
这个市场不值得进入,已经进入明显拥挤的价格战区。 近一年新品牌成功率只有 10.53%,新品牌新品真正盈利的只有 1/12(8.33%),而且最近几个月新进入品牌集中出现却大多失败,说明不是“还有空间”,而是“进去也很难赚到钱”。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经明显偏拥挤,且对新进入者不友好。 你有50万人民币预算,表面上足够覆盖少数单品的前期铺货、物流和投放,但这类钱只够“试水”,不够长期烧品牌和研发;更关键的是,新品牌真实成功率很低,新品牌新品盈利率只有6.67%,新品牌新品亏损率高达73.33%,市场整体可见盈利产品比例也只有23.53%,这不是适合小商家正面切入的环境。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显过热,价格战风险很高。 样本里新品成功率只有10.53%,而且2026年3月一下子冒出4个新品牌新货、4月又有3个,典型是新品牌持续涌入但多数做不成;对大品牌和小商家都不是好市场,尤其不适合现在再进去硬拼。
结论很直接:这个市场不值得进入,属于高竞争、明显偏价格战的市场;对大品牌和小商家都不是好机会。 关键原因不是“有没有人赚钱”,而是赚钱产品太少、低利润和失败产品太多,且新品牌成功率只有10.53%,新品牌里真正赚钱的只剩Magheo和Mustorn两条样本线,谈不上健康进入环境。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0C77Z4W6C | DINDON | 2023-06-06 | Yes | $170.79 | 50pcs | $8539.5 | 26.92% | $2298.84 |
![]() | B07PGQL45Y | LYNK PROFESSIONAL | 2019-03-06 | Yes | $54.99 | 100pcs | $5499.0 | 24.95% | $1372.01 |
B0FQ4YMHPN | Magheo | 2025-09-08 | Yes | $69.99 | 100pcs | $6999.0 | 19.57% | $1369.71 | |
![]() | B099RVC7VZ | SpaceAid | 2021-10-19 | Yes | $48.98 | 100pcs | $4898.0 | 19.18% | $939.44 |
![]() | B0F6CRXLJL | JOWBOOW | 2025-04-25 | Yes | $89.6 | 50pcs | $4480.0 | 19.22% | $861.06 |
![]() | B09S35RK6M | SpaceAid | 2022-02-09 | Yes | $55.98 | 100pcs | $5598.0 | 14.56% | $815.07 |
![]() | B0BHTX9LF1 | LYNK PROFESSIONAL | 2022-12-12 | Yes | $69.99 | 50pcs | $3499.5 | 22.98% | $804.19 |
![]() | B0BHTXSNQL | LYNK PROFESSIONAL | 2022-12-16 | Yes | $64.99 | 50pcs | $3249.5 | 24.06% | $781.83 |
![]() | B0FQ9TNK43 | Mustorn | 2025-09-09 | Yes | $69.99 | 50pcs | $3499.5 | 21.4% | $748.9 |
![]() | B09WS9DN5K | LYNK PROFESSIONAL | 2022-03-30 | Yes | $64.99 | 50pcs | $3249.5 | 22.12% | $718.79 |
![]() | B0B5258KXW | LYNK PROFESSIONAL | 2022-06-23 | Yes | $69.99 | 50pcs | $3499.5 | 19.49% | $682.06 |
![]() | B0C3LCZJPW | OCG | 2023-04-26 | Yes | $74.98 | 50pcs | $3749.0 | 16.6% | $622.34 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FQ4YMHPN | Magheo | 2025-09-08 | Yes | $69.99 | 100pcs | $6999.0 | 19.57% | $1369.71 | |
![]() | B0FQ9TNK43 | Mustorn | 2025-09-09 | Yes | $69.99 | 50pcs | $3499.5 | 21.4% | $748.9 |
结论很明确:这个市场不值得进入,已经是高竞争、接近价格战的危险区。 只有23.53%的产品盈利,新品盈利率更只有10.53%,而新品牌新品里真正盈利的只有8.33%;更糟的是,旧品牌已经牢牢占住利润位,说明新人进场很难靠正常打法赢。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经接近价格战+饱和区,尤其不适合小品牌。 最近一年新入场的结果非常差:新品牌新上架里只有8.33%能盈利,91.67%不盈利;按品牌看,盈利几乎只来自 Magheo 的 B0FQ4YMHPN,而失败样本却分散在 Gsskny、Hofususer、LUXEYARD、Magheo、RCHYFEED 等多个新品牌。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 4 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 13 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |