- Benchmark ASINB0GQ6MFCRC
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordbamboo kitchen utensil drawer organizer, silverware drawer organizer, expandable bamboo drawer organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
不要进场。这个市场已经明显进入价格战和拥挤期：新品盈利率只有11.11%，新品牌新品成功率更是0%，且近几个月新增品牌几乎没有跑出可复制的盈利样本。 你现在的50万CNY预算，表面上够做一个ASIN，但放在这个类目里只够入场，不够安全获利；对小卖家和外来大品牌都不是好窗口。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场现在不值得进，且你这 50 万 CNY 预算不足以安全切入。 这里不是“有机会但要谨慎”，而是已经进入高压价格竞争区：整体盈利产品占比只有 32.54%，新品盈利占比只有 11.11%，而新品利润率普遍很差，核心新品里 Vtopmart 的 B0GG9XY6T2 只有 4.7% 利润率，JODLY 的 B0GQ62ZWYG、B0GQ9G4DH9 甚至是 -3.69% 和 -3.04%，BARGAIN25 的 B0FSDFBCLS 直接到 -20.74%。这说明市场里不是“少数失败”，而是新品普遍被物流、平台费和价格压得几乎没利润，对小品牌尤其不友好。
Early sourcing + logistics + marketing budget (USD)$13,200.65 - $16,369.53Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?83.33%New listing success rate (old brands):13.33%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 可调节塑料餐具抽屉收纳盒：通常更便宜、重量更轻、清洗更省事，适合想先解决“分区收纳”而不追求竹木质感的用户。
- 可切割/可拼接的抽屉分隔条：比整块抽屉托盘更便宜，尺寸适配更灵活，尤其适合抽屉尺寸不标准或只想把现有空间拆分的人。
- 模块化小收纳盒组合：用几个小盒子按叉子、勺子、刀具分开摆放，购买门槛低，后续可按需求增减，不必一次买完整可伸缩托盘。
- 硅胶或软质塑料餐具垫/托盘：更容易擦洗，防滑性更强，适合经常潮湿或希望减少竹制品保养步骤的用户。
- 台面式餐具筒/刀叉架：如果抽屉空间不足，改用台面收纳更直接，安装和适配成本更低，也避免测量抽屉尺寸。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：新品牌成功率低、利润被压得很薄，而且已经进入明显的价格战区。 现有数据里，市场可识别的整体盈利产品只有32.54%，新品盈利率只有11.11%，而新品牌样本里已经出现了大量亏损新品；同时近期新品发布在2025到2026年明显增多，但几乎全部是非盈利，说明竞争在升温而不是变好。
New products with Highest revenueVtopmart
Recent Monthly Revenue (USD):$5,871.00(300pcs/month)B0GG9XY6T2 (4.8/5 (119 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsPipishell
Recent Monthly Revenue (USD):$262,080.00(9000pcs/month)B07SRV3SN8 (4.7/5 (42590 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$196,667.50(4850pcs/month)B0CGGZH8S5 (4.7/5 (42582 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$194,824.50(4850pcs/month)B08ZYXVWKM (4.7/5 (42582 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsJODLY
Recent Monthly Revenue (USD):-(-)B0GQ62ZWYG (4.4/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GQ9G4DH9 (4.4/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0GQ8V11P9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsBARGAIN25
Recent Monthly Revenue (USD):-(-)B0FSDFBCLS (4.8/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 深蓝色外观醒目，和常见竹色款差异大
- |
- 可伸缩塑料托盘，适合小抽屉和轻便收纳
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- 7格分区清晰，实用性强，容易吸引点击
B0G4R4CJFJ (4.6/5 (11692 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
Differentiation:- 黑色竹制外观少见，现代感更强
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- 7格固定深槽，收纳呈现更整齐有质感
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- 抽屉和桌面都能用，适合追求高颜值用户
B0C4G8K9JM (4.7/5 (3407 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是高风险价格战区。 新品利润结构太弱：新产品里 55.56% 的样本利润率低于10%，只有 27.78% 在10%~20%，几乎看不到真正安全的高利润空间；同时近期开新节奏里，2026年2月单月就有 11 个新产品/旧链接新品失败，明显是加速拥挤而不是机会扩张。
对小卖家更不友好。 你给的单个ASIN预算上限是 500,000 CNY，表面上足够覆盖启动，但市场里能跑出来的“新产品成功案例”基本都不是普通小卖家：Pipishell 的新产品 B0FYPMXL9N 月销 4,850、月利润约 38,230 美元，B0G4R4CJFJ 月营收约 743,500 美元；这类结果依赖的是老品牌势能和持续投放，不是低预算自然起量。反过来，真正的新品牌 JODLY 的 B0GQ6MFCRC 只有 11 个评价，最近月销 50、利润率 -8.1%，早期投入约 4,447.50 美元，已经直接亏损；新品牌 BARGAIN25 的 B0FSDFBCLS 利润率 -5.73%，也在亏。市场里没有看到“<300评价、且不靠激进打法还能稳定赚钱”的小卖家成功样本。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07TVDFVV9ROYAL CRAFT WOOD2024-01-01Yes$39.127000pcs$273840.022.42%$61394.93B08ZYXVWKMPipishell2021-03-24Yes$40.174850pcs$194824.523.42%$45627.9B0CGGZH8S5Pipishell2023-08-24Yes$40.554850pcs$196667.522.95%$45135.2
B0FYPMXL9NPipishell2026-02-11Yes$34.024850pcs$164997.023.17%$38229.81B07SRV3SN8Pipishell2019-06-10Yes$29.129000pcs$262080.014.55%$38132.64B0CGGZVDSVPipishell2023-08-24Yes$32.254850pcs$156412.519.67%$30766.34
B091SY2BYWBellsal2021-04-06Yes$26.726000pcs$160320.018.65%$29899.68B0CGH16PZFPipishell2023-08-24Yes$30.014850pcs$145548.518.69%$27203.02
B0CGGYB137Pipishell2023-08-24Yes$29.634850pcs$143705.517.98%$25838.25
B086VVQKLBPurawood2023-09-20Yes$37.943000pcs$113820.019.89%$22638.8
B095H1YK3Doridom2021-05-20Yes$23.563000pcs$70680.014.79%$10453.58
B086VVGHMPPurawood2020-07-16Yes$37.911000pcs$37910.019.85%$7525.14
B08ZYWRNW8Pipishell2021-03-24Yes$38.69700pcs$27083.026.07%$7060.54
B08S55MJMQROYAL CRAFT WOOD2020-12-06Yes$39.96700pcs$27972.024.23%$6777.62
B09CH2Y2JQBellsal2022-03-09Yes$32.47800pcs$25976.024.64%$6400.49
B0C5QDD3XHBesilord2023-05-19Yes$39.44700pcs$27608.023.02%$6355.37
B086LKWVZPROYAL CRAFT WOOD2019-07-02Yes$36.9700pcs$25830.024.41%$6305.11
B083HTHL5TVaeFae2020-01-05Yes$35.281000pcs$35280.016.61%$5860.01
B0B185GJRSBellsal2022-05-13Yes$35.25800pcs$28200.020.77%$5857.14
B07WQY8SNVROYAL CRAFT WOOD2024-01-01Yes$37.85700pcs$26495.022.0%$5828.9Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FYPMXL9NPipishell2026-02-11Yes$34.024850pcs$164997.023.17%$38229.81
B0GFMC95R3BEKVEM2026-01-08Yes$18.72500pcs$9360.011.05%$1034.28B0G4R4CJFJLifewit2026-02-19Yes$14.87500pcs$7435.010.02%$744.99
B0GFMF4NJKBEKVEM2026-01-08Yes$26.99100pcs$2699.012.02%$324.42#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品成功率只有11.11%，而真正的新品牌新品成功率是0%，说明不是机会市场，而是被老品牌和高强度营销挤压的价格战市场。 以500,000 CNY预算看，单个ASIN的入场资金大致够覆盖前期启动，但这并不够你复制成功，因为市场里真正赚钱的几乎都来自老品牌，且成功产品普遍依赖品牌力、旧款延伸和功能微创新，而不是普通新品。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
PipishellBEKVEMLifewitNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BEKVEMLifewitJODLYOther#Success Rate by Entry Time
Listing这个市场不该进入，已经是价格战+饱和警告区。 近期开新品牌没有带来可复制的盈利，反而是新品牌密集推出后快速亏损；对大品牌和小品牌都不友好，继续投入大概率只是把预算烧掉。
证据很直接：今年新上架产品里，已确认可判定的新品盈利率只有11.11%，而新品牌样本中可判定的6个新品里，盈利为0、亏损为6，成功率0%。时间上也在恶化，2025年还能看到少量 0%~10% 利润的新产品，到了2026年，新发布里大量落在亏损或极低利润区间，像 B0GQ6MFCRC（JODLY）利润率 -8.1%，月销50、月亏约120美元；B0FSDFBCLS（BARGAIN25）利润率 -20.74%，几乎没有有效销量；而真正看起来能赚钱的，主要是老品牌的存量款，比如 Pipishell 的 B07SRV3SN8 利润率14.55%、B0CGGZH8S5 利润率22.95%、B08ZYXVWKM 利润率23.42%，这说明赚钱更多来自成熟品牌的老款，不是新进入者的机会。更危险的是，市场里“新品牌”很少是真正小卖家：JODLY、BARGAIN25 这类新品牌新品全部不盈利，而且 JODLY 多个新品只有11条评论却已亏损，明显依赖激进投放；如果一个市场要靠这种打法才能活，说明普通小商家基本没戏。预算方面，单个新品的早期投入中位数约14,672美元，按你 500,000 CNY 的预算是够做一个 ASIN，但这只是入场门票，不含研发、品牌和认证，远远不构成安全优势。
结论：不要进场。 大品牌只有在准备重资产、强品牌和长期补贴时才“勉强可能”，但成功窗口很窄；小商家没有真实可复制的成功样本，且会被低利润和疑似刷评/强投放挤压。建议直接放弃这个类目，优先找新品盈利率明显高于15%、且新品牌成功率不是0%的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 6 0 0 0 0 6 2026 0 0 7 3 1 0 0 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 2 0 0 0 0 0 2025/8 0 0 1 0 0 0 0 3 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 1 0 0 0 0 1 2025/12 0 1 2 0 0 0 0 0 2026/1 0 0 2 2 0 0 0 2 2026/2 0 0 5 1 1 0 0 4 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPipishellB07SRV3SN8 (4.7/5 (42590 Reviews))Pipishell Bamboo Expandable Silverware Drawer Organizer, Adjustable Kitchen Utensil Tray for Forks, Spoons and Knives, Wood Storage Cutlery Holder for Bedroom and Living Room
This listing is deemed profitablePrice (USD)$29.12Released TypeOld Release (2019-06-10)Brand is an old entry in this marketSize and Weight44.6 x 33.8 x 5.6 cm, 454.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
原木竹色，偏自然家居风, 可伸缩抽屉结构，6-8格，宽度可从13英寸扩展到19.6英寸Key Buying Motive
兼顾餐具与文具/首饰/工具收纳，适用场景更广Target Customers
需要一款可随抽屉尺寸调整、且想统一收纳厨房与家居小物的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$262,080.009000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.72% / 14.55%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-15.79% / -8.96%Peak / Non PeakSales & BSR Performance
Purawood Bamboo Drawer Organizer - Expandable Silverware Organizer & Utensil Drawer Organizer, Cutlery Tray with Dividers, 7-9 Slots- Kitchen Organizer for Utensils & Flatware (Natural)
This listing is deemed profitablePrice (USD)$37.94Released TypeOld Release (2023-09-20)Brand is an old entry in this marketSize and Weight44.4 x 34.2 x 5.7 cm, 1724.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
天然竹原色，偏自然家居风, 可伸缩7-9格抽屉结构，适配较大抽屉并提升收纳容量Key Buying Motive
相较常规7格款，支持扩展到9格，且更适合大尺寸抽屉与长柄餐具收纳Target Customers
适合抽屉空间较大、希望把餐具和厨房工具一次性分区收纳的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$113,820.003000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.55% / 19.89%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.57% / -2.23%Peak / Non PeakSales & BSR Performance
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