- Benchmark ASINB0DP26LGHV
- MarketplaceUS
- Category ID16350351
- Analyzed Products
- Keywordvalet tray, catchall tray, leather valet tray
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-26
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已经接近价格战区，且新品牌几乎没有真正可复制的成功样本。 从数据看，只有5.00%的新上架产品盈利，且这5.00%几乎都来自老品牌；而新品牌里 Josmimic、Lartvivré 都是 0% 盈利，说明小商家基本没有稳定切入口。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场已经接近价格战区，且对新品牌不友好。 用户预算50万人民币，单个新ASIN的早期建议投入约5075–5485美元，按当前数据表面上能覆盖，但这只是前期上架、补货和投放，不含研发、品牌和认证；真正的门槛不是钱够不够，而是市场里新入场品牌几乎没有成功样本。
Early sourcing + logistics + marketing budget (USD)$5,075.47 - $5,485.16Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?77.50%New listing success rate (old brands):6.45%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 直接用办公桌抽屉分隔盒/桌面收纳盒替代：成本通常更低、容量更灵活，且不占额外桌面展示位，适合把钥匙、钱包、耳机和手表统一收进抽屉里。
- 用小号硅胶托盘或洗碗垫/烘焙垫改造为临时随手盘：价格更便宜、清洗方便、耐水耐污，适合只需要“随手放”的用户，不必为皮质外观买单。
- 使用磁吸挂钩+墙面小篮/门边收纳方案：把钥匙、工卡、耳机等从台面移走，安装简单、取用快，尤其适合玄关场景，比买桌面托盘更省空间。
- 选择首饰收纳盘或小碟子组合：如果核心需求只是放戒指、手表、耳环等少量物品，现成陶瓷小碟/香薰托盘更便宜，也更容易和家居风格搭配。
- 用可折叠收纳袋/旅行收纳盘替代：对经常出差或需要临时收纳的人更实用，折叠后更省空间，且价格常低于皮革托盘。
- 购买二手或平替的办公桌配件托盘：例如二手皮质文具托盘、旧钥匙盘或酒店风格托盘，通常更便宜，外观与功能接近，满足“有一个固定落点”的需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：它已经明显走向饱和，而且低价同质化非常严重。新品牌并不是没有机会，而是大多数会被压进价格战；对大品牌来说也只是烧钱换份额，对小商家更是高风险。
New products with Highest revenueJosmimic
Recent Monthly Revenue (USD):-(-)B0GF21RDMPBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,998.00(200pcs/month)B0FS6SQPD4 (4.5/5 (103 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$1,998.00(200pcs/month)B0FS6VSL9T (4.5/5 (104 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsSANQIANWAN
Recent Monthly Revenue (USD):$2,997.00(300pcs/month)B09BQ3LFPC (4.6/5 (722 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsLartvivré
Recent Monthly Revenue (USD):-(-)B0GZJB8189 (4.6/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GZJB9DQLBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 圣诞主题红黑格纹，外观最鲜明
- |
- 节日礼品感强，容易吸引点击
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- 与常规纯色收纳盘差异最大
B0FNK9T9TT (3.4/5 (2 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 薄荷绿配色清新少见
- |
- 外观更像家居装饰，辨识度高
- |
- 比黑棕款更容易吸引眼球
B0DB1CS6PH (4.6/5 (957 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入，已经接近/进入过度拥挤状态，价格战明显，小品牌不应继续推进。 你给到的数据里，整体可判断利润的产品中只有15.97%是盈利的，新品里更差，只有5.00%达到盈利；而新品利润分布里，低于10%的占了37.5%，再加上20%的新品直接亏损，说明新入场大概率会被压到很薄的利润甚至亏损。
新品牌现实很残酷：真正像小商家的成功案例几乎没有。 这批数据里，Josmimic 是新品牌，3个新产品全部不盈利，品牌新产品盈利率是0%；Lartvivré 也是新品牌，2个新产品全部不盈利，品牌新产品盈利率同样是0%。反过来看，赚钱的样本主要来自老品牌：SANQIANWAN 的 B09BQ3LFPC 有约19.61%利润率、月销300、722个评价；VLANDO 的 B0G4D5JTR1 有约23.62万/月收入、200月销、315个评价。说明当前能活下来的不是“普通小商家”，而是老品牌或有明显品牌/投放能力的玩家。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0C89WWCNTGORESE2023-06-16Yes$19.67300pcs$5901.016.17%$954.2
B09BN7832XCASIRENA2021-09-01Yes$14.52200pcs$2904.025.81%$749.53B09BQ3LFPCSANQIANWAN2021-08-04Yes$9.99300pcs$2997.019.61%$587.72B0D8JBZYS5Brikabia2024-07-01Yes$18.99100pcs$1899.030.19%$573.31
B09BN5NHTZCASIRENA2021-09-01Yes$14.56150pcs$2184.025.31%$552.78
B0G4D5JTR1VLANDO2025-10-30Yes$11.81200pcs$2362.019.97%$471.7
B0B8MYCNM5CASIRENA2022-10-03Yes$14.37150pcs$2155.521.68%$467.32
B0DD7H7B3JMSJGA2024-09-28Yes$19.99200pcs$3998.011.46%$458.18
B0DD7GSTVCMSJGA2024-09-28Yes$19.99200pcs$3998.011.38%$454.98
B0986F4R18VLANDO2021-08-18Yes$11.86200pcs$2372.016.98%$402.77
B09L48WD4ZCASIRENA2022-02-20Yes$14.55100pcs$1455.024.96%$363.17
B094HNBNNBCASIRENA2021-05-20Yes$14.43100pcs$1443.024.57%$354.55
B09BN571Y6CASIRENA2021-09-01Yes$14.35100pcs$1435.024.39%$350.0
B0FK53NW9LVLANDO2025-07-28Yes$10.74200pcs$2148.016.1%$345.83B0DP26LGHVMSJGA2024-12-31Yes$19.99150pcs$2998.510.29%$308.55B0C8B1TJGNGORESE2023-06-16Yes$19.61100pcs$1961.015.53%$304.55B0B8N2WX99CASIRENA2022-10-03Yes$14.45100pcs$1445.013.58%$196.24B0BWHHBJ64CASIRENA2023-06-23Yes$14.8150pcs$740.524.86%$184.09B0DB1CS6PHUnionBasic2024-07-24Yes$8.4450pcs$422.010.15%$42.84Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4D5JTR1VLANDO2025-10-30Yes$11.81200pcs$2362.019.97%$471.7B0FK53NW9LVLANDO2025-07-28Yes$10.74200pcs$2148.016.1%$345.83#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品牌几乎没有真正可复制的成功空间，且已经出现明显的老品牌主导与价格战信号。 只有2个新上架产品盈利，成功率只有5.00%；新品牌样本里9个新产品全部不盈利，成功率是0%，而老品牌新产品也只有6.90%盈利，说明连成熟玩家都在被高竞争压缩，市场不是机会型而是高风险型。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
VLANDONonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MELEYELINUnionBasicVLANDOOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显进入高风险价格战区。 近年新品牌的真实成功几乎为零，新上架产品里盈利只占5.00%，而且最新一批新品牌上新全部失败；同时市场里超过30%的可识别品牌新上架都来自老品牌，说明真正的新品牌很难站住脚。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 2 2 0 0 0 15 2026 0 0 1 0 0 0 0 19 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 1 0 0 0 0 2025/8 0 0 0 0 0 0 0 8 2025/9 0 0 2 0 0 0 0 1 2025/10 0 0 0 1 0 0 0 1 2025/11 1 0 0 0 0 0 0 3 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 1 0 0 0 0 4 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCASIRENA Faux Leather Valet Tray Organizer for Men - Catch-All Tray for Entryway Table Key, Wallet, Watch, Coin Change, Phone, Dresser EDC Dump Jewelry, Bedside Nightstand Desk-top
This listing is deemed profitablePrice (USD)$14.81Released TypeOld Release (2023-06-23)Brand is an old entry in this marketSize and Weight31.9 x 28.1 x 1.5 cm, 150.00gProfitable Factors
Based on old ASINKey Buying Motive
支持激光雕刻，适合作为定制纪念礼物Target Customers
需要桌面随手收纳、并希望把普通收纳盘做成可定制礼物的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$740.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight21.95% / 24.86%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight14.58% / 17.49%Peak / Non PeakSales & BSR Performance
GORESE Faux Leather Valet Tray for Men, Stackable Jewelry Organizer for Drawers Inserts, Nightstand Caddy Tray for Key, Wallet, Sunglass, Watch, Coin, Phone, Bedside Desktop Storage Brown
This listing is deemed profitablePrice (USD)$19.67Released TypeOld Release (2023-06-16)Brand is an old entry in this marketSize and Weight30.9 x 21.3 x 4.6 cm, 349.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
棕色哑光PU皮外观，偏成熟男士礼品风格, 四分格内部分区的方形托盘设计，区别于多数单仓位开口式收纳盘Key Buying Motive
四个分区更适合将手表、眼镜、手机、钥匙分类摆放，拿取更直观Target Customers
更适合注重桌面分区收纳、且偏好男士礼品风格的夜床/床头/办公桌用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,901.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.95% / 16.17%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.54% / 3.68%Peak / Non PeakSales & BSR Performance
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