功率45.83%远高于新品牌，说明头部老牌仍然在主导利润，新进入者大多在亏损或勉强过关。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
BolaButtyJLabOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Other#Success Rate by Entry Time
Listing这个市场已经进入明显的高风险区，不适合现在入场。 2025到2026的新品牌、新品大量涌入，但盈利率只有23.40%到30.99%，亏损率高达69.01%到76.60%；而且近几个月的新上架里，亏损数量持续压过盈利，说明竞争正在加速、利润在被挤压。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 2 1 4 11 0 22 2026 0 0 0 1 3 2 0 27 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 1 0 0 0 0 0 2025/8 0 0 1 0 3 0 0 4 2025/9 0 0 0 1 1 3 0 2 2025/10 0 1 0 0 0 0 0 3 2025/11 0 0 0 0 0 1 0 10 2025/12 0 0 0 0 0 7 0 3 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 1 0 0 0 2026/3 0 0 0 0 1 0 0 6 2026/4 0 0 0 1 1 1 0 4 2026/5 0 0 0 0 0 1 0 5 2026/6 0 0 0 0 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
INSMY C12 IP67 Waterproof Shower Bluetooth Speakers Portable Small Speaker
This listing is deemed profitablePrice (USD)$26.32Released TypeOld Release (2019-09-02)Brand is an old entry in this marketSize and Weight20.8 x 10.7 x 5.7 cm, 210.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
浅紫色外观，在同类黑/橙/蓝色产品中更容易形成差异化识别, 圆形小巧机身，偏浴室/便携随身风格，区别于常见圆柱形派对音箱Key Buying Motive
IP67可完全浸水、吸盘+挂绳双固定方式、TF卡离线播放Target Customers
更适合淋浴、浴室、游泳/皮划艇等强防水场景用户，而不是纯派对大音量用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,264.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight33.30% / 35.19%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight29.39% / 31.28%Peak / Non PeakSales & BSR Performance
Ortizan Portable Bluetooth Speakers, IPX7 Waterproof Wireless Speaker with 24W Loud Stereo Sound, Outdoor Speaker with Bluetooth 5.3, Deep Bass, RGB Lights, Dual Pairing, 30H Playtime for Home
This listing is deemed profitablePrice (USD)$38.69Released TypeOld Release (2021-04-02)Brand is an old entry in this marketSize and Weight18.2 x 8.8 x 8.6 cm, 520.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
机身采用醒目的蓝绿色/青绿色配色，在同类黑色、橙色、白色产品中更有辨识度, 圆柱形便携机身，侧面物理按键布局清晰，顶部环形灯效与机身灯带形成更强的派对感Key Buying Motive
24W双单元+双被动振膜，兼顾低频和大音量场景；RGB灯效可作为独立氛围灯使用Target Customers
偏好派对氛围、同时需要户外防水和长续航的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$116,070.003000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight35.70% / 37.09%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight29.16% / 30.55%Peak / Non PeakSales & BSR Performance
Loading samples... 9%