
这个市场不值得进入,属于明显的高风险价格战区。新品牌几乎没有跑通,且现有盈利样本也主要依赖老品牌的功能微调和低价策略;对小商家尤其不友好,对大品牌也只是“能进但很难赚”。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 价格战已经很重,且新品牌几乎没有成功样本;你的 50万 CNY 预算表面上够覆盖单个 ASIN 的前期投入,但放到这个类目里,只能买到“入场资格”,买不到胜算。
证据很直接:新发布产品的利润区间已经落到 -16.68% 到 19.18%,中位水平只处在“利润压力明显”的位置;而市场里新品牌新发布的盈利率为 0%,亏损率为 100%,这不是机会市场,是高风险试错市场。 你要求的警戒线里,利润低于 10% 就是价格战区,而样本里已经出现 C$17.87 的新品只剩 4.48% 利润率,像 PARTSPOWER 的 B0GM2SVFC3,卖 715 评、月销 800、月收入约 C$1,429,600,但利润还是只有 4.48%,说明靠放量也很难赚。新品牌里 Jotsome 的 B0G5Z1G5VH 虽然定价 C$19.99、拿到 87 评、评分 4.7,利润看起来有 21.66%,但它月销与收入都还没跑出来,不能算真正成功案例;Calendarin 更差,8 个产品里 0 个盈利,且 8 个新品全亏,典型是新品牌硬闯失败。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显过热且接近价格战区。整体可盈利产品只有7.5%,而新上架产品盈利率是0%,说明新进入者几乎没有跑通;同时近几个月持续有新品牌涌入,但样本里大多数新品牌新ASIN都失败,市场不是在增长,而是在加剧内卷。
这个市场不值得进入,结论很明确:新品利润几乎被压到低位,已经接近价格战/饱和区。 新品里可见的高质量成功案例几乎没有,反而是大量新旧品牌都在亏损;对大品牌和小商家都不是好市场,尤其不适合小商家硬闯。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CJF697Z1 | Koncci | 2023-10-27 | Yes | C$15.69 | 200pcs | C$3138.0 | 11.55% | C$362.44 |
![]() | B07ZJ89HDZ | Mokani | 2019-12-21 | Yes | C$16.49 | 100pcs | C$1649.0 | 15.73% | C$259.39 |
![]() | B0CG8Q66LD | Apeso | 2023-09-21 | Yes | C$12.99 | 100pcs | C$1299.0 | 11.09% | C$144.06 |
![]() | B0DH4RSY5X | FZD | 2024-11-10 | Yes | C$24.24 | 50pcs | C$1212.0 | 10.25% | C$124.23 |
![]() | B0C2PC7C3X | Gannyfer | 2023-06-27 | Yes | C$30.39 | 20pcs | C$607.8 | 18.09% | C$109.96 |
![]() | B0CY9NCKYL | Riobat | 2024-05-06 | Yes | C$13.25 | 10pcs | C$132.5 | 20.54% | C$27.22 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GY7VWP84 | BLUELINE | 2026-05-09 | No | C$14.08 | 150pcs | C$2112.0 | -76.04% | C$-1605.96 |
![]() | B0FSY4SLY4 | Calendarin | 2025-11-14 | No | C$13.54 | 200pcs | C$2708.0 | -34.59% | C$-936.69 |
![]() | B0FH75HG7R | Calendarin | 2025-09-27 | No | C$12.94 | 100pcs | C$1294.0 | -18.25% | C$-236.15 |
![]() | B0FSY1D87F | Calendarin | 2025-11-14 | No | C$13.58 | 100pcs | C$1358.0 | -14.39% | C$-195.41 |
![]() | B0G34F3RW4 | Saiwiimody | 2026-01-03 | No | C$13.24 | 50pcs | C$662.0 | -6.54% | C$-43.29 |
![]() | B0FSY6DK6N | Calendarin | 2025-11-15 | No | C$11.33 | 100pcs | C$1133.0 | -1.01% | C$-11.44 |
![]() | B0FR4GKBPW | BENTUGO | 2025-12-02 | No | C$13.23 | 10pcs | C$132.3 | -1.74% | C$-2.3 |
![]() | B0FN2WTLSS | VALOME | 2025-10-09 | No | C$13.99 | 100pcs | C$1399.0 | 1.93% | C$27.01 |
![]() | B0G2T2BB9Q | Calendarin | 2025-12-28 | No | C$11.67 | 100pcs | C$1167.0 | 4.36% | C$50.89 |
![]() | B0GHLTV816 | Cabbrix | 2026-04-23 | No | C$19.99 | 100pcs | C$1999.0 | 9.88% | C$197.51 |
![]() | B0GM2SVFC3 | PARTSPOWER | 2026-03-11 | No | C$17.87 | 800pcs | C$14296.0 | 4.48% | C$640.47 |
![]() | B0DP9JYL1T | Cabbrix | 2025-11-21 | No | C$24.6 | -pcs | C$- | 17.2% | C$- |
![]() | B0GJK55HD6 | Cabbrix | 2026-04-23 | No | C$24.59 | -pcs | C$- | 17.44% | C$- |
![]() | B0GCZMD3GN | Cabbrix | 2026-04-13 | No | C$24.99 | -pcs | C$- | 16.14% | C$- |
![]() | B0GD158YBD | Cabbrix | 2026-04-09 | No | C$24.99 | -pcs | C$- | 15.99% | C$- |
![]() | B0FJS1RCZS | ZEEYUAN | 2025-11-06 | No | C$23.01 | -pcs | C$- | 14.94% | C$- |
![]() | B0GJCH9LQZ | Airniese | 2026-02-10 | No | C$7.99 | -pcs | C$- | 1.0% | C$- |
![]() | B0G5Z1G5VH | Jotsome | 2026-01-14 | No | C$19.99 | -pcs | C$- | 21.66% | C$- |
![]() | B0DP9FSJ67 | Cabbrix | 2025-11-21 | No | C$24.58 | -pcs | C$- | 17.21% | C$- |
![]() | B0FVKK8VF6 | Inanhoo | 2025-11-08 | No | C$6.99 | -pcs | C$- | -21.93% | C$- |
这个市场不值得进入:新品牌几乎没有真实成功案例,整体已经接近价格战/饱和区。 目前可见的新上架产品成功率是0%,全市场可识别盈利率只有7.5%,而新产品盈利率也是0%;同时样本里至少有4个新品牌在集中试错,说明新品牌进入后大多直接亏损。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经进入高风险价格战区,而且对新品牌几乎是封死的。 今年新品牌新品全部失利:17个新品牌新上架产品里,盈利率0%,不盈利率100%;最近一年也只有22个新品里全部不赚钱,说明不是偶发失败,而是持续恶化。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 3 | 1 | 2 | 0 | 0 | 0 | 0 | 16 |
| 2026 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 14 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 9 |
| 2025/12 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 4 |
| 2026/1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/5 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |