- Benchmark ASINB0GK1423VH
- MarketplaceUS
- Category ID510136
- Analyzed Products
- Keyworddrawer organizer, kitchen organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入明显的价格竞争区，小商家不适合，大品牌也只有在愿意重投放、重品牌、重差异化时才可能勉强切入。 现在不是蓝海：新产品里只有33.33%能跑出盈利，且最近出现的新品里，低利润和亏损占多数，最容易赚钱的不是通用款，而是做了结构和使用场景差异化的款。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不适合现在进入：不是超饱和，但已经明显进入价格竞争区，且新品牌成功率只有50%，样本里新品牌一半成功、一半失败，说明门槛不低；你的50万CNY预算可以做得起一个单品入场，但只能覆盖前期上架、供货、物流和基础推广，够“试水”，不够支撑长期品牌战。
证据很直接：市场新产品的推荐启动预算中位数是68419.87 USD，折合远高于你的500000 CNY预算；样本里最强的新品牌SANKEU，成功款B0GK1423VH售价29.99 USD，前期利润率16.86%，月销300、月收入899700，58条评价，属于可以抄作业的“真实新品牌成功案例”，但它同时还有失败款B0GK129NMD，说明新品牌不是随便进就能活。老品牌ROYAL CRAFT WOOD的4个产品全部盈利，单个成熟款B07TVDFVV9月销7000、月收入27384000，利润率22.42%，但对应的总预算已到574980.0，另一款B07WQY8SNV预算152661.25，说明大品牌要靠更重的资金和更强的品牌力。更关键的是，市场里大量共性产品像B0F2TDZRJC、B0G3TVDZZK这类“通用抽屉托盘”已经很卷，B0F2TDZRJC月销1000但不盈利，B0G3TVDZZK虽月销400也不盈利；真正能赚钱的都是做出差异化的款，比如可伸缩、带护栏、材质和使用场景更明确的产品。
对你最关键的判断是：小商家可以做，但只能走差异化新款路线，不能做公版低价硬拼；大品牌能进，但要按老品牌打法重投放、重品牌、重产品开发。 你的预算足够跟的标杆是SANKEU的B0GK1423VH；大预算标杆是ROYAL CRAFT WOOD的B07TVDFVV9、B08S55MJMQ、B07WQY8SNV。小商家可参考的真实成功样本只有SANKEU这一个新品牌盈利款，而且它利润率刚过16.86%，不是轻松赚钱，是“勉强合格”。结论很明确：可以做单品试入，但不建议把它当成低风险市场；如果你没有明显差异化和足够推广预算，别进。
Early sourcing + logistics + marketing budget (USD)$68,419.87 - $68,419.87Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 抽屉内分区收纳托盘/可裁剪分隔条：比专用抽屉收纳盒更便宜，适合按尺寸临时分隔餐具、调料小包装、工具等，安装几乎零门槛。
- 可调节弹簧式抽屉隔板：不需要整套收纳盒，直接把一个抽屉分成多个区域，成本通常更低，也更适合租房或经常调整布局的用户。
- 防滑垫 + 现有容器组合：用防滑抽屉垫固定现有餐具盒、调料瓶或小篮子，几乎不增加预算，且更容易替换和清洁。
- 台面/橱柜阶梯垫高架（简易层架）：如果原本目的是看清标签和拿取方便，简易两层/三层垫高架往往比专用收纳器更便宜，且不占抽屉内部空间。
- 磁吸式刀架/挂钩收纳：对刀具、小工具、剪刀等，磁吸或挂式方案通常比抽屉收纳更省空间，取放更快，尤其适合小厨房。
- 一次性或轻量级网篮/塑料分隔盒：用于调料包、茶包、保鲜袋、开封小零食等零散物品时，便宜、可替换、无需复杂安装。
- 现有包装/原装盒二次利用：把原本的塑料盒、食品包装盒或鞋盒改造成抽屉分隔容器，几乎零成本，适合短期整理或预算极低场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已出现明显两极分化，旧品牌靠高投入稳住高利润，但新品牌里只有少数单品跑出来，且同类新品已经有失败样本。 你现在看到的不是稳定蓝海，而是需要持续砸钱、拼运营和拼流量的高竞争市场；对小商家尤其不友好。
Most investment in new productsNew products with Highest revenueLeast investment in new productsSANKEU
Recent Monthly Revenue (USD):$8,997.00(300pcs/month)B0GK1423VH (4.8/5 (58 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsROYAL CRAFT WOOD
Recent Monthly Revenue (USD):$273,840.00(7000pcs/month)B07TVDFVV9 (4.6/5 (36097 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$27,972.00(700pcs/month)B08S55MJMQ (4.6/5 (36094 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$26,495.00(700pcs/month)B07WQY8SNV (4.6/5 (36094 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 三层可伸缩香料架，功能形态更醒目
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- 黑色金属+护栏设计，视觉更有现代感
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- 更适合深柜/台面高密度香料收纳，购买动机明确
B0GK1423VH (4.8/5 (58 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 竹木质感更强，和常见塑料收纳明显不同
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- 抽屉可伸缩分格，展示出高端家居风格
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- 适合厨房与家居多场景，图片更容易吸引点击
B0CGH16PZF (4.7/5 (42582 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：已经接近价格战区，而且新品牌的真实成功很少。 目前可见的新产品里，只有1个盈利、2个亏损，按新发布产品计算成功率只有33.33%；而已识别利润分布里，低于20%利润的产品占到了60%左右，说明进场后很容易被压到很薄的利润。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07TVDFVV9ROYAL CRAFT WOOD2024-01-01Yes$39.127000pcs$273840.022.42%$61394.93B08S55MJMQROYAL CRAFT WOOD2020-12-06Yes$39.96700pcs$27972.024.23%$6777.62B07WQY8SNVROYAL CRAFT WOOD2024-01-01Yes$37.85700pcs$26495.022.0%$5828.9
B085W5PHNZROYAL CRAFT WOOD2019-07-02Yes$44.97300pcs$13491.026.22%$3537.35B0GK1423VHSANKEU2026-03-26Yes$29.99300pcs$8997.016.86%$1516.9B0CGH16PZFPipishell2023-08-24Yes$30.01100pcs$3001.018.69%$560.89Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GK1423VHSANKEU2026-03-26Yes$29.99300pcs$8997.016.86%$1516.9#New Product Success Rates
Listing这个市场不值得进入：它已经进入同质化高压区，老品牌和新品牌都在打低差异化的价格战。 数据里新品牌并没有打开局面，真正能站住脚的还是老品牌；对小 бизнес 来说，合法成功案例几乎没有，继续投入的风险很高。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SANKEUNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LifewitSANKEU#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经接近/进入价格战区，新品牌成功率低，且现有成功样本太少，无法支持你把它当成可复制机会。 目前只看到3个相关新品，只有1个盈利、2个不盈利，整体新品成功率33.33%；新品牌样本里也是50%成功、50%失败，但这只是极小样本，不能掩盖风险。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 1 1 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 1 0 0 0 0 0 2026/3 0 0 0 1 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesROYAL CRAFT WOODB07TVDFVV9 (4.6/5 (36097 Reviews))ROYAL CRAFT WOOD Luxury Bamboo Kitchen Drawer Organizer - Silverware Organizer, Utensil Holder & Cutlery Tray Drawer Dividers for Flatware (9 Slot, Natural)
This listing is deemed profitablePrice (USD)$39.12Released TypeOld Release (2024-01-01)Brand is an old entry in this marketSize and Weight44.1 x 34.5 x 5.7 cm, 1700.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
自然竹色，偏高端家居风格, 可扩展抽屉分隔结构，深槽设计，9格大容量Key Buying Motive
可伸缩适配不同厨房抽屉，且深隔层更适合银餐具和大号厨具同时收纳Target Customers
注重厨房台面/抽屉统一收纳、偏好竹木质感与家居美观的中高端家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$273,840.007000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.23% / 22.42%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.92% / 1.26%Peak / Non PeakSales & BSR Performance
ROYAL CRAFT WOODB07WQY8SNV (4.6/5 (36094 Reviews))ROYAL CRAFT WOOD Luxury Bamboo Kitchen Drawer Organizer - Silverware Organizer - Utensil Holder and Cutlery Tray with Grooved Drawer Dividers for Flatware and Kitchen Utensils (5 Slot, Natural)
This listing is deemed profitablePrice (USD)$37.85Released TypeOld Release (2024-01-01)Brand is an old entry in this marketSize and Weight44.5 x 34.3 x 6.1 cm, 1411.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
自然竹木色，比常见白色/黑色塑料款更偏家居质感, 可伸缩、加深槽位，且支持3格到5格调整，属于更强的抽屉/工具适配方案Key Buying Motive
可扩展到更大抽屉尺寸，并支持3格到5格的可调分区，适合同时收纳餐具与大号厨具Target Customers
面向重视厨房质感、需要同时收纳餐具和长柄厨具的家居用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$26,495.00700 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.35% / 22.00%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-3.61% / 2.04%Peak / Non PeakSales & BSR Performance
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