- Benchmark ASINB0FNC734Y9
- MarketplaceUS
- Category ID13880451
- Analyzed Products
- Keywordunder sink organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-19
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，已经是低利润、强竞争的失败市场。 目前只有1个新品牌 CheerNest，1个新上架产品 B0FNC734Y9，新品牌成功率是0%，整体可盈利产品比例也是0%，而且唯一样本利润率只有5.8%，低于15%的可接受线，说明这里不是“可以试试”的市场，而是已经进入价格战和低毛利区。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入。 目前已看到新品牌首发产品盈利率为0%，市场整体可盈利产品比例也是0%，而且样本里唯一清晰案例 CheerNest 的新品 ASIN B0FNC734Y9 只有5.8%利润率，远低于15%这个可接受线，说明这里已经是明显的价格战/低利润区，不是能轻松赚钱的市场。
从资金看，你的50万人民币预算对单个 ASIN 的前期铺货、头程、FBA和广告“勉强可能启动”，但不足以支撑长期品牌化竞争，尤其这个类目还有明显的重货属性：B0FNC734Y9 售价49.99美元，首程运费11.28美元，FBA 9.4美元，仓储1.99美元，采购4.42美元，利润被物流和平台费用吃掉大半。它月销50件、月流水约24,995美元，但利润率仍只有5.8%，说明不是“卖不动”，而是“卖得越多越薄”。CheerNest 作为新入场品牌，当前样本下0%盈利、0%新产品盈利，不能作为小品牌成功模板；它更像是一个需要持续投放和高风险试错的反面案例。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 利用现有橱柜下方的抽屉式收纳盘/伸缩托盘替代独立底柜收纳架：安装成本通常更低，取放更顺手，也不占台面空间。
- 用带防尘罩的桌面层架或小型置物架替代：如果只是想做分层收纳，这类产品更便宜、款式更多，且无需木质大件产品的维护。
- 采用模块化收纳盒+标签系统替代：把不同类别物品分箱管理，价格低、灵活性高，后续可按需增减，不必一次买整套大件。
- 使用伸缩隔板/收纳分隔器替代：适合想提升柜体内部利用率的用户，安装简单，通常比完整的多层收纳柜更容易购买和更便宜。
- 选择挂钩式/门背式收纳篮替代：对小件物品管理更直接，几乎不占地，适合预算有限或不想组装大件的人。
- 用可堆叠透明收纳箱替代：便于快速查看内容物，搬动和清洁更方便，成本通常低于木制多层柜体。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论非常明确：已经进入价格战区，而且新品牌成功率为0%，属于高风险且偏饱和的市场。 现有数据里，市场整体可盈利产品比例是0.00%，新上架产品盈利比例也是0.00%；时间趋势上，近几年没有形成可见的新增盈利窗口，2025年只看到1个新品牌新品，而且直接亏损，说明不是“少量失败”，而是“新进入根本跑不通”。
证据很直接：唯一可见的新品牌 CheerNest，单个ASIN B0FNC734Y9，售价49.99美元，月销50件，月收入249,950；但利润率只有5.8%，远低于15%的可接受线。 这个ASIN的成本结构很重，头程11.28美元、FBA 9.4美元、仓储1.99美元、平台佣金7.5美元、采购成本4.42美元，再扣22.49%的广告消耗和2.5%其他损耗后，利润空间被压得非常薄。它虽然是白帽新产品、评价56个、评分4.2，但这不构成小商家成功案例；相反，它说明要在这个类目里靠正常打法赚钱都很难。按你的规则，低于10%就是价格战区，这里连 10% 都没到，明显不值得做。用户预算50万人民币，看起来够单个ASIN起盘，但在这种利润结构下，预算只能买到“进入资格”，买不到“长期盈利”。
给你可直接照抄的判断：大品牌和小商家都不建议进。 大品牌若硬进，只能把 CheerNest 这种高成本、重物流、低利润的结构当反面教材，不能把它当成功模型；小商家更没有真正的成功样本可跟，且没有看到<300评价的真实盈利案例，反而像是需要更激进投放才能维持销量的市场。结论：不要推进；如果必须研究，只能避开“大件、重货、低毛利、靠广告硬推”的路径。
Least investment in new productsMost investment in new productsNew products with Highest revenueCheerNest
Recent Monthly Revenue (USD):$2,499.50(50pcs/month)B0FNC734Y9 (4.2/5 (56 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FNC734Y9 (4.2/5 (56 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场现在不适合进入，结论很明确：只有1个新品牌 CheerNest、1个新上架ASIN B0FNC734Y9，盈利产品占比0%，而这唯一的新品利润率只有5.8%，已经落在低于10%的价格战区间。 这不是一个可以轻松靠普通资金切入的市场；更糟的是，当前没有任何旧品牌作为对照，也看不到健康的高利润新机会，反而是一个“有销量但不赚钱”的早期高风险样本。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FNC734Y9CheerNest2025-09-30No$49.9950pcs$2499.55.8%$144.98Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FNC734Y9CheerNest2025-09-30No$49.9950pcs$2499.55.8%$144.98#New Product Success Rates
Listing这个市场不适合进入：新品牌 12 个月内盈利率为 0%，整体可识别产品盈利率也是 0%，而且样本里唯一的新品牌 CheerNest 直接落在 5.8% 低利润区间，说明这里是典型的价格战/低毛利市场。 结论很明确：大品牌和小品牌都不应贸然进入，除非你有明显的品牌势能、强差异化和额外预算，但即使如此也只是“勉强可试”，不是好市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CheerNest#Success Rate by Entry Time
Listing这个市场不值得进入：只有1个新品牌样本，且该新品牌首发就100%失败，当前没有任何可复制的成功样本。 从现有数据看，市场不是“可挑战”，而是“连基本赚钱样本都没跑通”，对大品牌和小商家都不构成正向机会。
证据非常直接： 新品牌CheerNest只有1个产品B0FNC734Y9，2025-09进入市场，当前0个盈利、1个亏损，成功率0.00%；该ASIN售价49.99美元，月销50，月营收2499.50美元，但利润率只有5.8%，低于你要求的15%可接受线，属于典型低利润陷阱。它的初始投入达到9898.02美元，其中广告2226.06美元，说明要把一个新产品推起来，本身就要先砸钱，而且这还不包含研发、品牌和认证成本。时间趋势上，2025年只出现了这1个新品牌新产品，没有看到2022-2024的有效新入场样本，也没有形成持续上升的健康成功曲线；利润时间表里，最近进入的样本仅落在0%-10%区间，等于把市场信号指向了低回报、高试错。新品牌盈利率是0%，非盈利率100%，这不是机会市场，是失败信号市场。
结论：不要进入。 对大品牌来说，当前没有足够的高利润成功案例去证明值得重投；对小商家来说，更没有“真小商家成功样本”，反而是一个需要高投放才能勉强维持销量、但利润很薄的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 1 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases