- Benchmark ASINB0DM8XPD63
- MarketplaceCA
- Category ID7238971011
- Analyzed Products
- Keywordoffice supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不该进入，已经是明显的价格战红海，对大品牌和小商家都不友好。 新品牌进场成功率是0%，最近新上架的利润区间只有 -6.91% 到 -1.80%，市场不是“能不能做”的问题，而是“做了大概率亏”。
证据很硬：新品牌 Taicols、Xinxilu 一共 3 个新上架样本，盈利 0、失败 3，成功率 0%；老品牌 Quartet、Tankee 也没有跑出可复制的正利润样本。 具体看，Taicols 的 B0FSKC226H 定价 C$19.06，利润率 -7.36%，只有 1 条评价；Xinxilu 的 B0FKGKQ31J 定价 C$18.85，利润率 -4.59%，月销 50、9 条评价；Tankee 的 B0DM8XPD63 虽然做到月销 50、月营收 C$144,950、60 条评价，利润率仍是 -20.06%。产品层面也几乎没差异：粉色储物柜套装、基础磁性白板、月历白板都被归因于“缺少独特性”和“极强竞争”，说明这不是靠小改款就能翻身的市场。用户预算 500,000 CNY 只能覆盖前期铺货和投放，连长期品牌、研发、认证的额外成本都没算进去；在当前利润结构下，大品牌进去也只是更贵地亏，小商家更没有真实成功案例可学。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场已经是价格战区，且对新品牌极不友好。 你的预算 500,000 CNY 只能覆盖前期备货、运费和基础投放，但在这里不够形成长期壁垒；当前样本里可识别利润的产品盈利率是 0%，新品牌新上架产品盈利率也是 0%，而且样本收入主要集中在少数卖家，说明不是“大家都能赚”，而是“少数能跑出来”。
证据非常一致：Taicols、Xinxilu 都是新品牌，但都没有打出可复制的盈利样本；Taicols 的 15PCS Pink Locker Accessories Set（B0FSKC226H）单价约 C$19.06，毛利率 -7.36%，仅 1 条评价，明显还没跑通；Xinxilu 的 B0FKGKQ31J 单价 C$18.85、50 单/月、9 条评价，毛利率也只有 -4.59%，同样是亏损。反过来看，Tankee 作为老品牌的 B0DM8XPD63 卖到 60 条评价、月收入约 C$144,950，但毛利率仍是 -20.06%，说明这个品类不是“做大就赚钱”，而是被物流和平台费用压得很狠。 另外，产品高度同质化：粉色储物柜套装、磁吸白板月历都被明确标成“常见组合”“缺少差异化”，这意味着没有强创新就很难摆脱低价竞争。市场里老品牌新上架占比达到 2500%，新品牌新上架全部未盈利，等于你进去后大概率只能跟着烧钱；若想靠小商家打法，必须找到少量真实成功案例（<300 评价/年），但当前样本里没有看到这样的可行样本。
短结论：不要做。 大品牌也不该进，因为你需要更高预算去补品牌、研发和认证成本，仍然未必扭转负利润；小商家更不该进，因为现有“成功”样本并不存在，只有亏损或疑似靠强营销硬推的产品。
Early sourcing + logistics + marketing budget (CAD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?25.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 单独购买磁性白板贴/冰箱白板贴：比整套锁柜装饰更便宜，直接满足记事和待办需求，适合只想要实用功能的用户。
- 单独购买小型磁性镜子：如果用户主要是为了整理仪容，不需要整套配件，单件镜子通常更便宜，也更容易替换。
- 基础款磁吸收纳组件（如磁吸笔筒或磁吸收纳盒）：比成套“颜值型”锁柜套装更实用，且可按需逐件购买，降低试错成本。
- 可移除的自粘式便签/计划贴：适合不方便或不想用磁吸产品的人，价格更低，使用门槛更低，也不依赖金属表面。
- 普通白板笔 + 便携记事本：如果用户只是需要记录提醒，最便宜、最容易获取，且不受锁柜材质限制。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌新上架成功率为0%，而且样本里所有可判定的新入场产品都在亏损，已经是明显的价格战/低利润红海。 结论很直接：无论大品牌还是小商家，现在切入都不是好时机，小商家甚至会更难，因为要在低客单、重物流、弱差异化的品类里硬拼。
Least investment in new productsNew products with Highest revenueMost investment in new productsXinxilu
Recent Monthly Revenue (CAD):-(-)B0FKGKH3H1Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (CAD):C$942.50(50pcs/month)B0FKGKQ31J (4/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsTankee
Recent Monthly Revenue (CAD):-(-)B0DQ1LGTCLBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (CAD):C$1,449.50(50pcs/month)B0DM8XPD63 (4.6/5 (60 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsTaicols
Recent Monthly Revenue (CAD):-(-)B0FSKC226H (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色少女风，视觉上更抓眼
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- 开学储物柜套装，场景明确
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- 镜子+白板+磁贴组合，礼品感强
B0FKGKQ31J (4/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 黑白月历白板风格极简，和粉色套装差异大
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- 功能更偏家庭/办公日程管理，受众不同
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- 墙挂月历布局直观，适合快速点击了解
B0DQ1LGTCLBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，属于低利润高风险市场。 新品利润率数据里，能看出真正有明确利润的新品几乎没有，已知新品里有一半是负利润，另一半都落在“数据不完整/尚未证明成功”的灰区；这不是健康增长，而是典型的价格战和试错市场。
证据也很直接：市场里4个品牌，2个是新品牌（Xinxilu、Taicols），2个是老品牌（Quartet、Tankee），但已识别的可判定利润产品整体盈利率是0%，新品盈利率也是0%。 其中 Tankee 的 B0DM8XPD63 作为活跃在售样本，月销50、月营收C$1449.5，但利润率是-20.1%，最近月亏损C$290.76，早期投入约C$2609.10；Xinxilu 的 B0FKGKQ31J 月销50、营收C$942.5，利润率-4.59%，最近月亏损C$43.26；Taicols 的 B0FSKC226H 也直接是-7.36%。唯一看起来不算亏的 Quartet 的 B07DQZSC9V 也只有9.63%，仍然低于你要求的15%可接受线，而且 Quartet 作为老品牌，不能算小卖家的成功样本。老品牌 Quartet 整体成功率是0%，说明“老牌也没跑通”，不是新手可以轻松复制的模型。
对你来说，结论是不要做。 小卖家没有可复制的真成功案例，现有“新品牌”Xinxilu、Taicols 也没有正利润证明；如果要硬闯，几乎只能靠高投放、压价和类似“刷量式竞争”去抢位置，风险极高。大品牌虽然有能力砸预算，但在这种利润结构下也只是更贵地进入亏损区；所以不管是大品牌还是小卖家，当前都不建议推进。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0DM8XPD63Tankee2025-02-03NoC$28.9950pcsC$1449.5-20.06%C$-290.76B0FKGKQ31JXinxilu2025-07-30NoC$18.8550pcsC$942.5-4.59%C$-43.26
B07DR28DT6Quartet2018-06-14NoC$16.3810pcsC$163.8-1.11%C$-1.81
B07DQZSC9VQuartet2018-06-14NoC$22.54-pcsC$-9.63%C$-B0FSKC226HTaicols2025-09-25NoC$19.06-pcsC$--7.36%C$-B0FKGKH3H1Xinxilu2025-07-30NoC$--pcsC$--%C$-B0DQ1LGTCLTankee2024-12-10NoC$--pcsC$--%C$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FKGKQ31JXinxilu2025-07-30NoC$18.8550pcsC$942.5-4.59%C$-43.26B0FSKC226HTaicols2025-09-25NoC$19.06-pcsC$--7.36%C$-B0FKGKH3H1Xinxilu2025-07-30NoC$--pcsC$--%C$-#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品成功率为0%，利润率整体落在价格战区间，且没有看到真实的中小卖家成功样本。 现有数据说明这是一个高度内卷、低回报的市场，不论大品牌还是小商家，现在进入都不是好选择。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
XinxiluTaicols#Success Rate by Entry Time
Listing结论很明确：这个市场不适合进入，已经接近或处于过热价格战状态。 近期新品牌几乎全军覆没，最新一年新发布里可确认的成功率是0%，而新品牌新品的失败率是100%；同时最近进场的可见利润区间只有-6.91%到-1.80%，说明不是好做，而是连起步都在亏。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 3 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 2 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases