
结论很明确:这个市场不值得进入,属于明显的价格战/近似过热市场。 新品牌新上架产品成功率只有10.00%,而新品牌新品整体盈利率也只有10.00%(35个新产品里只有4个赚钱),这说明不是“选品难”,而是大多数新进入者都被同质化和价格压低打下去了。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:不建议进入这个市场。 你的 50万 CNY 足够覆盖单个 ASIN 的前期起步,但从数据看,这里已经是明显的价格竞争区,利润和新品牌成功率都偏低,做小品牌尤其不合适。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显进入价格战区,且对新品牌是高风险盘。 新品牌新上架的盈利率只有10%,而新品牌新品不盈利率高达88.88%;时间趋势上,2025年到2026年新品大量涌入,但真正能赚钱的只剩少数,说明竞争正在快速恶化。
这个市场不值得进入,已经接近/属于超饱和价格战市场。 现在的新产品利润分布里,低于10%的只看到4个已知样本(约10%),但10%到20%也只有9个,而大量产品落在“其他/无法判断”区间;结合新品牌新发产品里盈利率仅12.12%、未盈利率高达87.88%,说明大多数新入场都在亏钱,市场不是给小品牌赚钱的地方。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FLPBHPPW | Zeelooroo | 2025-04-25 | Yes | $14.73 | 400pcs | $5892.0 | 21.92% | $1291.53 |
![]() | B0FLQ33RVR | Zeelooroo | 2025-05-31 | Yes | $12.96 | 500pcs | $6480.0 | 18.04% | $1169.0 |
![]() | B0FLPDH9Q1 | Zeelooroo | 2025-04-26 | Yes | $13.36 | 300pcs | $4008.0 | 18.98% | $760.72 |
![]() | B0FLPKZPTD | Zeelooroo | 2025-05-31 | Yes | $14.72 | 200pcs | $2944.0 | 22.05% | $649.16 |
![]() | B0GSJXR5N1 | Joilee | 2026-04-15 | Yes | $20.67 | 50pcs | $1033.5 | 29.4% | $303.85 |
![]() | B0DCVVK122 | VLANDO | 2024-08-12 | Yes | $18.32 | 50pcs | $916.0 | 26.95% | $246.87 |
![]() | B0FY2RNLP7 | SEPSUMMER | 2025-10-28 | Yes | $13.99 | 50pcs | $699.5 | 22.17% | $155.08 |
![]() | B0FZTM6MP1 | Greenfeather | 2025-11-05 | Yes | $19.99 | 50pcs | $999.5 | 10.4% | $103.95 |
![]() | B0FM83C266 | TXTIGER | 2025-08-15 | Yes | $11.76 | 50pcs | $588.0 | 15.08% | $88.68 |
![]() | B0FD769NDY | Vidifina | 2025-06-14 | Yes | $12.05 | 50pcs | $602.5 | 13.44% | $80.98 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GSJXR5N1 | Joilee | 2026-04-15 | Yes | $20.67 | 50pcs | $1033.5 | 29.4% | $303.85 |
![]() | B0FY2RNLP7 | SEPSUMMER | 2025-10-28 | Yes | $13.99 | 50pcs | $699.5 | 22.17% | $155.08 |
![]() | B0FZTM6MP1 | Greenfeather | 2025-11-05 | Yes | $19.99 | 50pcs | $999.5 | 10.4% | $103.95 |
![]() | B0FM83C266 | TXTIGER | 2025-08-15 | Yes | $11.76 | 50pcs | $588.0 | 15.08% | $88.68 |
这个市场不适合进入,已经明显接近价格战区,且新品成功率只有10.0%,新品牌成功率也只有12.12%,不是好机会。 机会只集中在少数靠差异化和更高投入跑出来的案例里;对小品牌来说,能合法、稳定成功的窗口很窄。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入:已进入明显过热/价格战状态,新品牌成功率只有10%,而且最近新增几乎全是失败。 近一年的新增里,新品牌新上架产品33个里只有4个赚钱,失败率87.88%;到2026年继续看,新增产品仍是8个失败、1个盈利,说明竞争在加剧,不是在变容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 0 | 0 | 2 | 1 | 0 | 0 | 26 |
| 2026 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 8 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 5 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/10 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 5 |
| 2025/11 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 8 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |