
这个市场不值得进入,已经是明显的价格战+拥挤市场。新发布产品的盈利率只有11.11%,88.89%都不赚钱;新品牌里也只有20.00%勉强成功,而且近一年走势在变差,2026年新上来的产品几乎清一色亏损,说明不是机会窗口,而是在快速恶化。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合进入:新品盈利率只有11.11%,整体可盈利产品也只有12.90%,已经接近价格战区;同时新品牌新品里盈利率仅20.00%,但非盈利率高达80.00%,说明多数新入场者都在亏钱。对你来说,50万人民币可以勉强做单个ASIN的前期投入,但不足以覆盖长期品牌、研发和认证成本,而且这个市场的回报结构明显偏弱,不值得下注。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经明显是价格战+过度拥挤的市场,新品牌成功率低,且老品牌把主战场压得很死。 现有数据里,整体可判定盈利的产品只有12.9%,新品里可盈利的只有11.11%,而近几个月新入场产品几乎都是亏损:2026年6月新上架3个新品全部亏损,5月1个亏损,3月1个亏损,整体趋势是往下走,不是机会窗口。
大品牌入口也不乐观:虽然REALINN这类老品牌月销能做到2000件、月收入约527.8万,但其代表款B0B6TK767D利润率只有1.21%,说明大品牌在这个细分里也被压到几乎没利润;再看新品牌样本,MUDEELA的成功款B0FNMC934Q售价21.12美元,月销900件,月利润约2377.91美元,早期投入约14762.88美元,利润率12.5%,但它只是少数幸存样本,旁边的同品牌新品B0GGRTX5SC利润率-6.68%,同样是可伸缩抽屉香料收纳,说明“通用结构+低价”已经失效。能借鉴的只有:做出明确功能差异,比如MUDEELA的4层可伸缩抽屉式香料收纳,或者HuggieGems的磁吸侧挂双层架B0FHK15WMN(23.50美元,15569条评论,月销50,月收入1175美元)这种场景切换型设计;要避开REALINN B0B6TK767D、SONGMICS B0DSL3L99M、DABIGE B0CSFM5X73这类“看起来很完整,但利润被打没了”的常见款。
小老板入口更不成立:没有看到真正健康的小商家成功范例,所谓新品牌里能算成功的只有MUDEELA的B0FNMC934Q,而且它也不是低评论低投入就能复制的简单款;而像Sevenblue的B0H4Q5TNPK、STARLATTA的B0FHGPZTW8都直接亏损。这个类目里还出现了>1.5万评论的老品牌强势款,竞争更像靠大预算和持续投放硬扛,已经不适合小团队硬进。结论很直接:不要进入。 如果硬要做,只能选择高度差异化、愿意砸足够预算做设计和投放的大品牌路线;小品牌不建议上。
这个市场不值得进入:新品牌新发布产品盈利率只有11.11%,而新发布产品里88.89%都不赚钱,已经是明显的价格战/拥挤市场。 近端趋势也在变差:2025年还有MUDEELA的成功样本,但到2026年新上来的产品几乎清一色失败,说明竞争正在快速恶化,不是成长型机会。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FNMC934Q | MUDEELA | 2025-12-30 | Yes | $21.12 | 900pcs | $19008.0 | 12.51% | $2377.91 |
![]() | B0C3MF26F7 | BOIVSHI | 2023-04-26 | Yes | $39.99 | 50pcs | $1999.5 | 20.56% | $411.1 |
![]() | B0F6XNBHN3 | LAMU | 2025-07-08 | Yes | $23.81 | 50pcs | $1190.5 | 15.55% | $185.13 |
![]() | B0FHK15WMN | HuggieGems | 2025-07-15 | Yes | $23.5 | 50pcs | $1175.0 | 15.17% | $178.25 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FNMC934Q | MUDEELA | 2025-12-30 | Yes | $21.12 | 900pcs | $19008.0 | 12.51% | $2377.91 |
这个市场不值得进入,属于高竞争、接近价格战的高风险市场;小卖家不适合硬闯,大品牌也不该把它当成轻松扩张的赛道。 公开数据里,新品成功率只有11.11%,整体可识别盈利产品也只有12.90%,而新品牌新品成功率只有20.00%,旧品牌新品成功率直接是0.00%——这说明老牌在这里都在互相消耗,新进入者想靠普通跟款几乎没有空间。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入,已经接近价格战区,而且新品牌成功率明显偏低。 近期新增品牌里,盈利只看到 1 个,亏损/未达标的却有 4 个;新品牌新上架产品盈利率只有 20%,失败率 80%,再结合近一年几乎所有 2026 新上架都偏亏,说明竞争正在变硬,不是变好。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 0 | 2 | 1 | 0 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |