- Benchmark ASINB0FJLRZQWM
- MarketplaceUS
- Category ID695504011
- Analyzed Products
- Keywordartisan decor
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-18
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌为 0，所有可验证的新上架产品成功率也是 0%，而且已经出现老品牌 JMZ E Home 直接把盈利款和亏损新品同时占住的局面。 这不是一个给新卖家留空间的市场，更像是被单一老品牌守住、差异化不足、试错空间极小的窄市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing不建议进入，这个市场对新卖家不友好，而且已经呈现出明显的老品牌垄断和价格/流量挤压特征。 用户预算 50万 CNY 当然能覆盖单个 ASIN 的前期上架成本，但从样本看，真正能跑出来的只有老品牌 JMZ E Home 的一个老品，另一个新上架款直接不盈利且无销售，说明这不是靠低预算就能切入的市场。
证据很直接：JMZ E Home 的盈利款 B0FJLRZQWM 售价约 32.02 美元，月销 100 件，月收入约 3202 美元，毛利率约 23.9%，但它是老品、老品牌、且只有 86 条评价；而同品牌新上架款 B0GYT5VWL2 直接非盈利、无销量、无价格和评价数据。整体可识别样本里，盈利率只有 50%，但新上架产品盈利率是 0%，老品牌新上架盈利率也是 0%，这意味着新产品几乎没有试错空间。更关键的是，样本中只有 1 个品牌，且是老品牌；没有任何真正可验证的“小商家成功案例”。产品差异也不强，成功款只是靠“三层可拆分壁挂编织篮 + 波西米亚外观 + 老款衍生”做轻度区隔，而失败款与市面常见棉绳壁挂篮几乎一样，说明新进入者没有明显创新抓手。市场总收入样本约 3202 美元，活跃样本只有 1 个，结合新上架失败、0% 新品成功率，这更像是被一个老品牌守住的窄市场，而不是适合新品牌切入的增量市场。
如果硬要对标，大预算只能参考老品牌 JMZ E Home 的盈利老品 B0FJLRZQWM，但这不是小商家可复制模型，因为它依赖已有品牌积累和老品位置；小商家没有可行的真实成功标杆，也不应把 JMZ E Home 视为小商家案例。结论：现在不要进场；除非你能拿出明显更强的差异化设计、品牌投入和长期预算，否则 50万 CNY 也只是把你带进一个低成功率、被老品牌卡住的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 门后式金属/塑料收纳篮：更便宜、安装更简单，适合替代“挂墙收纳+装饰”功能；不需要编织工艺，清洁也更容易。
- 台面层架/果篮架：直接放在厨房台面或餐边柜上，免打孔、免门后空间，使用门槛更低，价格通常也更友好。
- 可堆叠塑料收纳篮：如果用户主要是收纳果蔬、杂物，这类方案更轻便、可移动、可水洗，性价比往往更高。
- S形挂钩 + 普通网兜/棉麻袋：用最基础的挂法实现“悬挂存放”，比成品三层手工篮更便宜，也更灵活。
- 墙面置物架/洞洞板挂篮：如果用户更看重装饰感与收纳兼顾，这类模块化方案替代性强，可按需增减配件，后续扩展成本低。
- 可折叠布艺收纳袋/储物吊袋：用于轻量杂物、毛线、玩具等场景时，布艺吊袋更容易买到且收纳更省空间，维护成本也更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这类市场不适合进入：表面上有一个能赚钱的老品牌单品，但新上架产品已经直接亏损，且近年新产品几乎没有成功案例，说明这里更像是被老品牌和价格竞争锁死的市场。对大品牌来说也不是好机会；对小品牌更危险，因为要么做出明显差异化，要么只能卷到很低利润甚至亏损。
Old brand with the most profitable new productsJMZ E Home
Recent Monthly Revenue (USD):$3,202.00(100pcs/month)B0FJLRZQWM (4.5/5 (86 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FJLRZQWM (4.5/5 (86 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GYT5VWL2Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：当前只有1个可识别的新产品，且它是亏损的；已出现的盈利样本来自老品牌 JMZ E Home，利润率23.9%，但这更像是老品牌吃到的存量红利，不是小卖家的可复制机会。 目前没有任何证据支持“低风险可进场”，反而更像是一个需要品牌势能和持续投放才能站稳的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FJLRZQWMJMZ E Home2025-07-23Yes$32.02100pcs$3202.023.9%$765.28Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GYT5VWL2JMZ E Home2026-04-28No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入：新产品成功率为0%，而且当前样本里新上架产品全都没跑通，明显是高风险、强竞争甚至偏价格战的环境。 对小品牌来说，几乎没有可复制的真实成功案例；对大品牌来说，虽然有资金优势，但也只是“有机会硬进”，不代表值得进，因为老品牌新产品同样是100%失败。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JMZ E Home#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入。 目前看到的是“老品牌主导 + 新品几乎全军覆没 + 最近没有形成有效新增成功”的组合，不是给新品牌或小商家留机会的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesJMZ E HomeB0FJLRZQWM (4.5/5 (86 Reviews))JMZ E Home Cotton Hanging Fruit Basket,3 Tier Woven wall Basket, hanging Storage baskets for Kicthen and Bathroom, Macrame wall hanging, Boho Decor Over The Door Decor Organizer, White (Brown)
This listing is deemed profitablePrice (USD)$32.02Released TypeOld Release (2025-07-23)Brand is an old entry in this marketSize and Weight36.3 x 23.4 x 6.3 cm, 798.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
白/棕双色搭配，偏自然手作风，区别于常见单一颜色收纳篮, 三层可拆分的壁挂编织篮结构，兼具垂挂收纳与Boho墙饰感Key Buying Motive
三篮一体且可拆分使用，既能挂果蔬也能做轻量杂物收纳Target Customers
偏好波西米亚/手作感家居装饰，同时需要厨房、浴室或RV节省空间收纳的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,202.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.82% / 23.90%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.26% / 10.34%Peak / Non PeakSales & BSR Performance