- Benchmark ASINB0FWHS84KS
- MarketplaceCA
- Category ID6205514011
- Analyzed Products
- Keywordpet leash, retractable dog leash
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：它已经是明显的价格战市场，新品牌成功率只有20.00%，新品整体可盈利率只有18.75%，而且真正有利润的新品几乎都被少数大品牌拿走了，普通小商家很难靠正常打法跑出来。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入，尤其不适合小商家，也不适合大品牌现在切入。 目前利润率中位水平只到10%上下，且新品牌新上架产品盈利率只有18.75%，但新品牌新上架不盈利率高达80%，这已经是明显的价格战/低效竞争市场，不是健康增量市场。
Early sourcing + logistics + marketing budget (CAD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?68.75%New listing success rate (old brands):18.18%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 固定长度牵引绳（非伸缩款）：通常更便宜、结构更简单，适合日常短距离遛狗；对只想要基础控绳功能的用户来说，学习成本更低。
- 可调节多段式狗绳：用扣环切换长度，兼顾一定的活动范围和控制力，比伸缩绳更直观，也更容易维护，适合预算有限但想要灵活长度的用户。
- 背带式牵引系统（胸背+短牵引绳）：对小型犬或拉扯习惯较强的狗更容易上手，安全感更高；很多用户会把它当作伸缩绳的替代方案，尤其在通勤和训练场景。
- 训练用短牵绳/交通把手：价格通常更低，适合需要强控制、过马路、进电梯、兽医就诊等场景；对不追求放长收短功能的用户，使用更简单。
- 便携式宠物散步腰带/手持二合一牵引附件：如果用户已有现成牵引装备，可直接加购附件替代整条伸缩绳，成本更低、组装更快。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，整体已经进入高压价格战状态。可盈利产品只有10.17%，新品盈利率18.75%，但新品牌新品成功率只有20%，失败率高达80%；同时老品牌新品失败率也有81.82%，说明不是“谁进来都能赚”，而是只有少数带品牌力/强投放的产品能活下来。
New products with Highest revenueAugwind
Recent Monthly Revenue (CAD):C$2,087.00(100pcs/month)B0GLNKWPLB (4.6/5 (178 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsPETESCORT
Recent Monthly Revenue (CAD):C$6,012.00(400pcs/month)B09WY3GHHL (4.4/5 (5795 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Most investment in new productsLeast profitable new productsLeast investment in new productsPawinner
Recent Monthly Revenue (CAD):-(-)B0GVMT67NR (2.4/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 白色外壳更醒目，货架上更容易被看到
- |
- 防咬钢缆+反光带，功能点更突出
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- 快锁+预留拾便袋位，适合高频遛狗用户
B0GLNKWPLB (4.6/5 (178 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 3合1集成LED照明和拾便袋盒，功能组合更少见
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- 夜间遛狗场景明确，图片卖点一眼可懂
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- 外观为圆形卷盘式，和常规牵引绳差异大
B0GVMT67NR (2.4/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近价格战/过度拥挤区间。 新品可见盈利率只有18.75%，但真正有销量且利润率清晰的新品里，绝大多数利润都卡在10%~20%，高于20%的极少，说明想靠普通打法赚钱很难；同时新品牌里已经出现明显失败样本，Pawinner 的 B0GVMT67NR 利润率 -1.95%，Fevbouc 的 B0GTG8KRZL 只有 2.7%，这不是健康的新品池。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D9BSC6XQXCXQ2024-07-16YesC$25.09100pcsC$2509.021.92%C$549.98
B07M8FBV6MFida2019-01-19YesC$20.82100pcsC$2082.021.15%C$440.35B0GLNKWPLBAugwind2026-04-27YesC$20.87100pcsC$2087.011.63%C$242.72B0FWHS84KSAmazon Basics2026-05-03YesC$14.66100pcsC$1466.013.45%C$197.18
B07M8PTB7YFida2019-01-19YesC$20.850pcsC$1040.018.46%C$191.99
B0DSG59Z85Amazon Basics2025-09-23YesC$17.5550pcsC$877.519.64%C$172.35Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GLNKWPLBAugwind2026-04-27YesC$20.87100pcsC$2087.011.63%C$242.72B0FWHS84KSAmazon Basics2026-05-03YesC$14.66100pcsC$1466.013.45%C$197.18B0DSG59Z85Amazon Basics2025-09-23YesC$17.5550pcsC$877.519.64%C$172.35#New Product Success Rates
Listing这个市场不适合现在进入，结论很明确：价格战已经成型，且老品牌主导盈利，普通小品牌几乎没有真正的低门槛机会。 现有数据里，新品整体盈利率只有18.75%，而可识别盈亏的产品里，真正盈利的只占10.17%；更关键的是，新品牌新品里80%不赚钱，老品牌新品里81.82%不赚钱，说明新品成功率本身就低，市场不是“蓝海”，而是高度内卷。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon BasicsAugwindNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon BasicsLuck DawnPetBonusOther#Success Rate by Entry Time
Listing结论很直接：这个市场不适合现在进入，已经接近/进入价格战区，且对新卖家极不友好。 近一年新品牌成功率只有20.00%，放到全部新上架产品里，真正算成功的只有12.50%，而非盈利产品占81.25%；同时，最近几个月新品几乎都是失败案例，说明竞争在明显加剧，不是变轻松。
证据很清楚：市场里能赚钱的几乎被大牌吃掉了。 全市场可识别盈利率只有10.17%，新上架产品盈利率18.75%，但最新一批里大多数都没跑出来；品牌层面看，盈利新品主要来自 Amazon Basics 的2个和 Augwind 的1个，其他新品牌如 Luck Dawn、Fevbouc、Pawinner 都是失败为主。更关键的是，Augwind 作为少数新品牌成功样本，单品 B0GLNKWPLB 依靠“防咬钢缆 + 差异化外观 + 低价”才做到 11.63% 利润率、月销100、月收入约 C$2087；而同样的新品牌 Pawinner 的 B0GVMT67NR 直接是 -1.95% 利润率、0销量，说明没有明显创新和强运营根本打不进去。老品牌 PETESCORT 的 B09WY3GHHL 虽然月销400、月收入约 C$6012，但利润率只有 1.61%，这已经是典型的低利润硬扛，说明这个赛道即使有销量，也很容易被成本吞掉。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 9 2026 0 0 1 2 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 4 2025/9 0 0 0 1 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 1 0 0 0 0 0 2026/4 0 0 0 1 0 0 0 1 2026/5 0 0 0 1 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesFida Retractable Dog Leash X-Small Breed, 10 ft Durable Pet Walking Leash for Extra Small Dogs/Cats/Small Animals up to 18 lbs, 360° Tangle Free, Black
This listing is deemed profitablePrice (CAD)C$20.80Released TypeOld Release (2019-01-19)Brand is an old entry in this marketSize and Weight16.7 x 9.9 x 4.4 cm, 220.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
黑色款更偏向通用、稳重风格，没有明显差异化配色, 10英尺XS小型规格，定位比常见5米/16英尺款更短、更适合超小型宠物Key Buying Motive
专门面向18磅以内的超小型犬、猫和小动物，定位更细分Target Customers
养超小型犬、猫或其他小宠物，需要更短、更轻便牵引控制的用户Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$1,040.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.07% / 18.46%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.15% / 7.53%Peak / Non PeakSales & BSR Performance
Amazon BasicsB0DSG59Z85 (4.2/5 (215 Reviews))Amazon Basics Retractable Dog Leash, Double-Sided Reflective, 5m, Size S, Blue
This listing is deemed profitablePrice (CAD)C$17.55Released TypeNew Upgraded Version on Old ASIN (2025-09-23)Brand is an old entry in this marketSize and Weight18.7 x 12.3 x 1.7 cm, 196.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
浅蓝/薄荷绿外壳搭配黑色反光牵引绳，整体更像亚马逊自有品牌的简洁配色。, 圆润紧凑的收线盒外形，属于常见公开市场结构，并非明显私模造型。Key Buying Motive
双面反光线提升夜间可视性，并带有一键快锁，满足日常遛狗、训练和外出场景。Target Customers
更适合养小型犬或需要轻量化、基础功能稳定的日常遛宠用户。Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$877.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.39% / 19.64%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.85% / 8.10%Peak / Non PeakSales & BSR Performance
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