- Benchmark ASINB0GQ6MFCRC
- MarketplaceUS
- Category ID3744101
- Analyzed Products
- Keyworddish drying rack
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-18
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个类目不值得进入：新品牌成功率 0%，新上架 2 个样本全部亏损，已经是明显的低利润竞争区。 你现在看到的不是可复制的增长机会，而是一个新进入者连基本盈利线都没站稳的市场；对大品牌和小商家都不友好，直接判定为不适合入场。
证据很硬：JODLY 是唯一的新品牌，2 个新上架产品 0 个盈利，成功率 0%；其中 B0GQ6MFCRC 售价 29.65 美元，月销约 50 件、月营收约 1482.50 美元，但利润率仍是 -8.1%，早期投入约 4447.50 美元，广告就烧了约 1159.02 美元。 另一个 B0GQ8V11P9 也同样亏损。两款产品的失败原因一致：缺乏独特性、同类竞争极强，外观和功能都很常规，属于“卖得动但赚不到钱”的典型；按你的规则，市场里 10% 以下就是价格战区，而这里连 10% 的门槛都没碰到，更没有看到 15% 以上的可接受样本。
- 大品牌入口：现在没有任何健康的利润标杆可抄，若硬进需要准备至少接近已知样本的前期资金外，还要额外承担品牌、研发和长期投放成本；但这类成本投入后仍未证明能转正，风险偏高，不建议。
- 小商家入口：没有真正的“小商家成功案例”，只有失败样本；而且没有出现需要靠高压营销才勉强活下来的可复制路径，说明不是“小投入也能试”的市场。
- 趋势判断：2026 年 2 月集中出现的 2 个新上架全部失败，说明最近不是在打开空间，而是在继续加剧同质化竞争。\n 结论很明确：不要进入。 如果一定要学，只能把 JODLY 的 B0GQ6MFCRC 和 B0GQ8V11P9 当作反面教材，而不是切入模板。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场是低价混战且已接近/属于过度拥挤。 你的50万人民币预算只能覆盖少数单品的前期上架和投放，但从数据看，进入后大概率会先碰到亏损和低动销，而不是稳定盈利。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 可叠放的餐具收纳分隔盒/抽屉分隔条：比完整置物架更便宜，安装更简单，适合只想快速整理抽屉的人。
- 可重复使用的可裁剪防滑抽屉垫：成本更低、几乎零安装，能先解决餐具滑动和噪音问题，不一定需要买专门沥水/收纳架。
- 台面挂墙式免打孔小型餐具挂篮或网篮：如果柜内空间不足，这类方案更容易放置和搬移，适合租房或临时使用场景。
- 多功能塑料/金属沥水垫搭配简易收纳杯：比完整餐具架更轻便，价格通常更低，适合想先做基础晾干与归类的人。
- 一次性或可冲洗的简易餐具整理盒：适合短期周转、租房搬家或不想投入太多预算的用户，获取门槛低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品牌几乎没有盈利样本，且已出现明显价格战迹象。 你现在看到的不是可复制的增长机会，而是一个新品牌进场就直接亏损的市场；对大品牌和小商家都不友好，不建议推进。
证据非常直接：市场可比样本里盈利率是0%，新上架产品盈利率也是0%；JODLY 作为新进入品牌，2个上新ASIN全部亏损，品牌成功率0%，其中 B0GQ6MFCRC 月销50件、月营收约1482.50美元，但利润率仍是-8.1%，早期投入约4447.50美元（广告约1159.02美元），说明“有销量≠能赚钱”。 另一个 ASIN B0GQ8V11P9 也同样亏损；产品模式都很常规，都是竹制抽屉收纳、可伸缩、带防滑底/螺丝连接，失败原因一致是“缺乏差异化 + 同类竞争过强”。市场趋势上，2026年2月集中出现2个新上架且全部失败，说明最近进入并没有打开新空间，反而是在堆砌同质化产品。
小商家这边没有真正可抄的成功案例；所谓可做的只有一个“反面教材”：B0GQ6MFCRC 这种看起来卖得动、但利润为负的常规款。 你若硬要做，大品牌需要能承受更高的前期投放和长期品牌成本，小商家则必须避免这种“功能平庸、价格不高、体积偏大、利润被运费和FBA吃掉”的款式；按你500000元预算，资金不是最大问题，最大问题是这个类目本身不出利润。结论：不要进入。
New products with Highest revenueLeast investment in new productsMost investment in new productsJODLY
Recent Monthly Revenue (USD):-(-)B0GQ8V11P9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,482.50(50pcs/month)B0GQ6MFCRC (4.4/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GQ6MFCRC (4.4/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GQ8V11P9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经是低利润、低差异化的高风险市场。 目前看到的两个新产品都来自新品牌 JODLY，而且都没有跑出盈利，说明新进入者连最基础的生存线都没站稳；对小商家和大品牌来说，这都不是一个健康的切入点。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GQ6MFCRCJODLY2026-02-26No$29.6550pcs$1482.5-8.1%$-120.08B0GQ8V11P9JODLY2026-02-26No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GQ6MFCRCJODLY2026-02-26No$29.6550pcs$1482.5-8.1%$-120.08B0GQ8V11P9JODLY2026-02-26No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经是明显的价格战/低差异化市场。 目前样本里新品牌只有 JODLY，2个新上架产品全部亏损，品牌成功率 0%，新上架产品盈利率 0%；核心 ASIN B0GQ6MFCRC 只有 11 条评价、月销约 50、月收入 1482.5 美元，但利润率仍是 -8.1%，早期投入已到 4447.5 美元，其中广告就占 1159.02 美元，说明要把这类同质化产品做成正利润，光靠正常铺货不够，还得额外烧钱。产品失败原因也很直接：缺乏独特性、同类竞争极强，而且两个样本都属于常规竹制抽屉收纳结构，没有明显差异化。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JODLY#Success Rate by Entry Time
Listing这个市场不适合进入：已经进入低利润、强竞争的危险区，而且新品牌几乎没有成功样本。 现有数据里，近期香港/近期只看到 1 个新品牌 JODLY 入场，2 个新上架产品全部失败，成功率 0%，这不是可复制的机会，而是典型的价格战信号。
证据很直接：JODLY 这 2 个新产品都不赚钱，B0GQ6MFCRC 价格 29.65 美元，单件毛利率 -8.1%，月销仅 50 件、月收入 1482.50 美元；B0GQ8V11P9 甚至连可验证销量都没有。 这两款都属于常规竹制抽屉收纳，差异化弱，工具也明确指出失败原因是“缺乏独特性”“市场太小或竞争极端激烈”。同时，利润分布里已知利润率样本只有 1 个落在 -10% 到 0%，没有任何 10% 以上的稳定盈利样本；按你的规则，10% 以下就是价格战区，15% 以上才算能接受，而这里根本没看到。
对两类卖家都不成立。 对大品牌来说，至少要准备 500000 CNY 级别预算去硬扛，但当前没有任何已验证的高利润标杆可抄，且该品类还存在大件/高履约成本压力；对小商家来说，市场里没有“真小商家”的成功案例，只有 0% 盈利率的新品牌，根本不应进场。关键结论：不要做，这个类目现在是高风险且不具备进入价值；如果一定要看，能跟的只有 JODLY 的失败样本 B0GQ6MFCRC 和 B0GQ8V11P9，但它们只能证明这条路很难走，不是成功模板。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases