
这个市场不值得进入,已经进入明显的价格战区,而且对新品牌和小商家都不友好。 用户预算50万CNY表面上够做单个ASIN启动,但真正能跑出的新品很少:新品牌新上架成功率只有16.67%,新上架产品整体盈利率只有13.33%,而非盈利占比高达86.67%,这已经不是“试一试”的市场,而是“拼资源也未必赢”的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场对新品牌和小商家都不友好。 用户预算50万CNY,虽然足以覆盖一部分单品前期启动,但这个类目里真正跑出来的新品很少,且新品牌新品盈利率只有13.33%,远低于健康水平;同时市场总体可盈利产品占比也只有27.94%,说明竞争已经很硬。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经进入高竞争、近似价格战区,且对新品牌极不友好。 现有数据里,整体可判定盈利的产品只有27.94%,而新品牌新上架产品的盈利率只有16.67%,但非盈利新上架占比高达83.33%;同时,市场里大量产品利润率已经压到10%以下,典型的不是赚钱空间,而是靠更强资源和更深投入硬拼。
这个市场不值得进入,已经明显偏向价格战和过度拥挤。 新品利润分布里,0%~10%只占20%,10%~20%也只有13.33%,而新品牌新品里只有1个赚钱、4个亏钱,亏损率高达83.33%;更关键的是,最近新增的7个新品牌新品几乎全部在亏,市场不是在跑出机会,而是在快速恶化。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CN2L5GR8 | Spicy Shelf | 2023-11-10 | Yes | $25.7 | 4000pcs | $102800.0 | 15.33% | $15759.24 | |
![]() | B0D4CPYSF6 | SONGMICS | 2024-09-10 | Yes | $35.61 | 800pcs | $28488.0 | 18.48% | $5264.59 |
![]() | B0C3MF26F7 | BOIVSHI | 2023-04-26 | Yes | $39.99 | 550pcs | $21994.5 | 20.56% | $4522.07 |
![]() | B0DSL4N1HT | SONGMICS | 2025-04-26 | Yes | $34.2 | 800pcs | $27360.0 | 14.95% | $4090.32 |
![]() | B0CB5DJW35 | SONGMICS | 2023-11-03 | Yes | $32.71 | 800pcs | $26168.0 | 13.92% | $3642.59 |
![]() | B0BZP1XBMQ | DABIGE | 2023-04-25 | Yes | $22.77 | 900pcs | $20493.0 | 16.89% | $3461.27 |
![]() | B0BS1794NS | DABIGE | 2023-02-11 | Yes | $23.04 | 900pcs | $20736.0 | 16.58% | $3438.03 |
![]() | B0C3MCDB98 | BOIVSHI | 2023-04-26 | Yes | $37.99 | 550pcs | $20894.5 | 16.22% | $3389.09 |
![]() | B0DSL5MFMS | SONGMICS | 2025-04-26 | Yes | $32.42 | 800pcs | $25936.0 | 12.83% | $3327.59 |
![]() | B0CBBKHSRR | SONGMICS | 2023-11-03 | Yes | $31.39 | 800pcs | $25112.0 | 12.56% | $3154.07 |
![]() | B0CQ1YHGXC | BOIVSHI | 2023-12-12 | Yes | $44.99 | 550pcs | $24744.5 | 12.36% | $3058.43 |
![]() | B0D9GFQBVZ | DABIGE | 2024-03-05 | Yes | $31.0 | 900pcs | $27900.0 | 10.67% | $2976.93 |
![]() | B0GK1423VH | SANKEU | 2026-03-26 | Yes | $29.99 | 550pcs | $16494.5 | 16.86% | $2780.98 |
B0CB5H9MWN | SONGMICS | 2023-11-03 | Yes | $33.66 | 300pcs | $10098.0 | 16.77% | $1693.44 | |
![]() | B0FMWZQDKX | HI NINGER | 2025-08-19 | Yes | $26.13 | 500pcs | $13065.0 | 10.32% | $1348.31 |
![]() | B0BBDRBQP1 | HI NINGER | 2022-08-22 | Yes | $36.39 | 200pcs | $7278.0 | 15.11% | $1099.71 |
![]() | B0C3R591X8 | RCHYFEED | 2023-04-27 | Yes | $39.99 | 100pcs | $3999.0 | 20.08% | $803.0 |
![]() | B0F8NDZCKB | SpaceAid | 2025-05-14 | Yes | $37.17 | 100pcs | $3717.0 | 14.18% | $527.08 |
![]() | B0CMX6BSQB | RCHYFEED | 2023-11-08 | Yes | $37.99 | 50pcs | $1899.5 | 18.12% | $344.19 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GK1423VH | SANKEU | 2026-03-26 | Yes | $29.99 | 550pcs | $16494.5 | 16.86% | $2780.98 |
![]() | B0FMWZQDKX | HI NINGER | 2025-08-19 | Yes | $26.13 | 500pcs | $13065.0 | 10.32% | $1348.31 |
这个市场不值得进入,属于高竞争、接近价格战的危险区,新品牌切入成功率低,且并不存在对小卖家的真实友好窗口。 核心原因很直接:新上架产品成功率只有13.33%,失败率高达86.67%;在新品牌里,SANKEU只靠1个盈利新品撑住,Yieach 4个新品全部亏损,说明新品牌进入后大概率先被成本和竞争吞掉。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论:这个市场不适合现在进入,属于明显的高风险竞争市场。 近端新品牌成功率只有16.67%,新发布产品整体可盈利率只有13.33%,而近期新品牌发布里失败占83.33%,说明竞争正在变难,不是变容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 2 | 3 | 1 | 0 | 0 | 0 | 3 |
| 2026 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 1 | 2 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |