
这个市场不该进,已经是明显的价格战重灾区,而且新品牌几乎没有任何健康成功样本。 现在看到的新品牌 7 个、老品牌 14 个,新上架产品 39 个里,盈利产品是 0,整体新上架盈利率 0.00%;时间上也在恶化,2025 年后期到 2026 年几乎全是亏损或未形成有效盈利,说明不是“选对款就能赚”,而是整个盘子都在压利润。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经是价格战重灾区,而且明显不适合小商家。 用户预算 50万CNY 只能覆盖单个ASIN前期上架、首批货、运费和基础投放,但市场里已看到大量新品零利润/负利润,整体可盈利产品比例为 0%,新品可盈利比例也是 0%,说明不是“选对款就能赚”,而是整个盘子都在压利润。
证据很直接:COMESOON 这类老品牌还在吃量,但代表品 B0CNXHXSW7 仍只有 4.09% 利润率、B0C1V9LNG1 只是规模大(月销约 400、月收入约 147.76万CNY)却不赚钱;Jovrun 的 B0FS1W27R7 利润率 -5.04%,B0FS66WHZX 仅 7.46%;Lesguyor 的 B0FM2WQMCG 是 -11.33%,B0FLPQ43XP 更差到 -25.76%;SAEHAEYEE 的新款 B0G9N1121V 也只有 2.04%。这些都低于你要求的 15%“可接受”门槛,且没有任何清晰的盈利新进入成功案例。 这意味着新卖家若想活下来,很可能要靠更激进的投放、低价冲量甚至你定义的“predatory competitors”打法,而不是健康利润模型。按市场节奏看,新品牌与老品牌的新发布都几乎全军覆没,市场不是成长型,而是被老玩家和新玩家一起卷成了低利润区。
结论:别进。 对大品牌来说只是“有资源也能勉强打”,应盯 COMESOON / Petace / Super Design 这类老品牌和 B0C1V9LNG1 / B0CR3YFPPL / B0CNXHXSW7 这种高销量但低利润样本;对小商家来说没有真正可信的低评论成功样本,Jovrun、Lesguyor、SAEHAEYEE 这些新品牌样本都在亏或接近亏,不能当成功标杆。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不值得进入,已经是严重价格战区,而且对新品牌几乎没有正向样本。 现有数据里,整体可盈利产品比例为0%,新上架产品盈利率也为0%,2025到2026年新品牌持续涌入但全是亏损样本,说明市场不是机会,而是被挤压到靠降价和重营销硬撑的状态。
证据也很直接:新品牌里没有一个成功案例能作为小商家正向标杆。 Jovrun 虽然是新品牌里收入最强的样本,单个ASIN B0FS1W27R7 月销100件、月营收C$3,086,但利润率仍是-5.0%,而且它的早期投入达到C$18,516,其中广告就占C$4,112.4;Lesguyor 的 B0FM2WQMCG 只有22条评论却已经是-11.33%,B0FLPQ43XP 只有19条评论但跌到-25.76%,这类“看起来有销量”的新品牌实际上都在烧钱换排名。老品牌也没有给出可复制的盈利路径:COMESOON 的 B0CNXHLN6T 有7,305条评论、月销400件、月营收C$1,167,200,但利润率只有4.09%;B0CNXHXSW7 也是2853条评论、月销400件,却只有-1.56%。这说明这里不是“做得好就赚钱”,而是“做得大也未必赚钱”。
你可以复制的不是卖点,而是避坑逻辑:轻量、可调高度、折叠、慢食这些功能都已高度同质化,普通外观已经没有溢价空间。 真正应该模仿的是 COMESOON 的大流量结构和 Jovrun 的重投放打法,但这对中小卖家等同于高预算硬碰硬;对小商家来说,必须回避大碗型、重货、低客单、功能堆叠这类结构,因为运费和FBA已经把利润吃光了。短结论:不要进入;大品牌也不值得进,小品牌更不可能靠常规打法赢。
这不是适合进入的市场:新产品几乎没有盈利空间,整体已经进入低利润、强竞争的价格战区。 现有数据里,已识别利润率产品中,亏损或低于10%的占绝大多数;新产品里,0%以下和0%到10%之间合计几乎把可见样本吃满,10%到20%一档为空,说明不是“还能挑机会”,而是“大家都在拼低价和投放”。
证据非常明确:新品牌没有跑通,老品牌新上也没有跑通。 新品牌新发布产品的盈利率是0%,老品牌新发布产品的盈利率也是0%;新品牌新发布产品的非盈利率达到100%,老品牌新发布产品的非盈利率达到95.24%。新品牌样本里,Lesguyor 的 B0FM2WQMCG、Jovrun 的 B0FS1W27R7、SAEHAEYEE 的 B0G9N1121V 都没形成有效盈利;老品牌里,Amazon Basics 的 B0DPWF2SJZ 亏损最重,月亏约 C$534.5,Marchul 的 B0CH7ZZ3SD 月亏约 C$492.89,COMESOON 的 B0C1V9LNG1 虽然月销 400 但仍亏约 C$769.82。更关键的是,所谓“成功产品”也不是真正可复制的小商家案例:B0C1V9LNG1、B0FPFXFW1F、B0BX2316FS、B0CLTRK1NX、B0CR3YFPPL 这些样本都指向同一个问题——外观和功能高度同质化,没有调高度、慢食、防溅、便携这些基础堆叠之外的真正差异化;而高销量产品的月销量 400、200 这类水平也更像强投放结果,不是低成本自然起量。
结论很直接:不要进入。 你的单个 ASIN 预算是 C$500,000,表面上不低,但这个市场的核心问题不是“钱不够”,而是“投入后仍然难转正”;而且产品要想打穿,往往要靠更强品牌、持续投放、甚至研发/认证/包装升级,已经超出普通小商家的可复制路径。大品牌如果硬进,也只能靠更重的预算和品牌势能;小商家则没有真正的健康成功样本可抄,除非愿意走高风险的激进营销打法。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0C1V9LNG1 | COMESOON | 2023-04-13 | No | C$36.94 | 400pcs | C$14776.0 | -5.21% | C$-769.82 |
![]() | B0DPWF2SJZ | Amazon Basics | 2026-04-12 | No | C$28.08 | 50pcs | C$1404.0 | -38.07% | C$-534.5 |
![]() | B0CH7ZZ3SD | Marchul | 2023-09-04 | No | C$28.59 | 100pcs | C$2859.0 | -17.24% | C$-492.89 |
![]() | B0FB2TWY46 | Marchul | 2025-06-13 | No | C$29.42 | 100pcs | C$2942.0 | -13.01% | C$-382.75 |
![]() | B0CNXHXSW7 | COMESOON | 2023-12-04 | No | C$29.16 | 400pcs | C$11664.0 | -1.56% | C$-181.95 |
![]() | B0GK6N5XRZ | Ricoreich | 2026-01-28 | No | C$31.99 | 50pcs | C$1599.5 | -9.99% | C$-159.79 |
![]() | B0FM2FDS72 | Lesguyor | 2025-08-12 | No | C$30.11 | 50pcs | C$1505.5 | -10.34% | C$-155.66 |
![]() | B0FS1W27R7 | Jovrun | 2025-10-22 | No | C$30.86 | 100pcs | C$3086.0 | -5.04% | C$-155.53 |
![]() | B0CLTRK1NX | Petace | 2023-12-20 | No | C$30.15 | 50pcs | C$1507.5 | -6.99% | C$-105.37 |
![]() | B0FLPQ43XP | Lesguyor | 2025-08-08 | No | C$32.64 | 10pcs | C$326.4 | -25.76% | C$-84.08 |
![]() | B0GC4P2Z7W | Ceecysaa | 2018-10-17 | No | C$32.14 | 50pcs | C$1607.0 | -4.66% | C$-74.88 |
![]() | B0FLPSQPJ1 | Lesguyor | 2025-08-08 | No | C$33.59 | 50pcs | C$1679.5 | -4.25% | C$-71.37 |
![]() | B0FPFXFW1F | XiaZ | 2025-09-02 | No | C$30.01 | 150pcs | C$4501.5 | -1.21% | C$-54.46 |
![]() | B0FVRJDVB5 | XiaZ | 2025-10-11 | No | C$28.92 | 100pcs | C$2892.0 | -1.38% | C$-39.9 |
![]() | B0FLJBTQMN | Lesguyor | 2025-08-08 | No | C$32.86 | 10pcs | C$328.6 | -6.56% | C$-21.55 |
![]() | B0CFFKYB3P | Petace | 2023-09-27 | No | C$33.52 | 50pcs | C$1676.0 | -1.1% | C$-18.43 |
![]() | B0FPG15TL4 | XiaZ | 2025-09-02 | No | C$29.85 | 150pcs | C$4477.5 | -0.23% | C$-10.29 |
![]() | B0D2DG9CCP | XiaZ | 2024-04-22 | No | C$29.06 | 200pcs | C$5812.0 | -0.11% | C$-6.39 |
![]() | B0DXK1W32T | PTOBER | 2025-02-18 | No | C$29.96 | 10pcs | C$299.6 | 2.05% | C$6.15 |
![]() | B0D8XL7WXY | XiaZ | 2024-07-06 | No | C$29.53 | 150pcs | C$4429.5 | 0.64% | C$28.35 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0DPWF2SJZ | Amazon Basics | 2026-04-12 | No | C$28.08 | 50pcs | C$1404.0 | -38.07% | C$-534.5 |
![]() | B0GK6N5XRZ | Ricoreich | 2026-01-28 | No | C$31.99 | 50pcs | C$1599.5 | -9.99% | C$-159.79 |
![]() | B0FM2FDS72 | Lesguyor | 2025-08-12 | No | C$30.11 | 50pcs | C$1505.5 | -10.34% | C$-155.66 |
![]() | B0FS1W27R7 | Jovrun | 2025-10-22 | No | C$30.86 | 100pcs | C$3086.0 | -5.04% | C$-155.53 |
![]() | B0FLPQ43XP | Lesguyor | 2025-08-08 | No | C$32.64 | 10pcs | C$326.4 | -25.76% | C$-84.08 |
![]() | B0FLPSQPJ1 | Lesguyor | 2025-08-08 | No | C$33.59 | 50pcs | C$1679.5 | -4.25% | C$-71.37 |
![]() | B0FPFXFW1F | XiaZ | 2025-09-02 | No | C$30.01 | 150pcs | C$4501.5 | -1.21% | C$-54.46 |
![]() | B0FVRJDVB5 | XiaZ | 2025-10-11 | No | C$28.92 | 100pcs | C$2892.0 | -1.38% | C$-39.9 |
![]() | B0FLJBTQMN | Lesguyor | 2025-08-08 | No | C$32.86 | 10pcs | C$328.6 | -6.56% | C$-21.55 |
![]() | B0FPG15TL4 | XiaZ | 2025-09-02 | No | C$29.85 | 150pcs | C$4477.5 | -0.23% | C$-10.29 |
![]() | B0FS67SQZC | Jovrun | 2025-11-17 | No | C$42.3 | 100pcs | C$4230.0 | 6.69% | C$282.99 |
![]() | B0FS5PW6XY | Jovrun | 2025-11-17 | No | C$41.36 | 100pcs | C$4136.0 | 7.18% | C$296.97 |
![]() | B0FS66WHZX | Jovrun | 2025-11-17 | No | C$41.34 | 100pcs | C$4134.0 | 7.46% | C$308.4 |
![]() | B0FM2WQMCG | Lesguyor | 2025-08-12 | No | C$29.8 | -pcs | C$- | -11.33% | C$- |
![]() | B0FRN511VK | PTOBER | 2025-09-19 | No | C$35.99 | -pcs | C$- | 12.63% | C$- |
![]() | B0GJS7K8YR | Marchul | 2026-01-26 | No | C$29.89 | -pcs | C$- | -3.96% | C$- |
![]() | B0FRN41KJC | PTOBER | 2025-09-19 | No | C$35.05 | -pcs | C$- | 11.35% | C$- |
![]() | B0FRMZ5GKH | PTOBER | 2025-09-19 | No | C$35.17 | -pcs | C$- | 13.08% | C$- |
![]() | B0G9N1121V | SAEHAEYEE | 2025-12-20 | No | C$28.36 | -pcs | C$- | 2.04% | C$- |
![]() | B0FPFXVZ7P | XiaZ | 2025-09-02 | No | C$29.87 | -pcs | C$- | -0.15% | C$- |
这个市场不值得进入,已经进入价格战区且明显过度拥挤。 新品总体盈利率为0.00%,新品牌新品盈利率也是0.00%,而且新品牌里没有任何一个是真正能证明“低成本、合法、可复制”的成功案例;相反,像 Lesguyor 这类新品牌直接拿了6个非盈利新品,Jovrun 5个,失败集中度很高,说明新人几乎都在烧钱试错。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显进入高风险价格战区。 新品牌新上架的成功率是0%,近一年新品牌新产品全军覆没;同时最近一批新品几乎都在亏,说明竞争不是“还能不能做”,而是“谁先烧钱谁先死”。
证据很直接:市场没有任何新品牌成功样本。 新品牌新发布产品盈利率0%,非盈利率100%;你这边抓到的18个新品牌新品里,0个盈利,18个亏损。时间上也在恶化:2025年8月还有少量接近盈亏平衡的产品,但到了2025年11月到2026年2月,几乎清一色是亏损或无利润可证,说明越晚进来越难。新品总盈利率也是0%,市场整体利润率低于10%的产品占主流,典型的价格战环境。样本里还能看到大量品牌密集进入:LEAWALK、SAEHAEYEE、MECHEER、Amazon Basics、Ricoreich、Jovrun、Lesguyor 等都在近期出现,但没有带来可复制的成功,反而留下了一串失败ASIN。比如 LEAWALK 两个ASIN 全部亏损,投入后没有回本;Ceecysaa 的老品 B0GC4P2Z7W 虽然月销50、月收入约 C$1607,但利润率仍是 -4.7%,证明单纯有销量也不等于赚钱。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 3 | 1 | 0 | 0 | 0 | 0 | 25 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 8 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 |
| 2025/10 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 5 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |