
这个市场不值得进入,已经明显过热并进入价格战区。 新品牌只有9个,却有50个新上架样本;新品牌新品成功率只有13.33%,整体新品成功率只有8.00%,而46个新品里有92.00%不赚钱,利润率整体也只落在1.78%~22.01%,其中多数都卡在10%以下,典型是薄利绞杀市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不适合进入,预算虽够做单个ASIN的前期铺货,但市场已经明显走向价格战和过度拥挤。 用户预算50万CNY远高于单个新品可见的入场预算,但可盈利新品门槛并不低:Evermount 的盈利款 B0FKJRT63S 只做到14.7%利润率、月销550、月收81.62万;而它同品牌7个新款里有7个亏损,B0FKJQJQPY 533条评价却只有5.35%利润率,B0H9SXXZ4M 和 B0GJ796BV2 甚至没有销量。
Alternative solutions may pose a risk to your investment in certain markets.
这不是适合进入的市场:已经明显过热,价格战严重。 这条赛道里新品牌生存率很低,且新品牌新上架产品盈利率只有8.00%,低于10%的高风险线;同时可见的产品里大量利润都卡在10%上下,属于典型的薄利绞杀市场。
这个市场不值得进入,已经接近/处于过度拥挤和价格战状态。 新品里可明确盈利的只有8.00%,而盈利区间几乎都卡在10%~30%之间,40%以上为0;同时 76.00% 的新品利润数据落在“其他/未稳定”区间,说明真正能跑出来的样本很少,市场更像是靠少数强品牌和特定差异化款撑住,而不是普通新卖家能轻松切入。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GTPWNJWW | EKOTTOK | 2026-03-24 | Yes | $14.41 | 900pcs | $12969.0 | 20.82% | $2700.15 |
![]() | B0BJL44649 | GXOACKJ | 2022-11-15 | Yes | $17.26 | 700pcs | $12082.0 | 10.61% | $1281.91 |
![]() | B0FKJRT63S | Evermount | 2025-08-25 | Yes | $14.84 | 550pcs | $8162.0 | 14.7% | $1199.82 |
![]() | B0F5M3RFZV | Mimiio | 2025-04-19 | Yes | $14.3 | 400pcs | $5720.0 | 20.09% | $1149.15 |
![]() | B0GV4516G3 | TONIAL | 2026-03-27 | Yes | $15.67 | 400pcs | $6268.0 | 10.46% | $655.64 |
![]() | B0GTPWB3BN | EKOTTOK | 2026-03-24 | Yes | $14.46 | 200pcs | $2892.0 | 20.83% | $602.41 |
![]() | B0CY9RL2B7 | A Key Tech | 2024-03-17 | Yes | $19.69 | 100pcs | $1969.0 | 26.84% | $528.48 |
![]() | B0FGDGJWTR | Mimiio | 2025-07-02 | Yes | $18.97 | 100pcs | $1897.0 | 27.68% | $525.09 |
![]() | B08T93YNQ2 | BRIOFOX | 2021-01-18 | Yes | $7.99 | 400pcs | $3196.0 | 13.07% | $417.72 |
![]() | B07XKDLFTJ | Adherion | 2019-12-12 | Yes | $8.79 | 250pcs | $2197.5 | 16.26% | $357.32 |
![]() | B0CY9SWW1Y | A Key Tech | 2024-03-17 | Yes | $21.85 | 50pcs | $1092.5 | 30.57% | $333.98 |
![]() | B088672MZC | YOUNTHYE | 2020-05-06 | Yes | $22.61 | 50pcs | $1130.5 | 13.54% | $153.07 |
![]() | B0BJL6H356 | GXOACKJ | 2022-10-18 | Yes | $18.43 | 50pcs | $921.5 | 13.26% | $122.2 |
![]() | B0BBRDT9R4 | LADYMOON | 2022-08-24 | Yes | $9.99 | 50pcs | $499.5 | 19.72% | $98.51 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GTPWNJWW | EKOTTOK | 2026-03-24 | Yes | $14.41 | 900pcs | $12969.0 | 20.82% | $2700.15 |
![]() | B0FKJRT63S | Evermount | 2025-08-25 | Yes | $14.84 | 550pcs | $8162.0 | 14.7% | $1199.82 |
![]() | B0GV4516G3 | TONIAL | 2026-03-27 | Yes | $15.67 | 400pcs | $6268.0 | 10.46% | $655.64 |
![]() | B0GTPWB3BN | EKOTTOK | 2026-03-24 | Yes | $14.46 | 200pcs | $2892.0 | 20.83% | $602.41 |
这不是适合进入的市场:新品牌成功率只有8%,整体新产品成功率也只有8%,而旧品牌的新产品成功率是0%;这说明市场已经进入强竞争/价格战状态,新进入者大概率会失败。 你如果现在进场,不能把它当成“有机会的蓝海”,而是要当成高风险、低容错的红海。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入:新品牌虽然只有9个,但近50个新上架里只有8%能跑成,86.67%是失败样本,而且近一年新增基本都在亏,已经进入明显的价格战区。 你如果是小商家,胜率太低;如果是大品牌,虽然有能力硬打,但也只能靠更高预算和更强差异化勉强切入,不是好市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 2 | 2 | 1 | 0 | 0 | 0 | 29 |
| 2026 | 0 | 2 | 2 | 1 | 2 | 0 | 0 | 9 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 2 | 2 | 1 | 0 | 0 | 0 | 6 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/3 | 0 | 0 | 2 | 1 | 2 | 0 | 0 | 4 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |