
这个市场不值得进入,而且已经是明显的过度竞争/价格战市场。新品牌一共 8 个,最近 10 个新上架里 0% 盈利;新品牌新产品 10 个里一个都没跑出来,说明不是成长机会,而是进场就容易被卷死的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入。 新品牌新上架产品盈利率是0%,而且新品牌几乎全军覆没;同时已看到大量新品失败,说明这里不是机会市场,而是价格战和高成本试错市场。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个适合进入的市场:新品牌几乎全军覆没,近期开出的新品成功率是0%,而且新品牌里已经出现了明显的价格战/低利润陷阱。 现有数据里,9个新发布产品里盈利为0,Josmimic、Toyosport、JOUTYFOR、Shinpuru、Pafeooui、Zosenley、BONNY DODO 等新品牌全部落在失败侧;其中 Josmimic 的 B0FS6VSL9T 虽然有 104 条评论、月销 100、月营收 999.00 美元,但利润率只有 8.5%,低于盈利线,已经属于“卖得动但赚不到钱”。市场还在持续被新品牌涌入,但多数是负利润或低利润,新进入者如果没有明显差异化和更强预算,很难活下来。
这不是一个适合进入的市场:新品几乎全军覆没,利润结构也偏低,已经进入明显的价格战/过度竞争区间。对大品牌和小商家都不友好;除非你能带着明显创新、品牌力或更高预算改造产品,否则不建议继续。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B08C5BJ8VT | SITHON | 2020-07-01 | Yes | $18.77 | 200pcs | $3754.0 | 12.26% | $460.25 |
![]() | B09BN5NHTZ | CASIRENA | 2021-09-01 | Yes | $14.56 | 100pcs | $1456.0 | 25.31% | $368.52 |
![]() | B094HNBNNB | CASIRENA | 2021-05-20 | Yes | $14.43 | 100pcs | $1443.0 | 24.57% | $354.55 |
![]() | B09BN571Y6 | CASIRENA | 2021-09-01 | Yes | $14.35 | 100pcs | $1435.0 | 24.39% | $350.0 |
![]() | B0CQKW838P | GALLAWAY LEATHER | 2024-03-24 | Yes | $29.99 | 50pcs | $1499.5 | 22.65% | $339.64 |
B0C89WWCNT | GORESE | 2023-06-16 | Yes | $19.67 | 100pcs | $1967.0 | 16.17% | $318.07 | |
![]() | B0B8MYCNM5 | CASIRENA | 2022-10-03 | Yes | $14.37 | 100pcs | $1437.0 | 21.68% | $311.55 |
B0C8B1TJGN | GORESE | 2023-06-16 | Yes | $19.61 | 100pcs | $1961.0 | 15.53% | $304.55 | |
B0BWHHBJ64 | CASIRENA | 2023-06-23 | Yes | $14.81 | 50pcs | $740.5 | 24.86% | $184.09 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FS6VSL9T | Josmimic | 2025-09-23 | No | $9.99 | 100pcs | $999.0 | 8.51% | $85.02 |
![]() | B0GHKX7H6V | JOUTYFOR | 2026-01-18 | No | $16.05 | -pcs | $- | -17.61% | $- |
![]() | B0FY2XDFCQ | Toyosport | 2025-10-28 | No | $12.91 | -pcs | $- | -13.5% | $- |
![]() | B0GTY8N83B | BONNY DODO | 2026-03-26 | No | $25.99 | -pcs | $- | 23.84% | $- |
![]() | B0GTWSWLD8 | Shinpuru | 2026-03-25 | No | $- | -pcs | $- | -% | $- |
![]() | B0GLF7116S | Pafeooui | 2026-02-04 | No | $- | -pcs | $- | -% | $- |
![]() | B0GF21RDMP | Josmimic | 2026-01-05 | No | $- | -pcs | $- | -% | $- |
![]() | B0GTYBNRQ2 | BONNY DODO | 2026-03-26 | No | $- | -pcs | $- | -% | $- |
![]() | B0FKH32J3D | Zosenley | 2025-07-30 | No | $- | -pcs | $- | -% | $- |
这个市场不适合进入,结论很直接:新品几乎全军覆没,已经进入高竞争/价格战状态。 新品牌新发产品盈利率是0%,而且样本里有10个新发布,6个在2026年集中出现、全部为亏损或未验证成功,说明不是“可切入”的成长市场,而是“进来就容易被卷死”的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场现在不适合进入。它已经明显走向饱和:近 10 个新上架里没有一个跑出可验证的盈利,最近半年新品牌几乎全军覆没,说明不是“还能不能做”,而是“进去就容易被价格战和低差异化吞掉”。
证据很直接:当前新品牌一共只有 8 个,但最近新进入的 10 个新上架里,盈利率是 0%;按时间看,2025 年还有少量“其他/未验证”的表现,但到 2026 年,新增产品全部落在非盈利或未验证区间,没有出现任何稳定盈利的新增成功案例。市场总体盈利产品占比也只有 28.12%,而新释放产品盈利率是 0.00%,这已经是很强的危险信号。最近失败的品牌集中在 Josmimic、BONNY DODO、Shinpuru、JOUTYFOR、Pafeooui、Toyosport、Zosenley、VLANDO;对应 ASIN 里像 B0FY2XDFCQ、B0GHKX7H6V、B0GTY8N83B、B0GTWSWLD8、B0GTYBNRQ2、B0GF21RDMP、B0GLF7116S、B0FKH32J3D 都是典型的“外观和功能都太普通”的跟风款,失败原因高度一致:缺少差异化、市场太小/竞争太强、利润率不够。当前可见的新产品利润区间虽然有 15.73%~27.11%,但这并没有转化成真正的新品牌成功,说明利润看起来还行,实际卖出来很难。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |