- Benchmark ASINB07ZJ89HDZ
- MarketplaceCA
- Category ID6205511011
- Analyzed Products
- Keyworddesk calendar, desktop calendar, flip desk calendar
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品牌成功率只有11.54%，整体新上架成功率只有10%，同时90%的新产品都没有跑出可接受利润；市场已经明显进入低利润、强竞争状态。 虽然你有50万人民币预算，单个ASIN的前期铺货、运费和投放是够的，但这只是“入场券”，不是长期胜算，尤其这个类目里已经有少数强势品牌把可赚钱位置占住了。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个值得进入的市场：新品牌几乎全军覆没，价格战已经把利润打穿。 你的500,000 CNY预算表面上够做单个ASIN的起步，但放到这个市场里，只能覆盖早期铺货，根本不足以承受后续的品牌战、广告战和长期运营成本。
Early sourcing + logistics + marketing budget (CAD)C$1,056.50 - C$4,628.09Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?36.58%New listing success rate (old brands):6.67%New listing success rate (new brands):11.54%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 电子日历/桌面电子万年历：一次购买后长期使用，不用每年更换纸质月历，适合想省去翻页和补货麻烦的用户。
- 手机/平板日历应用的桌面小组件：成本几乎为零，更新提醒、待办和重复日程更方便，适合轻度时间管理需求。
- 可擦写白板日历/磁性月历板：可反复改写，覆盖范围更灵活，适合需要频繁调整安排但不想买新日历的人。
- 打印式月历模板（Office/Canva/免费PDF）：用户可直接打印所需月份，单次成本低、获取容易，适合预算敏感或只需要部分月份的场景。
- 可撕式便签计划板/周计划贴纸：比整本桌历更轻量，能贴在显示器边缘或桌面上，适合只记录少量关键日期的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品盈利率只有9.76%，整体盈利产品占比15.15%，但新品牌新品盈利率更高的同时，新品牌新品亏损率也高达84.62%，说明这里不是稳定赚钱，而是少数样本在撑门面；更关键的是，活跃能赚钱的只剩少数老品牌，市场已经明显偏向老品牌和价格/流量硬拼。 你如果现在进场，不能把它当成“普通上新”，而是要当成高投入、低胜率、强对抗的市场。
New products with Highest revenueLeast investment in new productsMost investment in new productsCalendarin
Recent Monthly Revenue (CAD):-(-)B0G2K7KJ9NBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (CAD):-(-)B0GD7TBSCNBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (CAD):-(-)B0G2K6355JBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsPARTSPOWER
Recent Monthly Revenue (CAD):C$3,264.00(300pcs/month)B0GJTJS5JB (4.4/5 (93 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsSANTSUN
Recent Monthly Revenue (CAD):-(-)B0FRHK27HF (4.7/5 (33 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (CAD):-(-)B0FRH6TM73 (4.7/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 花卉封面最醒目，视觉差异最大
- |
- 更像桌面装饰，容易吸引点击
- |
- 带贴纸，功能和外观都更有卖点
B0FN2TZX7W (4.5/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 米白极简风，和花卉款差异明显
- |
- 尺寸更小更精致，桌面占位少
- |
- 整体更像家居摆件，适合偏审美用户
B0FVF771CC (4.7/5 (101 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入，结论很明确：已经接近/进入价格战区，且新品牌成功率太低。 关键问题不是有没有卖点，而是大多数新产品利润太薄、失败率太高，做小生意更难，做大品牌也要重投重砸才有机会。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FVF771CCJotsome2025-11-18YesC$23.0100pcsC$2300.025.62%C$589.26
B0FVF8RWP4Jotsome2025-10-22YesC$19.81100pcsC$1981.021.51%C$426.12
B0CJF697Z1Koncci2023-10-27YesC$15.69200pcsC$3138.011.55%C$362.44B0GJTJS5JBPARTSPOWER2026-02-11YesC$10.88300pcsC$3264.010.63%C$346.97
B0DBR4WP3PRiobat2024-10-22YesC$13.98100pcsC$1398.022.13%C$309.38B07ZJ89HDZMokani2019-12-21YesC$16.49100pcsC$1649.015.73%C$259.39
B08H1NQHM9Mokani2020-09-02YesC$15.72100pcsC$1572.015.45%C$242.88
B0CG8Q66LDApeso2023-09-21YesC$12.99100pcsC$1299.011.09%C$144.06B0FN2TZX7WROZZBY2025-10-18YesC$15.9950pcsC$799.515.33%C$122.57
B0CY9NCKYLRiobat2024-05-06YesC$13.2510pcsC$132.520.54%C$27.22Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FVF771CCJotsome2025-11-18YesC$23.0100pcsC$2300.025.62%C$589.26B0FVF8RWP4Jotsome2025-10-22YesC$19.81100pcsC$1981.021.51%C$426.12B0GJTJS5JBPARTSPOWER2026-02-11YesC$10.88300pcsC$3264.010.63%C$346.97B0FN2TZX7WROZZBY2025-10-18YesC$15.9950pcsC$799.515.33%C$122.57#New Product Success Rates
Listing这不是一个适合进入的市场：新品牌新上架成功率只有12%，整体新上架成功率也只有10%，而失败占到88%~90%；更关键的是，市场里几乎被老品牌和既有玩法锁死，属于明显高风险、接近价格战的环境。
证据很直接：在已识别的盈利新上架里，真正能代表新品牌的只有 ROZZBY 的 B0FN2TZX7W 和 Jotsome 的 B0FVF771CC、B0FVF8RWP4，说明新品牌能跑出来的案例非常少；而失败样本里，Calendarin 贡献了 7 个亏损新上架，说明很多品牌不是没进场，而是进场后普遍亏。老品牌也没好到哪去，老品牌新上架成功率只有6.67%，失败率高达93.33%，说明不是“老牌更稳”，而是这个品类本身竞争太硬。更重要的是，市场里出现大量新品牌和老品牌混战，但可见盈利只集中在极少数品牌和少数 ASIN，像 PARTSPOWER 的 B0GJTJS5JB、Jotsome 的 B0FVF771CC/B0FVF8RWP4、ROZZBY 的 B0FN2TZX7W、Apeso 的 B0CG8Q66LD、Koncci 的 B0CJF697Z1；这些成功样本共同点是“基于旧款做微创新 + 外观差异 + 低价/装饰属性”，不是靠完全新打法。用户预算 500,000 CNY 虽然覆盖这类单品前期投入绰绰有余，但这不代表能穿透市场壁垒，因为样本里的常见启动预算只在约 1,056~4,628 CAD 区间，真正难的是后续品牌、研发和持续营销，不是首轮备货。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
PARTSPOWERJotsomeROZZBYNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CalendarinOther#Success Rate by Entry Time
Listing这个市场现在不适合进入，结论很明确：已经进入价格战+过度拥挤状态。 近一年新品成功率只有9.76%，而且最近的新发布几乎都是失败：2025年新品里只有3个赚钱、22个不赚钱，2026年延续成12个不赚钱、只有1个可验证赚钱，说明门槛不是在下降，而是在变高。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 1 1 1 2 0 0 20 2026 0 0 1 1 0 0 0 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 1 1 0 0 4 2025/11 2 1 0 0 1 0 0 12 2025/12 0 0 1 0 0 0 0 3 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 1 0 0 0 3 2026/3 0 0 1 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases2026 Desk Calendar with Stickers, January 2026 - June 2027 Small Calendar
This listing is deemed profitablePrice (CAD)C$12.99Released TypeOld Release (2023-09-21)Brand is an old entry in this marketSize and Weight21.9 x 21.5 x 1.2 cm, 230.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designLow pricing strategyDesign & Appearance
采用较鲜明的花卉装饰封面，视觉风格比竞品更活泼。, 小尺寸翻页台历，带彩色装饰边框与插图式封面，相比极简风竞品更有辨识度。Key Buying Motive
随附贴纸，且覆盖时间跨度到2027年6月，兼顾长周期规划与日常标记。Target Customers
适合想用低预算购买、同时需要贴纸辅助做月度规划的家庭、办公和学生用户。Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$1,299.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.61% / 11.09%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.68% / -7.20%Peak / Non PeakSales & BSR Performance
Koncci Desk Calendar from July 2026 to December 2027, 18 Months Standing Flip With Thick Paper, 8.5''x7'' Desktop Calendar with Holidays Marked and 234 Stickers for School Office Home
This listing is deemed profitablePrice (CAD)C$15.69Released TypeOld Release (2023-10-27)Brand is an old entry in this marketSize and Weight22.9 x 21.8 x 1.3 cm, 280.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
每月配有不同的鲜艳梦幻插图，整体视觉风格更偏装饰性, 8.5''x7''紧凑翻页立式桌历，带可折叠收纳设计，兼顾桌面占用与便携性Key Buying Motive
附赠234张贴纸，强化日程打卡、目标管理和自我激励Target Customers
适合需要桌面计划管理的学生、办公室人群和家庭用户，尤其偏好“计划+装饰”双用途的人群Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$3,138.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.09% / 11.55%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.34% / -6.88%Peak / Non PeakSales & BSR Performance
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