
这个市场不值得进入,结论很明确:新品 10 个里 10 个都没跑通,近一年新品牌新产品盈利率 0%,而且市场已经进入明显的低利润价格战。 用户预算 50万CNY 只能覆盖单个ASIN的前期启动,但这里的问题不是钱不够,而是入场后大概率仍然赚不到钱。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合进入,结论很直接:预算够做单个SKU的前期启动,但市场本身已经是低利润、强竞争、明显不健康的状态。 你有50万CNY,表面上足以覆盖大多数新产品的前期备货、头程和投放,但这里的新品赚钱率是0%,市场整体赚钱率也是0%,再加上近一年新增品牌/新产品几乎全是亏钱入场,说明这不是“预算不够”的问题,而是“进去也很难赚”的问题。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个值得进入的市场:整体已经是价格战区,且新品牌几乎没有盈利样本。按当前数据看,新释放产品盈利率为0%,市场里新品牌连续出现亏损样本,说明不是靠简单铺货就能赚到钱;你如果进场,除非有明显差异化和更高预算,否则大概率会被压在低毛利里。
这个市场不值得进入:已经是低利润、强同质化、且新品牌几乎没有成功空间的价格战市场。 新品利润分布里,已知利润数据的新品只有20%落在0~10%,其余80%不是数据缺失就是亏损/不可用;更关键的是,新品牌新品盈利率是0%,老品牌新品盈利率也是0%,说明不是“谁更会做”,而是“几乎没人能靠新品赚钱”。
证据很直接:市场里能跑出来的并不是小商家成功案例,而是老牌/强投放或高销量但低毛利的硬拼选手。 例如 Panykoo 的 B08XVR2MYJ 月销300、月营收C$4,395,但毛利率是-17.68%;同品牌 B096SPM8V1 也只有9.2%,仍低于你要求的可接受线。XiaZ 的新品 B0FL7LYXQ4 只有-9.09%,B0FL7MGSQ4 也是常见款同质化严重;Generic 的新入场产品 B0G5738G5K 只有2.4%,B0G64PBHM6 仅0.83%,Amaezorx 的 B0FW4WRMJ4 甚至是-6.27%。这些新品都没有体现出“<300评论/年的小商家真实成功”,反而更像低价硬推和危险试错。时间趋势上,2025年出现6个新品失败,2026年至今又有4个新品失败,入场在加速,但成功没有跟上,说明竞争是在变差,不是在变好。
结论:别进。 这个类目对大品牌也不是好机会,对小商家更差;若硬要做,必须依赖强品牌预算、强投放、或明显创新/专利壁垒,而这不属于普通单ASIN预算能稳妥覆盖的范围。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B08XVR2MYJ | Panykoo | 2021-04-15 | No | C$14.65 | 300pcs | C$4395.0 | -17.68% | C$-777.03 |
![]() | B0FNR2131F | Ceecysaa | 2017-10-27 | No | C$16.99 | 100pcs | C$1699.0 | -7.71% | C$-130.99 |
![]() | B0C4H54MW8 | aepeasti | 2023-05-06 | No | C$13.59 | 50pcs | C$679.5 | -17.69% | C$-120.2 |
![]() | B09488QWKZ | QUUPY | 2021-05-06 | No | C$13.82 | 50pcs | C$691.0 | -12.21% | C$-84.37 |
![]() | B0FL7LYXQ4 | XiaZ | 2025-08-05 | No | C$9.99 | 50pcs | C$499.5 | -9.09% | C$-45.4 |
![]() | B08QZBTM4J | Candure | 2020-12-18 | No | C$10.27 | 50pcs | C$513.5 | -8.54% | C$-43.85 |
![]() | B0C25NVHPG | aepeasti | 2023-04-11 | No | C$12.06 | 50pcs | C$603.0 | -3.82% | C$-23.03 |
![]() | B0C256B6L3 | aepeasti | 2023-04-11 | No | C$12.61 | 50pcs | C$630.5 | -2.25% | C$-14.18 |
![]() | B0C4H3Y92G | aepeasti | 2023-05-06 | No | C$12.62 | 50pcs | C$631.0 | -2.12% | C$-13.37 |
![]() | B0C25GXN22 | aepeasti | 2023-04-11 | No | C$13.0 | 50pcs | C$650.0 | -0.61% | C$-3.96 |
![]() | B0D4R1R68L | XiaZ | 2024-05-21 | No | C$15.33 | 10pcs | C$153.3 | 6.5% | C$9.97 |
![]() | B0C253Y921 | aepeasti | 2023-04-11 | No | C$13.59 | 50pcs | C$679.5 | 2.33% | C$15.84 |
![]() | B0FL7PZNB6 | XiaZ | 2025-08-05 | No | C$9.97 | 50pcs | C$498.5 | 3.7% | C$18.45 |
![]() | B0D4R2WNDC | XiaZ | 2024-05-21 | No | C$17.76 | 10pcs | C$177.6 | 12.05% | C$21.41 |
![]() | B08JHTDBSK | Candure | 2020-12-18 | No | C$10.37 | 50pcs | C$518.5 | 5.79% | C$30.03 |
![]() | B0G5738G5K | Generic | 2026-01-27 | No | C$19.37 | 100pcs | C$1937.0 | 2.4% | C$46.49 |
![]() | B074ZZ5T6W | Snagle Paw | 2017-09-04 | No | C$15.65 | 50pcs | C$782.5 | 7.83% | C$61.27 |
![]() | B0DYJRL2FW | Tivray | 2025-02-26 | No | C$18.52 | 50pcs | C$926.0 | 11.06% | C$102.42 |
![]() | B09N3DXGK4 | PuppyDoggy | 2022-01-15 | No | C$18.99 | 50pcs | C$949.5 | 15.46% | C$146.8 |
![]() | B09N3F8ZSS | PuppyDoggy | 2022-01-14 | No | C$21.44 | 50pcs | C$1072.0 | 19.79% | C$212.15 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FL7LYXQ4 | XiaZ | 2025-08-05 | No | C$9.99 | 50pcs | C$499.5 | -9.09% | C$-45.4 |
![]() | B0FL7PZNB6 | XiaZ | 2025-08-05 | No | C$9.97 | 50pcs | C$498.5 | 3.7% | C$18.45 |
![]() | B0G5738G5K | Generic | 2026-01-27 | No | C$19.37 | 100pcs | C$1937.0 | 2.4% | C$46.49 |
![]() | B0FL7MGSQ4 | XiaZ | 2025-08-05 | No | C$13.93 | -pcs | C$- | 8.15% | C$- |
![]() | B0G64PBHM6 | Generic | 2026-01-27 | No | C$21.74 | -pcs | C$- | 0.83% | C$- |
![]() | B0FL7M1DNR | XiaZ | 2025-08-05 | No | C$13.5 | -pcs | C$- | 5.09% | C$- |
![]() | B0FW4WRMJ4 | Amaezorx | 2025-10-14 | No | C$11.78 | -pcs | C$- | -6.27% | C$- |
![]() | B0H3KVT9LN | Tivray | 2026-06-01 | No | C$- | -pcs | C$- | -% | C$- |
![]() | B0G56ZT3WX | Generic | 2026-01-25 | No | C$- | -pcs | C$- | -% | C$- |
![]() | B0FK383TC1 | Luck Dawn | 2025-07-27 | No | C$- | -pcs | C$- | -% | C$- |
这个市场不值得进入:新品 100% 亏损,且新品牌与老品牌的新发布都没有任何盈利样本,说明这里已经进入了强竞争甚至价格战状态。 以你 50万CNY 的预算,理论上能覆盖单个ASIN前期投入,但从结果看,连已验证的成功样本都没有,贸然进入大概率只会烧钱。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:新品几乎全军覆没,已经进入明显的价格战/饱和区。 近期香港样本里,新品牌新上架成功率是0%,老品牌新上架成功率也是0%;最近一年新增新品只有失败,没有任何可确认盈利的成功案例,说明不是“谁来都能做”,而是“谁来都很难活”。
证据很硬:2025年到2026年新增新品里,2025年样本6个全部失败,2026年样本4个也全部失败;新品牌新品盈利率0%,非盈利率100%。 市场总体可识别的盈利产品比例也是0%,说明利润并没有沉淀出来。时间上看,2025年7-8月、10月、2026年1月、6月都持续出现新品失败,但没有任何对应的盈利释放,属于持续恶化而不是偶发波动。具体看代表性产品,XiaZ 的 B0FL7LYXQ4 仍在活跃销售,但利润率是 -9.1%,月销50单、月营收499.50 CAD,早期投入1198.80 CAD,属于“卖得动但不赚钱”;同品牌 B0FL7MGSQ4 721条评论也不赚钱。用户预算 500,000 CNY 只能覆盖单个ASIN的前期投入,但这个市场的问题不是钱不够,而是连已有入场者都在亏。
对大品牌和小品牌都不是好机会。 大品牌可以参考的只是 XiaZ(6个产品、0个盈利、总月销120单、总收入1328.90),但它自己也没有跑通;Tivray 同样没有盈利。小商家方面,真正的成功案例不存在,反而看到的是 200+ 评论、甚至 700+ 评论的产品仍然亏损,这更像是靠强营销硬推的“掠夺式竞争”,不是普通小卖家能复制的路径。结论:不要进这个市场;如果一定要做,只能把它当成高预算、强品牌、强推广的防守型项目,而不是新进入机会。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 4 |
| 2026 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |