- Benchmark ASINB07ZJ89HDZ
- MarketplaceCA
- Category ID7234241011
- Analyzed Products
- Keyworddesk organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显进入低利润价格战区，且新品牌几乎没有可复制的成功路径。 现有数据里，新品牌只有 2 个，6 个新品里仅 1 个盈利，成功率 16.67%，但另一个新品牌 Calendarin 5 个新品全部亏损；更关键的是，盈利基本只集中在 ROZZBY 的 B0FN2TZX7W（15.33%，月销 50、月营收 C$79,950）和老牌 Mokani 的 B07ZJ89HDZ（15.73%，月销 100、月营收 C$164,900），说明这里不是“普通新手能切”的市场，而是靠差异化设计和已有品牌势能才能活下来的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经是高风险价格战区，不适合大品牌或小商家现在切入。 现有样本里新品牌新上架成功率只有16.67%，而整体可见盈利率也只有28.57%；但更关键的是，New entrant 里 Calendarin 5个新品全部亏损、成功率0%，这说明“新品牌靠普通打法进场”基本跑不通。
Early sourcing + logistics + marketing budget (CAD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):16.67%Which new brands have these successful new listings?Alternatives- 免费或低成本的手机/电脑日历应用：如果用户主要是为了记录日期、提醒和待办，这类替代品几乎零成本，且能同步提醒，比桌面日历更容易上手。
- 可打印的月历模板：在家或办公室直接打印当月/全年模板，成本通常只需纸张和墨水，适合预算更敏感、且只需要基础规划的人。
- 可重复使用的白板式桌面计划板：一次购买后可反复擦写，适合频繁改动日程的人；虽然不是“更便宜的初次购买”，但长期使用成本通常低于每年更换纸质桌历。
- 便签贴+普通记事本组合：用便签标记截止日期、用普通笔记本记录任务，比专用桌面组织器更便宜，也更灵活，适合不想占桌面空间的用户。
- 电子表格/文档日程表：对于工作型用户，Excel/Google Sheets 之类的表格工具可以直接做周/月计划，几乎免费，且可按需求自定义，比实体桌面日历更可扩展。
- 现有办公用品的‘替代性整理法’：例如把待办写在现有笔记本扉页、把关键日期记在键盘旁的小卡片上，虽然不如专用产品美观，但更省钱、采购门槛更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，整体呈现出明显的饱和与价格战特征。 样本里新品牌几乎全部失败：新品牌新上架产品盈利率只有16.67%，但失败率高达83.33%，而且新品牌样本里已经出现了多款无利润新品；对大品牌来说也不是好赛道，因为头部旧品牌虽能赚钱，但要靠长期积累和更低成本结构，新进入者很难复制。
Least investment in new productsMost investment in new productsNew products with Highest revenueCalendarin
Recent Monthly Revenue (CAD):-(-)B0G2K7KJ9NBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (CAD):-(-)B0FTVYXDPDBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (CAD):C$1,354.00(100pcs/month)B0FSY4SLY4 (4.6/5 (96 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsMokani
Recent Monthly Revenue (CAD):C$1,649.00(100pcs/month)B07ZJ89HDZ (4.7/5 (5492 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsROZZBY
Recent Monthly Revenue (CAD):C$799.50(50pcs/month)B0FN2TZX7W (4.5/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 浅粉花卉封面，视觉更柔和醒目
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- 8×6英寸小巧立式，适合桌面摆放
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- 附234张贴纸，方便标记事件
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- 月页带可爱背景图案，更有装饰感
B07ZJ89HDZ (4.7/5 (5492 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 粉色花卉封面，颜值高更吸睛
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- 8×6英寸小型立式台历，节省空间
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- 带贴纸和背面备忘区，功能更丰富
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- 整体像桌面摆件，适合家用/小办公室
B0FN2TZX7W (4.5/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。新品牌新上架的表现已经很清楚：只有 ROZZBY 这一个新品牌跑出了可盈利新品，且它的新品利润率只有 15.33%，而 Calendarin 这类新品牌新品里有 3 个直接亏损，分别是 B0FH75HG7R（-18.25%，月亏 C$472.31）、B0FSY4SLY4（-34.59%，月亏 C$468.34）、B0FSY1D87F（-14.39%，月亏 C$195.41）。这不是健康竞争，而是低利润、强挤压、接近价格战的市场；小品牌想靠正常打法进入，胜算很低。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07ZJ89HDZMokani2019-12-21YesC$16.49100pcsC$1649.015.73%C$259.39B0FN2TZX7WROZZBY2025-10-18YesC$15.9950pcsC$799.515.33%C$122.57Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FN2TZX7WROZZBY2025-10-18YesC$15.9950pcsC$799.515.33%C$122.57#New Product Success Rates
Listing这个市场不值得进入，核心原因是老品牌已经把利润和信任都卡住了，新品牌成功率极低。 目前可识别的盈利产品占比只有28.57%，而新品里仅16.67%盈利；更关键的是，近乎所有盈利都集中在老品牌Mokani的B07ZJ89HDZ和新品牌ROZZBY的B0FN2TZX7W，两者都靠“差异化设计+功能补充”取胜，说明不是靠低成本就能打穿的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ROZZBYNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Calendarin#Success Rate by Entry Time
Listing这个市场不适合进入，已经明显走向饱和和低利润竞争。 最近新进入的新品里，真正赚钱的只有 ROZZBY 的 1 个 ASIN（B0FN2TZX7W），而 Calendarin 的 5 个新产品全部亏损，最近新品牌成功率只有 16.67%，失败率高达 83.33%，这不是可复制的机会，而是高压筛选市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 3 0 0 1 0 0 0 2 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 1 0 0 0 0 0 0 0 2025/10 0 0 0 1 0 0 0 1 2025/11 2 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMokani Desk Calendar 2026-2027, Small Desktop Calendar Jul.2026 - Dec.2027
This listing is deemed profitablePrice (CAD)C$16.49Released TypeOld Release (2019-12-21)Brand is an old entry in this marketSize and Weight20.4 x 20.1 x 1.4 cm, 210.00gProfitable Factors
Based on old ASINDesign & Appearance
浅粉色花卉封面，整体更偏装饰性和礼品感, 8×6英寸小尺寸立式台历，月页带独立可爱背景图案，顶部白色环扣可翻页Key Buying Motive
附带234张事件贴纸，强化日程标记和个性化规划Target Customers
适合喜欢小尺寸桌面摆放、并且需要用贴纸做事件提醒和生活规划的学生、办公人群与礼品购买者Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$1,649.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.34% / 15.73%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.18% / 2.57%Peak / Non PeakSales & BSR Performance
Desk Calendar 2026, Desktop Calendar 2026 Standing Flip Cover 12 Month(January - December), Small Desk Planner Organizer with Stickers, Office Accessories and Home School Supplies, 8" x 6"
This listing is deemed profitablePrice (CAD)C$15.99Released TypeNew Release (2025-10-18)Brand is a new entry in this marketSize and Weight20.8 x 20.2 x 1.5 cm, 150.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
花卉粉色封面，比常见黑白极简款更偏装饰型, 8"x6"小尺寸站立翻页台历，带装饰封面与便签贴纸，整体更像桌面摆件Key Buying Motive
带贴纸，且每月背面可写待办与备注，兼顾记事与装饰Target Customers
偏好桌面装饰感、同时需要轻量记事的家用/小型办公室用户Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$799.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.90% / 15.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.21% / 5.64%Peak / Non PeakSales & BSR Performance