- Benchmark ASINB0GQ6MFCRC
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keyworddrawer organizer, wood drawer organizer, bamboo drawer organizer, expandable drawer organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入：已进入明显价格战区，而且新品牌几乎没有成功窗口。 新品盈利率只有8.11%，远低于10%的高风险线；新品整体利润区间只有1.21%~11.13%，说明大多数新入场者都被压在薄利甚至亏损边缘，市场不是在变好，而是在继续加剧。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：不建议进入，这个市场已接近/达到饱和，而且明显是价格战高风险区。 用户预算 50万 CNY 足够覆盖单个新品前期入场成本，但不足以证明能在这个品类里稳定赚钱；更关键的是，新品盈利率只有 8.11%，低于你要求的 10% 高风险线，而市场里新入场品牌已出现 2 个新品牌、24 个品牌参与竞争，旧品牌还在持续压制新产品。
Early sourcing + logistics + marketing budget (USD)$20,907.34 - $45,002.40Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?75.67%New listing success rate (old brands):10.71%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 抽屉防滑垫（可裁剪EVA/橡胶垫）
- 可调节抽屉分隔条/分隔片
- 一次性/低成本塑料收纳盒组合（按抽屉尺寸自由拼搭）
- 桌面或橱柜边缘收纳杯/笔筒，用于分流小件而不是放进抽屉里
- 磁吸式刀具架/刀条（适合减少抽屉内刀具占位）
- 小号可叠放零件盒/螺丝收纳盒（用于餐具、文具、首饰等细分类替代）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品几乎都在亏，且最近一波新品牌/新产品已经进入价格战和低利润陷阱。 目前可见的新品牌样本里，JODLY 和 Lochantie 都是 0% 盈利；整体新品盈利率只有 8.11%，而市场总盈利率也只有 35.33%，说明大多数新进入者并没有跑通。
Least investment in new productsNew products with Highest revenueMost investment in new productsLochantie
Recent Monthly Revenue (USD):-(-)B0FR4VJN8KBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$848.00(50pcs/month)B0FR4H799V (4.8/5 (126 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$7,197.00(300pcs/month)B0FR4XNGR9 (4.8/5 (133 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsPipishell
Recent Monthly Revenue (USD):$262,170.00(9000pcs/month)B07SRV3SN8 (4.7/5 (42590 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$196,667.50(4850pcs/month)B0CGGZH8S5 (4.7/5 (42582 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$194,824.50(4850pcs/month)B08ZYXVWKM (4.7/5 (42582 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsJODLY
Recent Monthly Revenue (USD):-(-)B0GQ8V11P9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,482.50(50pcs/month)B0GQ6MFCRC (4.4/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑色塑料外观，与常见原木竹制款差异明显
- |
- 可伸缩三到五格，适配更多抽屉尺寸
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- 现代感强，适合深色厨房风格
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- 价格较亲民，适合想快速下单的用户
B0GCCF51N8 (4.7/5 (6332 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 小尺寸竹盒，和常规整块式收纳托盘差异大
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- 可叠放模块化，适合小抽屉和分散收纳
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- 天然竹色，风格朴素但有自然质感
- |
- 适合厨房、浴室、办公等多场景
B0FR4H799V (4.8/5 (126 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：利润被压得太薄，而且新品牌几乎没有真正跑通。 目前新产品里只有 8.11% 能盈利，48.65% 处在 0~10% 利润区间，按你的规则这就是明显的价格战区；再看新品发布，2025 年到 2026 年持续有新品上线，但绝大多数都没转正，说明竞争在加剧，不是在变好。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07TVDFVV9ROYAL CRAFT WOOD2024-01-01Yes$39.127000pcs$273840.022.42%$61394.93B08ZYXVWKMPipishell2021-03-24Yes$40.174850pcs$194824.523.42%$45627.9B0CGGZH8S5Pipishell2023-08-24Yes$40.554850pcs$196667.522.95%$45135.2
B0FYPMXL9NPipishell2026-02-11Yes$34.024850pcs$164997.023.17%$38229.81B07SRV3SN8Pipishell2019-06-10Yes$29.139000pcs$262170.014.56%$38171.96B0CGGZVDSVPipishell2023-08-24Yes$32.254850pcs$156412.519.67%$30766.34
B091SY2BYWBellsal2021-04-06Yes$26.726000pcs$160320.018.65%$29899.68B0CGH16PZFPipishell2023-08-24Yes$30.014850pcs$145548.518.69%$27203.02
B0CGGYB137Pipishell2023-08-24Yes$29.644850pcs$143754.017.99%$25861.35
B086VVQKLBPurawood2023-09-20Yes$37.943000pcs$113820.019.89%$22638.8
B095H1YK3Doridom2021-05-20Yes$23.563000pcs$70680.014.79%$10453.58
B086VVGHMPPurawood2020-07-16Yes$37.911000pcs$37910.019.85%$7525.14
B08ZYWRNW8Pipishell2021-03-24Yes$38.69700pcs$27083.026.07%$7060.54
B08S55MJMQROYAL CRAFT WOOD2020-12-06Yes$39.96700pcs$27972.024.23%$6777.62
B0C5QDD3XHBesilord2023-05-19Yes$39.44700pcs$27608.023.02%$6355.37
B086LKWVZPROYAL CRAFT WOOD2019-07-02Yes$36.9700pcs$25830.024.41%$6305.11
B07WQY8SNVROYAL CRAFT WOOD2024-01-01Yes$37.85700pcs$26495.022.0%$5828.9
B09CH2Y2JQBellsal2022-03-09Yes$32.47700pcs$22729.024.64%$5600.43
B0C5Q9SXM4Besilord2023-05-19Yes$29.09900pcs$26181.020.88%$5466.6
B08S5FCBBRROYAL CRAFT WOOD2020-12-06Yes$34.22700pcs$23954.022.66%$5427.98Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FYPMXL9NPipishell2026-02-11Yes$34.024850pcs$164997.023.17%$38229.81
B0G4R4CJFJLifewit2026-02-19Yes$14.87500pcs$7435.010.02%$744.99B0GCCF51N8Lifewit2026-02-09Yes$19.8950pcs$994.514.96%$148.78#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品牌几乎没有真正的成功窗口，市场已经接近价格战和过度拥挤。 新品成功率只有8.33%，低于10%的高风险线；而新品牌里可见的9个新品全部失败，说明“新玩家”不是机会，而是被快速淘汰。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
PipishellLifewitNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LifewitAujenLochantieOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经进入超饱和和价格战区。 近一年新品牌只看到2个，但它们的9个新上架产品全部不赚钱，新品牌成功率是0%，而整体新上架产品盈利率也只有8.11%；同时，最近几个月新产品仍在持续推出，但赚钱的几乎只剩大品牌，说明竞争正在变得更难，不是更容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 12 0 0 0 0 8 2026 0 0 6 2 1 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 4 0 0 0 0 0 2025/8 0 0 1 0 0 0 0 1 2025/9 0 1 4 0 0 0 0 3 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 1 0 0 0 0 2 2025/12 0 1 2 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 6 2 1 0 0 2 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPipishellB07SRV3SN8 (4.7/5 (42590 Reviews))Pipishell Bamboo Expandable Silverware Drawer Organizer, Adjustable Kitchen Utensil Tray for Forks, Spoons and Knives, Wood Storage Cutlery Holder for Bedroom and Living Room
This listing is deemed profitablePrice (USD)$29.13Released TypeOld Release (2019-06-10)Brand is an old entry in this marketSize and Weight44.6 x 33.8 x 5.6 cm, 454.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
可伸缩滑轨结构，6-8格位随抽屉宽度从13英寸扩展到19.6英寸Key Buying Motive
可伸缩调节，适配更多抽屉尺寸；竹材质兼顾质感与耐用性Target Customers
需要用一个收纳盒同时整理餐具、文具、首饰和小工具的多场景家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$262,170.009000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.74% / 14.56%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-15.77% / -8.94%Peak / Non PeakSales & BSR Performance
Purawood Bamboo Drawer Organizer - Expandable Silverware Organizer & Utensil Drawer Organizer, Cutlery Tray with Dividers, 7-9 Slots- Kitchen Organizer for Utensils & Flatware (Natural)
This listing is deemed profitablePrice (USD)$37.94Released TypeOld Release (2023-09-20)Brand is an old entry in this marketSize and Weight44.4 x 34.2 x 5.7 cm, 1724.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
原木竹色，强调自然家居风格, 可伸缩结构，7-9格切换，适配更大抽屉Key Buying Motive
比常规7格款更强调大尺寸抽屉适配与扩展容量Target Customers
适合大抽屉、希望一次性收纳更多餐具和厨房杂物的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$113,820.003000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.55% / 19.89%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.57% / -2.23%Peak / Non PeakSales & BSR Performance
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