
这个市场不值得进入:新品牌看起来有少数能跑通,但整体已经明显拥挤,且利润和胜率都在走弱,小商家尤其不适合硬进。对大品牌来说,靠预算和品牌力还能做,但也只能在差异化和重投放下勉强切入,不是轻松赛道。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不值得进入:表面上有少数成功样本,但整体已经接近价格战区,且新品牌只有约33.33%能跑通,失败面更大。 你的预算500,000 CNY足够覆盖单个新品的前期启动,但不足以把你带进一个需要长期品牌投入、创新和持续投放才能活下来的战场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:已经进入价格战区,且对新品牌/小商家都不友好。 现有数据里,新品牌成功率只有42.86%,但失败率也同样高达42.86%;更关键的是,新品牌新发布里真正能跑出来的只有少数,且很多“成功”依赖低价、功能微创新和强营销,不是稳定可复制的好赛道。
这个市场不值得进入:新品利润不够高、竞争已经在加速,而且新品牌的成功更多是靠老品牌背书或重投放,不是普通小商家能稳定复制。 现在看到的不是健康增长,而是一个低门槛、低差异、利润被压得很薄的市场;对大品牌来说还能靠预算硬打,对小商家来说则是高风险。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B089W594LC | oneisall | 2020-06-26 | Yes | C$30.49 | 700pcs | C$21343.0 | 28.49% | C$6080.63 |
![]() | B0B18CS71P | Tileon | 2022-05-13 | Yes | C$30.23 | 600pcs | C$18138.0 | 28.33% | C$5138.5 |
![]() | B0B189KTDZ | Tileon | 2022-05-13 | Yes | C$29.99 | 600pcs | C$17994.0 | 28.14% | C$5063.52 |
![]() | B0B18D8KQ9 | Tileon | 2022-05-13 | Yes | C$29.99 | 600pcs | C$17994.0 | 28.12% | C$5059.92 |
![]() | B0B18F5J4Q | Tileon | 2022-05-13 | Yes | C$29.99 | 400pcs | C$11996.0 | 28.15% | C$3376.88 |
![]() | B0BJ6YJXG2 | oneisall | 2022-12-10 | Yes | C$26.59 | 500pcs | C$13295.0 | 25.19% | C$3349.02 |
![]() | B0CHM8828W | oneisall | 2023-09-08 | Yes | C$34.46 | 300pcs | C$10338.0 | 29.32% | C$3031.11 |
![]() | B0DFM6F221 | Mcbazel | 2024-08-29 | Yes | C$17.28 | 800pcs | C$13824.0 | 12.77% | C$1765.33 |
![]() | B0DZNJ965V | oneisall | 2025-03-07 | Yes | C$33.99 | 100pcs | C$3399.0 | 25.17% | C$855.53 |
![]() | B0BJ72CYB2 | oneisall | 2022-12-10 | Yes | C$30.85 | 100pcs | C$3085.0 | 27.71% | C$854.86 |
![]() | B0FJ2835FW | YABIFE | 2025-07-18 | Yes | C$28.99 | 100pcs | C$2899.0 | 23.36% | C$677.21 |
![]() | B0GBWFDSJG | oneisall | 2025-12-22 | Yes | C$25.99 | 100pcs | C$2599.0 | 25.8% | C$670.55 |
![]() | B0CG5FTXBR | Bautrium | 2024-01-05 | Yes | C$36.54 | 50pcs | C$1827.0 | 31.66% | C$578.43 |
![]() | B09XY438FR | Wahl | 2022-04-14 | Yes | C$43.63 | 50pcs | C$2181.5 | 26.35% | C$574.83 |
![]() | B0GRVG7KDQ | ACE2ACE | 2026-03-09 | Yes | C$29.42 | 100pcs | C$2942.0 | 17.12% | C$503.68 |
![]() | B0BWDYW9XL | Cussity | 2023-10-24 | Yes | C$29.99 | 50pcs | C$1499.5 | 28.24% | C$423.46 |
![]() | B09VSWZTNH | Favrison | 2022-03-17 | Yes | C$29.99 | 50pcs | C$1499.5 | 28.1% | C$421.36 |
![]() | B0CNK48G7L | Casfuy | 2024-02-02 | Yes | C$38.61 | 30pcs | C$1158.3 | 33.41% | C$386.99 |
![]() | B0CQVFW6T2 | FURBONA | 2024-02-14 | Yes | C$25.66 | 50pcs | C$1283.0 | 26.83% | C$344.23 |
![]() | B0DY7X5WFJ | PAPMINI | 2025-02-24 | Yes | C$21.83 | 75pcs | C$1637.25 | 19.59% | C$320.74 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GBWFDSJG | oneisall | 2025-12-22 | Yes | C$25.99 | 100pcs | C$2599.0 | 25.8% | C$670.55 |
![]() | B0GRVG7KDQ | ACE2ACE | 2026-03-09 | Yes | C$29.42 | 100pcs | C$2942.0 | 17.12% | C$503.68 |
![]() | B0G2BLCF95 | JIUWIIL | 2025-12-01 | Yes | C$26.39 | 50pcs | C$1319.5 | 23.3% | C$307.45 |
![]() | B0GYC4433K | Petsaunter | 2026-06-03 | Yes | C$22.31 | 75pcs | C$1673.25 | 14.79% | C$247.48 |
这个市场不适合进入,已经明显进入价格战/高竞争状态。 近期开新产品的成功率只有33.33%,但失败率更高,达到63.64%;更关键的是,已确认的盈利产品里,超过一半来自老品牌 oneisall,而新品牌真正的成功只集中在 ACE2ACE、JIUWIIL、Petsaunter 这类少数样本,说明门槛高、靠差异化和预算硬扛。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进,已经进入明显的价格战/拥挤期。 近期开新并不多,但新品牌的胜率只有33.33%,同时市场整体可识别的盈利产品只有35.21%,说明大多数新品要么赚不到钱,要么只能靠更强的品牌力和更高预算硬推。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 4 |
| 2026 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |