- Benchmark ASINB091F81D52
- MarketplaceUK
- Category ID1938449031
- Analyzed Products
- Keywordhand tools, power tools
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不该进入。 现有数据已经把它定性成低利润、低成功率的价格战市场，而且看不到任何真实的新品牌成功路径；对大品牌和小商家都不是好机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这个市场不适合进入。 数据显示整体可盈利产品比例为0%，新上架产品可盈利比例也是0%，再加上当前样本里新进入品牌的盈利数据缺失且产品高度同质化，说明这里已经是典型的价格战区，投入不等于回报。
Early sourcing + logistics + marketing budget (GBP)N/AExplains the budgetWith all these investments, who has profitable new releases
Alternatives- 门后/门顶橡胶缓冲垫（免打孔贴片式）
- 门把手防撞墙贴/硅胶防撞垫
- 自粘式门挡楔块
- 门底密封条兼限位条
- 磁吸门吸（免墙装或少打孔款）
- 橡胶门挡条/地面门挡胶块
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：它不是高利润机会，而是低利润、强竞争的价格战市场。 现有代表品牌 DOKU HOME 的核心 ASIN B091F81D52 虽然有 495 条评价、4.6 分和 200 件/月销量，但利润率只有 3.0%，品牌下 2 个可识别产品全部不盈利，品牌成功率 0%，这已经说明该品类更像是靠规模和投放硬撑，而不是靠健康利润赚钱。
Old brand with the most profitable new productsDOKU HOME
Recent Monthly Revenue (GBP):-(-)B09Q1J6BH2Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (GBP):£2,246.00(200pcs/month)B091F81D52 (4.6/5 (495 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B091F81D52 (4.6/5 (495 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B09Q1J6BH2Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：利润率几乎全线低迷，已经是价格战/过度竞争市场。 现有可识别样本里，盈利产品占比为0%，新上架产品的盈利占比也是0%，没有看到可复制的健康新进入案例；同时，市场里可见的产品只有2个，而且都来自 DOKU HOME，说明当前信号不是“机会多”，而是“可见成功样本极少”。
证据很直接：B091F81D52 虽然月销200件、月营收2246.00，但净利润率只有3.05%，仍然亏损；B09Q1J6BH2 也是 DOKU HOME 的旧款，已无销售。 这类门挡产品的卖点高度标准化：哑光黑、公模外观、304不锈钢、橡胶缓冲、隐形螺丝，几乎没有差异化；而且品牌 DOKU HOME 2个产品里0个盈利，成功率0.00%，总投入仅4679.53，说明不是“低投入高回报”，而是“投入不大但也赚不到钱”。按你的规则，低于10%利润率就是价格战区，这里连15%以上的可接受新进入都没看到。市场总利润占比也是0%，新产品利润占比0%，这意味着小商家不可能靠正常打法成功，大品牌如果硬进也只能靠更大预算、更强品牌和更重营销去抢量，但在这种利润结构下同样不值得。
最终判断：不要进。 这不是适合小商家的市场，也不是值得大品牌重投的市场；没有看到“成功的新品牌”或“真正的小商家成功案例”，反而看到的是低利润、同质化、旧品牌也不赚钱的信号。可参考的对象只有 DOKU HOME 的 B091F81D52，但它本身是亏损样本，不该作为进入模板。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B091F81D52DOKU HOME2024-01-01No£11.23200pcs£2246.03.05%£68.51B09Q1J6BH2DOKU HOME2021-05-17No£--pcs£--%£-No profitable product data available for new products#New Product Success Rates
Listing这个市场不值得进入，结论很明确：已是低利润、低成功率的成熟竞争市场，新品牌没有可验证的真实成功样本。 现有数据里，整体可识别的盈利率是0%，新产品盈利率也是0%，利润分布几乎全部落在低利润区，核心样本的单品利润率只有3.05%，这就是典型的价格战环境。
No data availableNo data availableNo data available#Success Rate by Entry Time
Listing这个市场不值得进入：它不是新机会，而是低利润、低成功率的价格战市场。 现有数据里，品牌进入与新发布数据几乎为空，说明这个类目样本很少、但已出现明显的低利润信号；在可见产品中，只有 DOKU HOME 这类老品牌在跑，且代表性 ASIN B091F81D52 只有 3.0% 利润率，属于典型的低毛利区间，不适合大品牌或小品牌硬闯。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases