- Benchmark ASINB0D7V9KD6H
- MarketplaceUS
- Category ID16350341
- Analyzed Products
- Keywordjewelry display stand, necklace holder stand, earring holder stand
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是明显的价格战市场，不管大品牌还是小商家，现在都没有高胜算。 新品牌进来9个、近25个新上架里新品牌新产品盈利率是0%，而整体新上架盈利率也是0%，说明这里不是成长机会，而是淘汰赛。
证据很硬：新发布产品的利润区间从 -17.54% 到 11.18%，市场利润难度被判定为高，且最新上架更偏低利润，说明竞争在加剧而不是变好；从时间看，2025年还有少量可赚产品，但到2026年几乎全部新上架都没跑通。品牌上看，真正能赚钱的还是老牌玩家：Josmimic 的 B0F1YNJJ5G、B0F1YPNZ47、B0FHVMG6G2 分别做到 18.4%、18.38%、16.35% 利润率，单个ASIN月销约 400件、月营收约 55.44K~56.84K USD，而它们的评论都在 303~307，属于成熟品牌打法；MOOCA 的 B07S5KQLT3 也能赚钱，说明“会做差异化的老牌”还能拿走利润。反过来，新品牌样本里 AOFLLU 有 3 个新产品全亏，B0GFMRW9CC 只有 0.62% 利润，B0GFMQPMKS 是 -1.84%，Gtziqa 的 B0GMHJ3Q1D 是 -10.41%，评论只有 3条，这类不是小商家成功案例；而且像 303、307 这种评论量的ASIN，已经接近“靠强投放和评论压力”在打，不能当小商家模板。
- 大品牌：如果你本身不是同类成熟品牌，照这个市场结构进来，至少要准备接近 50万人民币 级别的单品启动资金，还要额外承担品牌和研发成本；可学的只有 Josmimic、MOOCA、Ausalivan、Julysky、NiHome 这类做出外观/功能差异的老牌。
- 小商家：没有真正的低成本成功样本；你能复制的不是老品牌的结果，而是它们的“差异化打法”，但在当前利润和成功率下，小商家不应进入。
- 关键提醒：这个市场不只是难，而是已经接近饱和+低利润，若没有明显产品创新、设计差异或强渠道优势，别进。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：不建议进入，这个市场对大多数卖家都是高风险，而且已经明显偏向价格战。 用户预算 50万人民币，表面上足够覆盖单个ASIN前期入场，但这类钱只能撑起前几个月的备货、运费和投放，根本不够长期打品牌和补研发；更关键的是，市场里新品牌大量涌入，但真正能跑通利润的非常少。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?44.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 挂钩/无痕粘钩 + 墙面收纳：比独立首饰架更省钱，适合租房或宿舍，直接把项链、耳环袋、耳钉卡在墙边、衣柜门或镜子旁。
- 带隔层的小收纳盒/抽屉分格盒：比展示架更容易买到，也更适合‘收纳优先’而非‘展示优先’的用户，耳环、项链、戒指都能集中放置。
- 绒布首饰卡 + 盒装收纳：把耳环插在首饰卡上再放进盒子里，成本低、便携、适合大量分类，尤其适合小件耳饰和做二次销售包装。
- 蛋糕架/多层点心架的替代用法：如果只是想做桌面展示，多层架在五金/家居渠道更容易找到，能临时承载项链、手链、耳环，兼具陈列效果。
- 照片晾衣夹/小木夹 + 细绳/金属网板：DIY 组合方案，材料便宜且灵活，适合小批量摆摊、直播背景或临时陈列，不需要购买专用首饰展示架。
- 钥匙收纳板/洞洞板小组件：本身就是高频家居品，增加挂钩即可兼做项链和耳饰展示，扩展性强，后续还能继续用于钥匙、工具、饰品。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不建议进入，已经明显偏向价格战且新品牌几乎没有成功空间。核心信号很直接：市场里可识别利润的产品只有5.96%能赚钱，而新发布产品的盈利率是0%，同时新品牌新上架产品全是非盈利；这不是机会市场，是高风险淘汰市场。
证据上，老品牌还能靠品牌力和产品微创新吃到利润，但那不是小商家能复制的路径。比如 Josmimic 的 B0F1YNJJ5G、B0F1YPNZ47、B0FHVMG6G2 都能做到 16.35%~18.4% 利润率，单个 ASIN 月销 400、月营收约 55.44K~56.84K USD，评论数 303~307，明显是成熟品牌的打法；MOOCA 的 B07S5KQLT3 也靠“旧款基础上做功能+外观差异”赚钱。反过来，真正的新品牌 AOFLLU 和 Gtziqa 都没跑通：AOFLLU 两个主推新 ASIN B0GFMRW9CC / B0GFMQPMKS 只有 0.62% 和 -1.84% 利润率，AOFLLU 品牌内盈利率 0%；Gtziqa 的 B0GMHJ3Q1D 直接是 -10.41%，且只有 3 条评论。更关键的是，这个品类里旧品牌占新上架产品的比例高达 44%，说明新机会大部分被老玩家拿走了，新品牌进来基本是陪跑。
如果一定要看标杆，只能学老品牌里“有明确差异化”的产品：Josmimic 的 B0FHVMG6G2 / B0F1YNJJ5G 值得抄的是白色极简、金属架+陶瓷托盘、一体化收纳盘设计；MOOCA 的 B07S5KQLT3 值得抄的是木质展示感和可调高度结构。但对小商家来说，这些案例不是可复制的低成本成功样本，因为它们都带着品牌势能和成熟销量。结论很硬：大品牌也不该轻易进，小商家更不该进；除非你能做出明显产品创新并接受较高投放和品牌成本，否则不要入场。
New products with Highest revenueAOFLLU
Recent Monthly Revenue (USD):-(-)B0GFMQPMKS (4.7/5 (69 Reviews))Brand is a new entry in this marketNew ReleaseToo Early to DetermineWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):-(-)B0GFMMTQT6Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$3,984.00(400pcs/month)B0GFMRW9CC (4.7/5 (68 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsJosmimic
Recent Monthly Revenue (USD):$5,684.00(400pcs/month)B0F1YNJJ5G (4.5/5 (307 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,664.00(400pcs/month)B0F1YPNZ47 (4.5/5 (303 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$5,544.00(400pcs/month)B0FHVMG6G2 (4.5/5 (303 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsGtziqa
Recent Monthly Revenue (USD):-(-)B0GMHJ3Q1D (4.6/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 心形虹彩渐变外观，视觉很抢眼
- |
- 装饰感强，适合送礼和桌面摆件
- |
- 171孔大容量，兼顾收纳与展示
B0FDXNZJ1J (3.9/5 (33 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 白色极简风，和常见款差异明显
- |
- 托盘+首饰树双结构，更实用
- |
- 整体干净统一，适合梳妆台陈列
B0FHVMG6G2 (4.5/5 (303 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显是高风险价格战市场。 新品利润分布里，能明确看到新产品里只有少数做到10%~20%，而0%~10%和负利润占了大头；更关键的是，近两年的新发布几乎全部是亏损或利润极低，说明不是“有机会的成长市场”，而是“越做越卷”的市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F1YNJJ5GJosmimic2025-03-19Yes$14.21400pcs$5684.018.4%$1045.86B0F1YPNZ47Josmimic2025-03-19Yes$14.16400pcs$5664.018.38%$1041.05B0FHVMG6G2Josmimic2025-07-17Yes$13.86400pcs$5544.016.35%$906.45
B0D9Q276Q1Julysky2024-04-08Yes$12.99400pcs$5196.015.35%$797.59
B07S5KQLT3MOOCA2019-05-23Yes$14.99400pcs$5996.010.14%$608.0
B0CT2CBTNJlengnoyp2024-01-23Yes$9.91300pcs$2973.013.42%$398.98
B0DFFXTTBKAusalivan2024-04-08Yes$12.99100pcs$1299.013.2%$171.47
B0F9NMHXPKPangkeep2025-05-23Yes$13.9950pcs$699.519.56%$136.83B0FDXNZJ1JNiHome2025-06-20Yes$11.9650pcs$598.017.06%$102.02Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FN7P9CTGTENINYU2025-08-21No$8.74500pcs$4370.0-30.38%$-1327.6
B0FN7RYSF7TENINYU2025-08-21No$8.69400pcs$3476.0-24.18%$-840.49
B0FN7PZ6S5TENINYU2025-08-21No$8.73400pcs$3492.0-23.64%$-825.5
B0FRZJ5DHGJasopaco2025-09-21No$9.72100pcs$972.0-8.4%$-81.64
B0GJ32BZGMLolalet2026-05-26No$11.6250pcs$581.02.81%$16.33B0GFMRW9CCAOFLLU2026-03-26No$9.96400pcs$3984.00.62%$24.71B0GMHJ3Q1DGtziqa2026-04-12No$7.84-pcs$--10.41%$-
B0G7GW7Q85NiHome2025-12-16No$9.99-pcs$-8.87%$-
B0GJLGYMLNHandship2026-02-03No$8.83-pcs$-8.93%$-
B0GKFNXZDPKathfly2026-01-29No$11.87-pcs$-16.12%$-
B0GXKR7LXRAuteonsa2026-04-17No$7.57-pcs$--1.14%$-
B0GQYGHL2ZNiHome2026-03-03No$9.99-pcs$-9.35%$-
B0H1HCLKXSNZUCPZ2026-05-12No$7.59-pcs$-3.07%$-
B0GJLLVHGQHandship2026-02-03No$7.99-pcs$-5.21%$-
B0GDFQGQ2MAjcotahm2025-12-31No$4.69-pcs$--24.98%$-
B0G7GWSVDMNiHome2025-12-16No$11.99-pcs$-15.91%$-B0GFMQPMKSAOFLLU2026-07-19No$9.99-pcs$--1.84%$-B0FZRXWL8GJasopaco2025-11-05No$--pcs$--%$-B0GFMMTQT6AOFLLU2026-03-30No$--pcs$--%$-B0H2Y5ZSDGLolalet2026-05-26No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新品牌新上架成功率为0%，且整体新上架盈利率也为0%，说明这里不是机会市场，而是明显的价格战/拥挤市场。 结果很直接——不管是大品牌还是小商家，现在切入都没有高胜算；小商家如果没有明显差异化和更强预算，基本只会被快速淘汰。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
TENINYUNiHomeHandshipAOFLLUOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经处在高压价战和超饱和边缘。 近一年新品牌进入9个，但25个新上架里没有一个达到可确认盈利，新品牌成功率是0%，而整体可确认盈利率也只有5.96%，说明不是“少数赢家”，而是大多数新品都在亏。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 3 1 0 0 0 0 0 7 2026 0 0 2 0 0 0 0 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 3 0 0 0 0 0 0 1 2025/9 0 1 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 4 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 1 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 1 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMOOCA Wooden Plank Necklace Holder Organizer For 8 Necklaces, Jewelry Stand Holder, Jewelry Display for Vendors, Necklace Display Stand, Washed White Color
This listing is deemed profitablePrice (USD)$14.99Released TypeOld Release (2019-05-23)Brand is an old entry in this marketSize and Weight24.7 x 24.6 x 3.9 cm, 272.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
洗白色木纹外观比常见黑色亚克力/金属款更偏家居和陈列氛围感, 木板式斜面展示板 + 可拆平板结构，兼顾桌面展示与便携收纳Key Buying Motive
可展示8条项链，并通过背部双高度插孔调整不同长度项链的垂挂高度Target Customers
面向饰品卖家、集市摊主、展会参展商以及需要桌面陈列感的家居收纳用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,996.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight5.43% / 10.14%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.40% / -2.68%Peak / Non PeakSales & BSR Performance
lengnoyp Premium Jewelry Stand, 4-Tier Storage Necklace Holder Stand, Earring Holder AdjustableTall 20I N (Max), Jewelry Organizer for Necklace, Bracelet, Earring, Black
This listing is deemed profitablePrice (USD)$9.91Released TypeOld Release (2024-01-23)Brand is an old entry in this marketSize and Weight35.9 x 18.6 x 1.8 cm, 111.00gProfitable Factors
Based on old ASINDesign & Appearance
20英寸高的四层铁艺+木托盘竖向组合，比常见T型或单层展示架更适合混合收纳Key Buying Motive
四层分区并带耳环孔位，能同时收纳项链、耳环、手链和发饰，兼顾家用整理与陈列销售Target Customers
需要在小空间里同时整理多类首饰、且兼顾桌面陈列与摆摊展示的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,973.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.42% / 13.42%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.42% / 3.58%Peak / Non PeakSales & BSR Performance
Loading samples... 22%