- Benchmark ASINB0C89WWCNT
- MarketplaceUS
- Category ID16350351
- Analyzed Products
- Keywordleather valet tray, mens valet tray, nightstand catchall tray
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是低利润、强价格战、对新品牌极不友好的盘子。 新品牌新品成功率只有5.41%，而且新品牌下的新品成功率是0%；当前新上架产品利润区间只有3.25%~11.64%，大多数产品都落在10%以下，说明不是“能不能做”，而是“做了大概率亏”。
证据也很直接：市场里只有7个新品牌，却有15个老品牌和37个新上架产品，最近6月仍有5个新品推出，但几乎都没跑通，市场没有变好，只是在继续内卷。 价格上，真正跑出来的样本主要是老品牌在做：CASIRENA 的 B09BN7832X/B09BN5NHTZ/B0B8MYCNM5 单品售价约14.37~14.56美元，利润率21.68%/25.31%/25.81%，月销150~200件；VLANDO 的 B0FK53NW9L、B0G4D5JTR1 也能做到10.74~11.81美元、利润率约22.86%/20.31%，月销150~200件。反过来，新品牌 Lemecima 的 B0FM3JS9ZQ 是 -17.25%，Josmimic 的 B0FS6SQPD4/B0FS6VSL9T 只有6.64%/8.51%，虽有103/104条评论和月销200件，但利润仍低，属于高压下硬撑，不是健康样本；QUYLIXX 的 B0FGVXVC18 直接不盈利。这里面还看不到任何“新品牌真实成功案例”，反而更像老品牌在靠历史资产、低价改款和礼品化设计守盘。
- 大品牌入场：可做，但不是好市场。 你有50万人民币预算，现金门槛够覆盖单个新品前期投入，但不够覆盖长期品牌战、研发和认证成本；如果要打，必须跟 CASIRENA、VLANDO、MSJGA、GORESE 这类老品牌的打法走，且要有明确外观/功能升级，否则很难赢。
- 小商家入场：不建议。 当前没有真实的“<300评论且持续盈利”的新品牌成功样本，Josmimic 虽然评论不高，但利润率仍低，不能算健康成功；如果硬进，只能靠强差异化、非常激进的投放和营销，风险极高。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经进入价格战高风险区，且对新品牌非常不友好。 你的预算 50万人民币，按当前报告的新品建议投入（约 5,075–5,485 美元，约合 3.6万–3.9万人民币）看，现金门槛本身够，但市场胜率不够；更关键的是，新品整体盈利率只有 5.41%，市场盈利产品占比也只有 21.01%，低于你要求的“可接受”区间，说明不是单靠预算就能赢的盘子。
Early sourcing + logistics + marketing budget (USD)$5,075.47 - $5,485.16Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?72.97%New listing success rate (old brands):7.41%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 普通小碟/钥匙碗：用厨房或玄关现成的小盘子、陶碗、玻璃碗替代，成本更低、无需额外购买，也更容易融入家居摆放。
- 门口挂钩 + 小置物钩条：把钥匙、耳机、挂绳类物品直接挂起来，减少台面占用，安装后比皮革托盘更省空间、取放更快。
- 抽屉分格收纳盒：如果用户主要是想收纳手表、戒指、硬币和小配件，抽屉内分格盒往往更便宜且能避免桌面显得杂乱。
- 硅胶或软胶防滑收纳垫：对于只想让手机、眼镜、手表有固定落点的人，防滑垫比皮革 valet tray 更轻便、耐脏、易清洁。
- 亚克力/塑料小托盘：如果用户更在意低价和易打理，透明或塑料托盘通常比 PU/皮革托盘更便宜，也不太挑装修风格。
- 拼接式首饰收纳盘：针对戒指、耳钉、手链等小物，首饰盘通常更细分、更轻巧，适合夜床边收纳，且价格往往更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经进入价格战高风险区，而且新品牌几乎没有成功样本。 现有数据里，新品牌新品盈利率为0%，新品牌新品非盈利率为100%；整体可判定盈利的产品中，只有21.01%能赚钱，说明大多数产品都被压在低利润区间里。
New products with Highest revenueJosmimic
Recent Monthly Revenue (USD):-(-)B0GF21RDMPBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,998.00(200pcs/month)B0FS6SQPD4 (4.5/5 (103 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$1,998.00(200pcs/month)B0FS6VSL9T (4.5/5 (104 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsCASIRENA
Recent Monthly Revenue (USD):$2,904.00(200pcs/month)B09BN7832X (4.6/5 (1526 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,184.00(150pcs/month)B09BN5NHTZ (4.6/5 (1521 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,155.50(150pcs/month)B0B8MYCNM5 (4.6/5 (1521 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsLemecima
Recent Monthly Revenue (USD):-(-)B0FM3JS9ZQ (5/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 礼物文案最强，送男友/丈夫更容易吸引点击
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- “PHONE, WALLET, KEYS, KISSES”文案很醒目，图像记忆点高
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- 方形按扣托盘+钥匙扣，整体更像礼盒而非普通收纳盘
B0D8JBZYS5 (4.8/5 (321 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 薄荷绿配色在同类棕黑产品中最显眼
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- 小号折叠四角按扣设计，外观和常规男士托盘差异大
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- 清爽轻奢风，适合桌面装饰和旅行收纳双场景
B0DB1CS6PH (4.6/5 (957 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品牌几乎没有真正跑通，最近的新产品大多在亏损，且利润结构明显偏低，属于高风险、接近价格战的市场。 以当前数据看，不管是大品牌还是小商家，都不应贸然进入；如果硬要做，只能看极少数老品牌带来的低风险复制机会，但这并不代表新进入者有胜算。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09BN7832XCASIRENA2021-09-01Yes$14.52200pcs$2904.025.81%$749.53B0D8JBZYS5Brikabia2024-07-01Yes$18.99100pcs$1899.030.19%$573.31B0B21WQPV2SANZIE2021-04-08Yes$21.84100pcs$2184.025.73%$561.95B09BN5NHTZCASIRENA2021-09-01Yes$14.56150pcs$2184.025.31%$552.78
B0G4D5JTR1VLANDO2025-10-30Yes$11.81200pcs$2362.019.97%$471.7B0B8MYCNM5CASIRENA2022-10-03Yes$14.37150pcs$2155.521.68%$467.32
B08C5BJ8VTSITHON2020-07-01Yes$18.77200pcs$3754.012.26%$460.25
B0DD7H7B3JMSJGA2024-09-28Yes$19.99200pcs$3998.011.46%$458.18
B0DD7GSTVCMSJGA2024-09-28Yes$19.99200pcs$3998.011.38%$454.98
B0986F4R18VLANDO2021-08-18Yes$11.86200pcs$2372.016.98%$402.77
B09L48WD4ZCASIRENA2022-02-20Yes$14.55100pcs$1455.024.96%$363.17
B094HNBNNBCASIRENA2021-05-20Yes$14.43100pcs$1443.024.57%$354.55
B09BN571Y6CASIRENA2021-09-01Yes$14.35100pcs$1435.024.39%$350.0
B0FK53NW9LVLANDO2025-07-28Yes$10.74200pcs$2148.016.1%$345.83
B0922F9F5ZSANZIE2021-04-08Yes$23.5450pcs$1177.027.56%$324.39
B09B3FZS1LSANZIE2021-04-09Yes$23.150pcs$1155.027.17%$313.82B0DP26LGHVMSJGA2024-12-31Yes$19.99150pcs$2998.510.29%$308.55B0B21VC99FSANZIE2021-04-08Yes$22.8750pcs$1143.526.86%$307.15B0C8B1TJGNGORESE2023-06-16Yes$19.61100pcs$1961.015.53%$304.55B09B4Y8R8SSANZIE2021-04-08Yes$21.2650pcs$1063.021.61%$229.72Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4D5JTR1VLANDO2025-10-30Yes$11.81200pcs$2362.019.97%$471.7B0FK53NW9LVLANDO2025-07-28Yes$10.74200pcs$2148.016.1%$345.83#New Product Success Rates
Listing这个市场不适合进入，已经接近价格战/高饱和区，新品牌与小卖家都不该贸然进场。 新品成功率只有5.41%，远低于10%的高风险线；样本里35个新品只有2个盈利，而且盈利几乎都来自老品牌 VLANDO，真正的新品牌新品一个都没跑出来。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
VLANDONonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
UnionBasicVLANDOOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入明显的过度拥挤和价格战状态。 近一年新品牌几乎没有成功：新品牌新上架产品的盈利率是0%，而全市场新上架产品的盈利率只有5.41%，说明最近的入场者大多在亏钱，市场不是在变好，而是在变难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 2 2 0 0 0 15 2026 0 0 1 0 0 0 0 16 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 1 0 1 0 0 0 0 2025/8 0 0 0 0 0 0 0 3 2025/9 0 0 2 0 0 0 0 3 2025/10 0 0 0 1 0 0 0 2 2025/11 0 0 0 0 0 0 0 4 2025/12 0 0 0 0 0 0 0 3 2026/1 0 0 1 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCASIRENA Faux Leather Valet Tray Organizer for Men - Catch-All Tray for Entryway Table Key, Wallet, Watch, Coin Change, Phone, Dresser EDC Dump Jewelry, Bedside Nightstand Desk-top
This listing is deemed profitablePrice (USD)$14.37Released TypeOld Release (2022-10-03)Brand is an old entry in this marketSize and Weight32.1 x 28.2 x 1.6 cm, 168.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
可折叠四角按扣结构，展开后可压平收纳，便携性强Key Buying Motive
支持激光雕刻，适合做个性化纪念礼品Target Customers
面向需要桌面随手收纳、同时希望定制刻字送礼的男性礼品需求人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,155.50150 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.56% / 21.68%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.39% / 13.51%Peak / Non PeakSales & BSR Performance
CASIRENA Faux Leather Valet Tray Organizer for Men - Catch-All Tray for Entryway Table Key, Wallet, Watch, Coin Change, Phone, Dresser EDC Dump Jewelry, Bedside Nightstand Desk-top
This listing is deemed profitablePrice (USD)$14.81Released TypeOld Release (2023-06-23)Brand is an old entry in this marketSize and Weight31.9 x 28.1 x 1.5 cm, 150.00gProfitable Factors
Based on old ASINDesign & Appearance
可折叠四角按扣结构，外观与常见方形托盘一致但更便于收纳Key Buying Motive
支持激光雕刻，适合做个性化纪念礼物Target Customers
适合需要床头/玄关统一收纳钥匙、钱包、手表、硬币等日常随身物品的男性送礼场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$740.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight21.95% / 24.86%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight14.58% / 17.49%Peak / Non PeakSales & BSR Performance
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