- Benchmark ASINB0GY57V7W5
- MarketplaceUS
- Category ID15744041
- Analyzed Products
- Keywordtravel jewelry binder, travel jewelry organizer book
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战区，且新品牌几乎没有可复制的盈利路径。新品牌只有 8 个、近 18 个新上架里只跑出 1 个成功样本，成功率 5.26%~5.56%，远低于 10% 的高风险线；同时最近月份几乎全是亏损新货，说明竞争不是在变好，而是在加剧。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，用户预算虽然能做单品启动，但市场已经明显陷入高竞争、低利润、低成功率状态。 目前可见的新进入品牌几乎全军覆没，新品牌新上架产品盈利率约55.6%，但非盈利率高达94.4%（同一批新品牌样本里），而整个市场可识别的盈利产品占比只有5.71%，新品盈利占比仅5.26%，这已经不是普通竞争，而是价格战和低回报市场。
证据很清楚：VLANDO 这个老品牌的新品 B0FK59LDWH 仍然是负利润，售价 $20.60，虽然表面毛利算出来有 29.71%，但实际被配送、平台费和采购吞掉后仍不赚钱；反而它旗下真正赚钱的老款 B0DLN6DS38 只有 16.38% 利润率，月销 100、月收入约 $229,900。新品牌里，Placekeeper co. 的 B0GY57V7W5 售价 $21.05，利润率只有 -3.73%，月销 50；Earssa 的多个新品 B0GCF6K2M5 / B0GCF6DYSH / B0GCFJRH58 售价 $9.99，利润率仅 5.19%，都属于典型低毛利失败款。唯一能作为新品牌成功样本的是 Greenfeather 的 B0FZTM6MP1，售价 $19.99，月销 50，月收入约 $99,950，且它靠的是“可拆卸页面 + 透明拉链袋 + 外观差异化”，不是低价硬拼。
对用户预算的判断：500,000 CNY 足够覆盖部分单品前期启动，但不足以支持在这个市场靠常规打法稳定赢利，因为多数能活下来的产品都在靠品牌力、老链接转化或明显差异化，而不是正常利润空间。 如果你要做大品牌，应该对标 VLANDO 的强势老款 B0DLN6DS38 和 Greenfeather 的 B0FZTM6MP1，但不要照搬老品牌打法；如果你是小商家，能跟随的只有 Greenfeather 这种真正新品牌成功案例，且它本身也只是小样本成功，不代表可复制性强。最终判断：市场过热、利润太薄、失败率太高，不建议进入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?5.26%New listing success rate (old brands):0.00%New listing success rate (new brands):5.56%Which new brands have these successful new listings?Alternatives- 普通拉链收纳袋/化妆包：比专用首饰册更便宜，几乎每个旅行包里都能找到，适合把首饰集中放进一个小袋里统一管理。
- 分格药盒/小零件收纳盒：价格更低、获取更容易，尤其适合戒指、耳钉、耳堵等小件，作为临时旅行替代方案很实用。
- 拉链文件袋/票据袋：透明、轻薄、好买，适合把首饰按套装分开装入，虽然保护性一般，但在短途出行中足够简单。
- 小号密封袋（如首饰分装袋）：几乎零门槛且成本最低，适合按件分装避免缠绕，尤其适合临时出行或备用收纳。
- 便携电子配件收纳包：内部网袋/弹力带/分隔层常见，通常比首饰专用本更通用，既能装首饰也能装线材、发夹等小物。
- 一次性首饰礼品袋/绒布袋组合：很多首饰购买时自带，用户可直接再利用，几乎没有额外成本，适合轻量级收纳。
- 服装内袋/袜子收纳法：不算专业收纳工具，但在不想单独买首饰册时最容易替代，利用现有衣物空间即可完成基础防刮和防丢。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品几乎全军覆没，已经是明显的价格战区，且没有给小商家留下可复制的成功样本。 当前样本里新品盈利率只有5.26%，整体盈利率也只有5.71%，最新进入的产品全部亏损；更糟的是，近几个月新品牌持续涌入，但几乎都没有跑通，说明竞争在加剧而不是变好。
New products with Highest revenuePlacekeeper co.
Recent Monthly Revenue (USD):$1,052.50(50pcs/month)B0GY57V7W5 (4.6/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsVLANDO
Recent Monthly Revenue (USD):$2,299.00(100pcs/month)B0DLN6DS38 (4.3/5 (84 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsEarssa
Recent Monthly Revenue (USD):-(-)B0GCF6K2M5 (4/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GCF6DYSH (4/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GCFJRH58 (4/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑色极简，通勤/商务旅行风格强
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- 可翻页收纳册+透明拉链袋，形式更少见
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- 可拆卸页面，便于按天数灵活收纳
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- 整体辨识度高，图片更容易吸引点击
B0FZTM6MP1 (4.6/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 浅米色更柔和，和黑色款差异明显
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- 浅色系更显精致，适合礼物和女性用户
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- 书本式硬壳收纳，外观更简洁百搭
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- 整体视觉清爽，商品图更容易被点开
B0FJX39RV5 (4.6/5 (240 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：已经进入低利润、强竞争、明显过热的状态。 以新产品看，盈利产品几乎绝迹，近 19 个新产品里只有 1 个达到可盈利标准，盈利率约 5.6%，而非盈利产品占 94.4%；按已知利润分布看，新增产品里 36.8% 甚至落在 0%~10% 的低利润带，26.3% 在 10%~20%，只有 5.3% 勉强到 20%~30%，没有任何新产品超过 30%。
对大品牌来说也不是好入口，对小品牌更是高风险。 新品牌里真正跑出盈利的只有 Greenfeather 的 B0FZTM6MP1，售价 $19.99，月销 50，月利润约 $103.95，利润率 10.4%，这已经是新品牌里唯一的正向样本；但它依赖“基于旧款做功能差异化 + 外观差异化”，不是靠低成本普通款取胜。反过来，老品牌 VLANDO 的 B0DLN6DS38 以 $22.99、月销 100、月营收 $2,299、利润率 16.38% 跑赢市场，但同品牌新上架的 B0FK59LDWH 虽然标价 $20.6、月销 50、月营收 $1,030，却仍是非盈利；这说明不是谁都能复制，品牌力和历史老链接能撑住，普通新链接很难活。更糟的是，失败样本里大量同质化：B0FJX28FBX、B0FJX39RV5、B0FK59LDWH 都是 Vutlue / VLANDO 的旅行首饰收纳书本式结构，最新评论分别高到 240、240、872，其中 B0FK59LDWH 已接近“高评论速度”风险区，竞争手段明显偏激烈。
从时间趋势看，市场是越到最近越难赚钱：2025 年 11 月开始出现首个正收益样本 B0FZTM6MP1，但同月和随后月份迅速堆出更多亏损新品，12 月新上架 9 个全都未盈利，2026 年 3 月、4 月继续出现亏损新品；这不是扩张红利，而是价格战升级。对你 50 万人民币预算来说，虽然表面上够做单品启动，但这里的核心问题不是启动资金，而是后续要打差异化、品牌和推广，且仍未必能越过 10% 盈利门槛。结论：不要进入。 只有大品牌还能靠既有品牌势能和旧链接延续打出 16% 左右利润；小品牌若没有明确专利/结构创新和更高预算，不应进场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DLN6DS38VLANDO2024-11-01Yes$22.99100pcs$2299.016.38%$376.58B0FZTM6MP1Greenfeather2025-11-05Yes$19.9950pcs$999.510.4%$103.95Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FZTM6MP1Greenfeather2025-11-05Yes$19.9950pcs$999.510.4%$103.95#New Product Success Rates
Listing这个市场不适合进入：新品牌几乎打不动，整体新上架成功率只有5.26%，低于10%的高风险线；而且新产品里94.74%都不赚钱，说明这是明显的价格战/高竞争市场，不论大品牌还是小商家都不该贸然进场。唯一能赚钱的样本是 Greenfeather 的 B0FZTM6MP1，但这不是低门槛机会，它靠的是“基于旧款做功能和外观升级”，并且已验证需要约3958.02美元的早期投入，广告就占1038.98美元，属于要靠持续投放和产品打磨才能跑出来的案例。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GreenfeatherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
EarssaAOLEIXIYAWEIKIMFFhuoflameOther#Success Rate by Entry Time
Listing这不是一个值得进入的市场：2025年以来新品牌入场几乎全军覆没，利润已经被压到临界线，当前更像价格战区而不是机会区。 公开数据里，新品牌新上架的成功率只有5.26%，整体可识别盈利产品也只有5.71%；最近12个月里，17个新品牌新产品里只有1个真正赚钱，且只有Greenfeather的B0FZTM6MP1算得上可复制的正面案例，其他几乎都在亏。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 16 2026 0 1 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 1 0 0 0 3 2025/12 0 0 0 0 0 0 0 9 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 1 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesVLANDO Jewelry Travel Organizer, Jewelry Storage Book Ring Binder with Jewelry Bags Clear Booklet Zipper Pouch Bag for Necklaces, Earrings, Rings, Bracelets, Christmas Black
This listing is deemed profitablePrice (USD)$22.99Released TypeOld Release (2024-11-01)Brand is an old entry in this marketSize and Weight26.6 x 20.8 x 6.4 cm, 381.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色为主，偏稳重通用款, 旅行首饰书式收纳结构，带活页环和透明拉链袋组合Key Buying Motive
活页式金属环设计可增减内页，兼顾容量与便携性Target Customers
适合经常出差、短途旅行且需要分类收纳项链/耳环/戒指的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,299.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.34% / 16.38%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.15% / 3.88%Peak / Non PeakSales & BSR Performance
GreenfeatherB0FZTM6MP1 (4.6/5 (9 Reviews))Greenfeather Anti Tarnish Jewelry Storage, Portable Jewelry Binder Organizer Travel with 6 Pcs Clear Zipper Velvet Pouches for Storing Earrings Rings Necklace Bracelet Watch 36 Compartments, Black
This listing is deemed profitablePrice (USD)$19.99Released TypeNew Release (2025-11-05)Brand is a new entry in this marketSize and Weight24.9 x 23.9 x 6.3 cm, 417.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色极简外观，偏通勤和商务旅行风格, 采用可翻页式 jewelry binder 结构，搭配 6 个可拆卸透明拉链天鹅绒页，兼顾展开查看与收纳压缩Key Buying Motive
可拆卸页面 + 透明拉链袋，便于按旅行天数和首饰数量灵活调整Target Customers
适合经常出差、短途旅行且需要把耳环/戒指/项链分层防缠绕收纳的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$999.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight5.58% / 10.40%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-9.63% / -4.81%Peak / Non PeakSales & BSR Performance