
这个市场不值得进入,结论很明确:已经是低利润、强竞争的价格战区,新品牌越进来越难赚钱。用户预算50万人民币表面上够做单个ASIN起步,但按真实样本看,这笔钱只能撑前期入场,撑不起长期对抗;更关键的是,新品牌成功率只有10.00%,新品整体成功率也只有10.20%,说明大多数新切入都会失败。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场现在是明显的价格战/高饱和区,用户预算虽然能覆盖单个新品的起步费,但不足以支撑长期竞争。 市场里可识别的整体盈利率只有11.38%,新品盈利率只有10.00%,说明大多数新切入都很难稳定赚钱;而且像 EKOTTOK 这种新品牌5个产品里只有2个盈利,3个亏损,盈利率40%,但它的两个盈利款也只是把利润率做到20.82%和20.83%,其余新品却有9.1%、9.59%、甚至更差,证明这条赛道不是“做了就能赢”,而是必须靠强投放和持续试错。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,已经接近价格战区,不建议继续。新品牌进入数量已有11个,远超“30~100+新品牌=过度拥挤警报”的早期阈值信号;更关键的是,新品里只有10.00%能跑通,且多数新品利润率卡在10%以下,说明不是“有机会”,而是“拼价格、拼投放、拼资源”的市场。
这个市场不值得进入,结论很明确:已经进入低利润、强竞争的状态,且新品里大多数并没有形成足够利润空间。 50个新产品样本里,只有15个落在10%以上利润,低于10%的有9个,负利润有4个;新品样本里,只有9个在10%以下、14个在10%~20%、仅6个在20%以上,说明想靠普通新品切入,基本只能在薄利区里硬拼。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GTPWNJWW | EKOTTOK | 2026-03-24 | Yes | $14.41 | 900pcs | $12969.0 | 20.82% | $2700.15 |
![]() | B0F5M38D11 | Mimiio | 2025-04-19 | Yes | $14.04 | 700pcs | $9828.0 | 19.52% | $1918.43 |
![]() | B0GV4516G3 | TONIAL | 2026-03-27 | Yes | $15.67 | 400pcs | $6268.0 | 10.46% | $655.64 |
![]() | B0GTPWB3BN | EKOTTOK | 2026-03-24 | Yes | $14.46 | 200pcs | $2892.0 | 20.83% | $602.41 |
![]() | B0CY9RL2B7 | A Key Tech | 2024-03-17 | Yes | $19.69 | 100pcs | $1969.0 | 26.84% | $528.48 |
![]() | B0CY9SWW1Y | A Key Tech | 2024-03-17 | Yes | $21.85 | 50pcs | $1092.5 | 30.57% | $333.98 |
![]() | B0F5M7YGMT | Mimiio | 2025-04-19 | Yes | $14.32 | 100pcs | $1432.0 | 20.13% | $288.27 |
![]() | B0CBPTKPW4 | GXOACKJ | 2023-07-12 | Yes | $19.84 | 100pcs | $1984.0 | 14.44% | $286.49 |
![]() | B0CBPSXH3H | GXOACKJ | 2023-07-12 | Yes | $20.14 | 50pcs | $1007.0 | 21.62% | $217.72 |
![]() | B0FS1SKHR3 | LEIFIDE | 2025-09-22 | Yes | $13.99 | 50pcs | $699.5 | 26.28% | $183.83 |
![]() | B0D56VDNJ4 | GXOACKJ | 2024-05-25 | Yes | $15.49 | 100pcs | $1549.0 | 11.24% | $174.11 |
![]() | B0FH9WS782 | GXOACKJ | 2025-07-26 | Yes | $20.31 | 50pcs | $1015.5 | 16.68% | $169.39 |
![]() | B088672MZC | YOUNTHYE | 2020-05-06 | Yes | $22.61 | 50pcs | $1130.5 | 13.54% | $153.07 |
![]() | B0D56T9CJC | GXOACKJ | 2024-05-25 | Yes | $17.58 | 50pcs | $879.0 | 15.46% | $135.9 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GTPWNJWW | EKOTTOK | 2026-03-24 | Yes | $14.41 | 900pcs | $12969.0 | 20.82% | $2700.15 |
![]() | B0GV4516G3 | TONIAL | 2026-03-27 | Yes | $15.67 | 400pcs | $6268.0 | 10.46% | $655.64 |
![]() | B0GTPWB3BN | EKOTTOK | 2026-03-24 | Yes | $14.46 | 200pcs | $2892.0 | 20.83% | $602.41 |
![]() | B0FS1SKHR3 | LEIFIDE | 2025-09-22 | Yes | $13.99 | 50pcs | $699.5 | 26.28% | $183.83 |
![]() | B0FH9WS782 | GXOACKJ | 2025-07-26 | Yes | $20.31 | 50pcs | $1015.5 | 16.68% | $169.39 |
这个市场不值得进入,而且已经明显偏向高竞争、低容错的状态:新品牌成功率只有10.00%,整体新产品成功率也只有10.20%,但失败占比高达89.80%;同时,已出现明显的老品牌壁垒,老品牌新产品成功率只有4.00%,说明不是“新手友好”市场,而是更像被少数强势品牌和低价竞争压着打的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经明显进入价格战/过度拥挤状态。 近两年新品发布在2025年爆发式增加,但盈利只集中在少数产品:新品牌新品盈利率仅16.67%,失败率高达83.33%;2025年一整年里,25个新品牌新品里只有4个赚钱,2026年继续恶化,11个样本里仍以亏损为主。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 2 | 1 | 1 | 1 | 0 | 0 | 25 |
| 2026 | 0 | 2 | 4 | 1 | 2 | 0 | 0 | 11 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 4 |
| 2025/9 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 3 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 17 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/3 | 0 | 0 | 4 | 1 | 2 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |