- Benchmark ASINB0GL1VYQ5P
- MarketplaceUS
- Category ID12097478011
- Analyzed Products
- Keywordwireless earbuds
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论明确：它已经进入低利润、强价格战状态，小品牌不该进，大品牌也不该硬进。 近一年有10个新品牌进入，但22个新发布里只有1个赚钱，新品成功率只有4.55%，而新品牌新品亏损率高达95.45%；同时新发布利润区间只有-2.74%到10.31%，说明大多数新品连健康利润都拿不到，市场不是“还能拼一把”，而是已经被同质化和降价打穿了。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：不适合进入，且不建议推进。 这个市场已经明显进入低利润、强竞争状态：新品牌新品盈利率只有4.55%，全市场可识别利润产品占比也只有11.90%，同时市场里新品牌新品亏损率高达94.74%，这不是适合大品牌还是小商家入场的环境。
Early sourcing + logistics + marketing budget (USD)$2,124.97 - $2,124.97Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?13.63%New listing success rate (old brands):0.00%New listing success rate (new brands):5.26%Which new brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 有线USB-C耳机/耳塞线控款：通常更便宜、即插即用，不用充电，也避免蓝牙配对问题，适合“先能用、少折腾”的用户。
- 二手/翻新品牌真无线耳机：如果用户只是想要无线体验，入门级二手品牌耳机往往比新品更接近主流体验，价格差距不大但稳定性和续航通常更好。
- 手机自带有线转接方案（USB-C/Lightning转接头 + 现有耳机）：如果用户手里已有耳机，这种方案比直接买新耳机更省钱，也更容易接受。
- 开放式耳夹/骨传导耳机的低价替代款：对不想把耳朵塞住、又想要无线的用户，这类产品佩戴门槛更低，且在通勤/运动场景更方便。
- 单耳蓝牙耳机（mono headset）/商务通话耳机：如果核心需求是通话而非听歌，单耳方案更轻便、更便宜，续航也更容易满足日常使用。
- 有线入耳式耳机的品牌副线/捆绑装：很多用户其实只需要稳定听歌和通话，捆绑装或品牌副线常比“新奇无线款”风险更低、售后更明确。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经是高竞争、价格战型市场，而且新品牌几乎没有稳定成功空间。 关键原因很直接——新品牌里能赚钱的样本极少，且多数新上架产品利润率只有个位数或接近个位数；同时，能跑出结果的案例基本都依赖大品牌资源或极强的投放能力，不适合作为小商家模型。
证据很清楚。 新品牌 GIJIVCOZ 只有 2 个可识别产品，1 个盈利、1 个亏损，盈利率看起来是 50%，但它的成功款 B0GL1VYQ5P 早期投入高达 53,932.94 美元，月销 4,000 件、月收入 39,520 美元、利润率 12.17%，这更像是“砸钱换量”的结果，不是低预算可复制路线；它的失败款 B0GRTGWWVX 则直接没跑起来。老品牌 eKids 的成功款 B0D1CTRPJM 和 B0D1CSWDJK 利润率分别是 34.51% 和 34.46%，但它们分别有 226 和 1,077 条评论，这属于成熟大牌的强势位置，不能拿来当小商家 benchmark。真正的新品牌里，ZQZMZGS 3 个新品全部亏损，DreamMute 也是 0 盈利，且 DreamMute 的新款利润率只有 5.39%，ZQZMZGS 的新款利润率也只有 13.53%~14.34%，都落在高风险边缘，说明这个赛道对新进入者非常不友好；从市场难度看，当前是 HIGH_DUE_TO_PRICE_COMPETITION，这就是典型价格战环境。
结论：不要进。 大品牌要想进，必须接受较高投入并跟随 eKids 这类成熟品牌的定位和供应链打法；小商家如果硬进，只能面对低利润、弱成功率和明显的价格战压力，且现有成功案例并不支持“低预算可复制”。
New products with Highest revenueGIJIVCOZ
Recent Monthly Revenue (USD):$39,520.00(4000pcs/month)B0GL1VYQ5P (4.2/5 (2513 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productseKids
Recent Monthly Revenue (USD):$2,326.00(100pcs/month)B0D1CTRPJM (4.1/5 (226 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$1,163.00(50pcs/month)B0D1CSWDJK (4.5/5 (1077 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsZQZMZGS
Recent Monthly Revenue (USD):-(-)B0FN3X938R (4/5 (39 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FN457ZQ4 (4/5 (40 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$850.00(100pcs/month)B0FN3YTC5X (4/5 (40 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsDreamMute
Recent Monthly Revenue (USD):-(-)B0GKV6K3YW (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 蜘蛛侠联名图案，儿童识别度高
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- 红色充电仓+耳机外观鲜明，点击吸引力强
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- 适合儿童礼物场景，品牌/IP感强
B0D1CSWDJK (4.5/5 (1077 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 黑色隐形小体积，与卡通联名款差异最大
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- 主打侧睡佩戴，功能定位更特殊
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- 适合睡眠场景用户，外观更低调
B0FJRRV5YF (3.1/5 (21 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场：新品利润普遍偏低，且新品牌已经达到10个，市场明显在走向拥挤；对小商家尤其不友好。 用户预算5万人民币虽然高于单个新品建议入场成本约2124.97美元，但这只是前期补货、物流和投放，像GIJIVCOZ这类成功案例实际早期投入已到5.39万美元，远超普通单品预算。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GL1VYQ5PGIJIVCOZ2026-02-02Yes$9.884000pcs$39520.012.17%$4809.59B0D1CTRPJMeKids2024-04-10Yes$23.26100pcs$2326.034.51%$802.71B0D1CSWDJKeKids2024-04-10Yes$23.2650pcs$1163.034.46%$400.77
B0F6B942D4Generic2025-04-25Yes$14.3550pcs$717.523.21%$166.54
B0DQ62N7RVGeneric2024-12-11Yes$9.45100pcs$945.010.65%$100.65Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GL1VYQ5PGIJIVCOZ2026-02-02Yes$9.884000pcs$39520.012.17%$4809.59#New Product Success Rates
Listing这个市场不适合进入：新品牌成功率只有4.55%，整体可盈利产品占比仅11.90%，已经进入高风险、强竞争区。 现有结果不是“可复制的机会”，而是明显的价格战信号；对大品牌和小商家都不友好，尤其新品牌几乎都在失败。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
GIJIVCOZNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ZQZMZGSHoarahlouxOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向饱和和价格战。 近一年新品牌进入有10个，但新发布产品22个里只有1个达到可盈利且有稳定销量，成功率仅4.55%；新品牌新发布的盈利率更低，只有5.26%，而非盈利占94.74%，这不是机会市场，是高失败率市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 4 0 0 0 0 5 2026 0 2 0 1 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 3 2025/10 0 0 0 0 0 0 0 0 2025/11 0 2 3 0 0 0 0 1 2025/12 0 0 1 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 2 2026/2 0 1 0 1 0 0 0 1 2026/3 0 0 0 0 0 0 0 2 2026/4 0 1 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSpiderman Wireless Earbuds with Mic, Bluetooth Earbuds with Charging Case
This listing is deemed profitablePrice (USD)$23.26Released TypeOld Release (2024-04-10)Brand is an old entry in this marketSize and Weight10.2 x 10.1 x 4.3 cm, 68.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
红色蜘蛛侠主题配色，儿童辨识度高, 蜘蛛侠联名图案+同主题充电仓，整体外观明显区别于普通黑白通用款Key Buying Motive
面向儿童的联名设计，兼顾蓝牙耳机与礼物属性，适合学校/出行/学习场景Target Customers
蜘蛛侠IP偏好的儿童用户与家长送礼需求Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,163.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight33.10% / 34.46%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight31.56% / 32.92%Peak / Non PeakSales & BSR Performance
Barbie Wireless Earbuds with Mic, Bluetooth Earbuds with Charging Case
This listing is deemed profitablePrice (USD)$23.26Released TypeOld Release (2024-04-10)Brand is an old entry in this marketSize and Weight10.3 x 10.2 x 3.7 cm, 59.00gProfitable Factors
Established brand with longevityUnique appearance designBased on old ASINDesign & Appearance
芭比标志性的亮粉色外观，识别度高, 充电仓与耳机采用芭比联名定制图案，整体造型明显区别于普通通用款Key Buying Motive
面向儿童/礼品场景，强调芭比联名、便携充电盒和最长22小时续航Target Customers
喜欢芭比IP的儿童用户及送礼需求人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,326.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight33.19% / 34.51%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight31.84% / 33.15%Peak / Non PeakSales & BSR Performance
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