
结论很直接:这个市场不值得进入,已经是明显的价格战市场,且新品牌涌入过密。 近一年新品牌有25个,新上架产品88个,但新品牌新发布产品的盈利率只有10.34%,失败率高达82.76%,说明绝大多数新玩家都在低毛利里硬扛,普通打法很难活下来。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不值得进入,且对大小品牌都不友好。市场已明显陷入价格竞争,新品整体盈利率只有10.23%,全市场盈利率也只有18.25%,说明绝大多数卖家在低毛利里硬扛;你这类单品预算看似够,但只能覆盖前几个月的上架、备货和投放,且不够支撑长期品牌战和后续研发/认证/包装升级。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,原因很直接:新品牌成功率只有10.23%,失败率高达82.76%,而且利润率已经进入低利润/价格战区。 这不是“还能试试”的市场,而是明显偏向大品牌挤压、小品牌高失败的结构;小商家如果硬进,基本只会被低价和流量成本拖死。
证据很清楚:市场里可盈利产品占18.25%,但新上架里能盈利的只有10.23%,说明新进入者明显比整体市场更难活。更关键的是,已识别的典型成功款里,TECHAIRLINE 的 B0FW4R78XV(旧品牌)售价 $8.69,利润率 15.4%,月销 2,750,月收入 $2,389,750;GIJIVCOZ 的 B0GL1VYQ5P(新品牌)售价 $9.88,利润率 12.2%,月销 4,000,月收入 $3,952,000,但它的早期投入高达 $53,932.94,广告就占 $12,021.65。反过来看失败样本,DNSEA 的 B0G4RQH5WF 只有 2.62% 利润率、月销 50;Kogwjte 的 B0GVQ5P4B8 直接是 -8.52% 利润率;Ououdee 的 B0H1ZMTJ6K 只有 0.09% 利润率。这个类目里,很多产品已经低于 10%,属于典型价格战区,且新品牌里大量失败品都在 0%~5% 甚至负利润。
这个市场不值得进入:新品牌成功率只有10.23%,整体可盈利产品也只有18.25%,但新产品里大量集中在0%~10%利润区间,已经是明显的低利润内卷市场。 2025年到2026年新品牌涌入非常密集,连续几个月都是“新品牌多、赚钱少”,而且已出现多款亏损或接近亏损的新品,说明这里不是靠普通铺货能赢的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GL1VYQ5P | GIJIVCOZ | 2026-02-02 | Yes | $9.88 | 4000pcs | $39520.0 | 12.17% | $4809.59 |
![]() | B0CYSSF1CP | Amazon Basics | 2024-11-28 | Yes | $9.79 | 3000pcs | $29370.0 | 13.34% | $3917.96 |
![]() | B0FW4R78XV | TECHAIRLINE | 2024-11-28 | Yes | $8.69 | 2750pcs | $23897.5 | 15.4% | $3680.22 |
![]() | B0DN6HD7QW | HAIMLJLBK | 2024-11-15 | Yes | $7.74 | 2750pcs | $21285.0 | 10.52% | $2239.19 |
![]() | B0FCFTZC2D | ABCPOW | 2025-06-09 | Yes | $8.02 | 2000pcs | $16040.0 | 11.93% | $1913.58 |
![]() | B0FCYH82R4 | MAXAUX | 2025-06-12 | Yes | $9.99 | 650pcs | $6493.5 | 19.92% | $1293.51 |
![]() | B0GVJMVTSN | Belcompany | 2026-05-05 | Yes | $9.99 | 400pcs | $3996.0 | 13.05% | $521.48 |
![]() | B0GSVXNMH4 | OURWORTL | 2026-03-17 | Yes | $9.99 | 200pcs | $1998.0 | 20.04% | $400.4 |
![]() | B0FBGHK2DX | Hylvsoe | 2025-07-30 | Yes | $9.93 | 200pcs | $1986.0 | 19.83% | $393.83 |
![]() | B0GYLFBNTK | Yrcxtxjy | 2026-04-26 | Yes | $9.99 | 200pcs | $1998.0 | 16.55% | $330.67 |
![]() | B0DZGY4LYS | Flecom | 2025-03-06 | Yes | $8.07 | 200pcs | $1614.0 | 12.12% | $195.62 |
![]() | B0DZH7YLK1 | Flecom | 2025-03-06 | Yes | $8.03 | 200pcs | $1606.0 | 11.89% | $190.96 |
![]() | B0DNXZ6YJP | VIFIGEN | 2024-12-13 | Yes | $8.03 | 200pcs | $1606.0 | 11.69% | $187.75 |
![]() | B0F83ST44L | NonoUV | 2025-05-09 | Yes | $7.99 | 200pcs | $1598.0 | 11.63% | $185.85 |
![]() | B0F83VNTHR | NonoUV | 2025-05-09 | Yes | $7.99 | 200pcs | $1598.0 | 11.63% | $185.85 |
![]() | B0FGJNBG47 | ANLTOXLUS | 2025-07-03 | Yes | $9.62 | 100pcs | $962.0 | 18.41% | $177.11 |
![]() | B0F3D3JHY2 | OURWORTL | 2025-04-02 | Yes | $12.42 | 50pcs | $621.0 | 25.64% | $159.23 |
![]() | B0GSYHJF53 | esbeecables | 2025-10-31 | Yes | $8.99 | 75pcs | $674.25 | 16.14% | $108.83 |
![]() | B0DXK5NXPH | CIQILY | 2025-02-18 | Yes | $7.92 | 100pcs | $792.0 | 11.38% | $90.13 |
![]() | B0GF79Q9HY | ANDHOT | 2026-01-06 | Yes | $7.99 | 100pcs | $799.0 | 10.75% | $85.9 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GL1VYQ5P | GIJIVCOZ | 2026-02-02 | Yes | $9.88 | 4000pcs | $39520.0 | 12.17% | $4809.59 |
![]() | B0GVJMVTSN | Belcompany | 2026-05-05 | Yes | $9.99 | 400pcs | $3996.0 | 13.05% | $521.48 |
![]() | B0GSVXNMH4 | OURWORTL | 2026-03-17 | Yes | $9.99 | 200pcs | $1998.0 | 20.04% | $400.4 |
![]() | B0FBGHK2DX | Hylvsoe | 2025-07-30 | Yes | $9.93 | 200pcs | $1986.0 | 19.83% | $393.83 |
![]() | B0GYLFBNTK | Yrcxtxjy | 2026-04-26 | Yes | $9.99 | 200pcs | $1998.0 | 16.55% | $330.67 |
![]() | B0GSYHJF53 | esbeecables | 2025-10-31 | Yes | $8.99 | 75pcs | $674.25 | 16.14% | $108.83 |
![]() | B0GF79Q9HY | ANDHOT | 2026-01-06 | Yes | $7.99 | 100pcs | $799.0 | 10.75% | $85.9 |
![]() | B0FKYCLJYP | Cianyyee | 2025-08-02 | Yes | $9.99 | 50pcs | $499.5 | 17.12% | $85.52 |
![]() | B0G25VQDL7 | PENGARO | 2025-11-13 | Yes | $8.91 | 50pcs | $445.5 | 15.66% | $69.77 |
这个市场不值得进入,已经接近价格战和过度拥挤状态。 近期开新品牌很多,但真正能做成的很少;新品牌新上架成功率只有10.23%,而新品牌新上架失败率高达82.76%,整体盈利率也只有18.25%,说明绝大多数新货都在亏钱或勉强活着。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场已经进入高风险、明显拥挤的阶段,不建议继续进入。 近一年新品牌大量涌入,但新品牌新发布产品的盈利率只有10.23%,而总体可识别盈利率也只有18.25%;更关键的是,最近新进入的产品里,亏损/不达标的数量远多于赚钱的产品,竞争正在变难,不是在变容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 2 | 12 | 4 | 0 | 0 | 0 | 31 |
| 2026 | 0 | 2 | 3 | 4 | 1 | 0 | 0 | 29 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 6 |
| 2025/9 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 4 |
| 2025/10 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 3 |
| 2025/11 | 0 | 0 | 2 | 1 | 0 | 0 | 0 | 4 |
| 2025/12 | 0 | 2 | 4 | 0 | 0 | 0 | 0 | 14 |
| 2026/1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 4 |
| 2026/2 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 4 |
| 2026/4 | 0 | 2 | 0 | 1 | 0 | 0 | 0 | 6 |
| 2026/5 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 4 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |