- Benchmark ASINB0DNJNFRVP
- MarketplaceCA
- Category ID6205511011
- Analyzed Products
- Keywordbinder, document binder, sheet protector binder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战高风险区，而且正在走向更拥挤的状态。新品牌没有跑出任何可验证的盈利，新产品整体成功率为0%，用户的50万人民币虽然能覆盖单个ASIN的前期投放和备货，但不足以改变这个赛道的利润结构。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，预算也不够支撑像样的起步。 市场已经是高风险价格战区，近几个月新品牌和新品几乎清一色亏损，用户的50万人民币虽然远高于单个新品的起步参考，但只够覆盖前期上架、首批采购、运费和投放，不能覆盖长期研发、品牌和认证成本。
Early sourcing + logistics + marketing budget (CAD)C$2,689.72 - C$2,689.72Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?52.94%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 活页笔记本/可替换内页本：很多用户买活页夹只是为了“可增减页面+快速翻页”，而活页本通常更轻便、外观更日常，适合替代轻量文档整理场景。
- 文件夹（插页式或按扣式）：如果只是临时收纳少量纸张、讲义、发票或项目资料，文件夹比三孔夹更便宜、无需打孔机，使用门槛更低。
- 拉链文件袋/资料袋：对于需要防散落、防潮、随身携带的用户，拉链文件袋往往比装入活页夹更直接，也更便宜，适合短期归档或外出携带。
- 档案盒/文件收纳盒：当用户的目标是“集中存放”和“长期收纳”而不是经常翻页时，档案盒比文档夹更省事，容量更大，也更适合批量放置整套资料。
- 牛皮纸分类信封/票据袋：如果只是分类保存收据、单页合同、账单等小批量纸张，分类信封更低成本，购买和使用都很简单，不需要配套装订系统。
- 数字扫描+云端文件夹：对以查阅和检索为主、很少需要纸质翻阅的用户，扫描成PDF后按文件夹管理，通常比购买实体活页夹更省空间、也更易共享与备份。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是典型的价格战高风险区。 目前新品牌只有4个，但新上架产品17个里新产品成功率是0%，新产品利润区间直接落在-72.64%到-11.01%，说明不是“有机会”，而是“连活下来都难”。
证据很直接：新进入者 OVISEEN 的单品 B0GK25LKGH 直接失败，连基础利润和销量都没有；而 Amazon Basics 的 B0CRDWCGBG 虽然月销400、月收2704.00 CAD、评分4.7、2515条评价，但利润仍然是-121.8%，说明这个类目连大牌都在靠规模硬扛，普通卖家进去只会更惨。 市场里多数常见款都被做成了标准化文件夹/活页夹/保护套，样式和功能高度重复，成功样本几乎都靠“更大品牌+更强流量”而不是产品本身。所谓小卖家可复制的真成功案例基本没有；你要找的“<300 reviews 的真正小卖家成功样本”在这份数据里没有出现，反而大量是旧品牌和高评价但仍亏损的产品，说明评价高不等于能赚钱。
结论：不要做。 Big Brand 角度也不成立，因为即使 Amazon Basics 这类老牌，单品预算已到了 38021.72 CNY 量级，且仍在亏；Small Business 角度更不成立，因为没有可复制的真小卖家成功样本，反而需要高投入、强流量，甚至接近“掠夺式营销”才可能挤进来。可参考的反面样本是 Amazon Basics 的 B0CRDWCGBG 和 OVISEEN 的 B0GK25LKGH：一个是大牌也亏，一个是新牌直接失败。
Least investment in new productsMost investment in new productsNew products with Highest revenueOVISEEN
Recent Monthly Revenue (CAD):-(-)B0GK25LKGHBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsAmazon Basics
Recent Monthly Revenue (CAD):-(-)B07R66874KBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (CAD):-(-)B0DNRPR8WXBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (CAD):C$2,704.00(400pcs/month)B0CRDWCGBG (4.7/5 (2515 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 紫色亮片外观很醒目，图片吸睛
- |
- A6拉链内页夹，功能与常规活页夹明显不同
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- 更适合手帐、卡片和票据收纳，目标更明确
B0GMJ6DLVF (4.5/5 (5 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 四色混装，视觉差异大，容易被点击
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- 2英寸大容量四只装，和单只基础款区别明显
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- 更适合批量采购的学生和办公室用户
B0DN5ZDSN4 (4.6/5 (971 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经明显进入价格战和过度拥挤状态。 现有数据里，已识别到的可判断利润产品中，亏损占绝对多数；新产品里真正有利润的几乎没有，反而是 Amazon Basics 这类大品牌的新货也在亏损，说明不是“做得不够好”，而是赛道本身不行。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B004ZKXHY2Cardinal2012-04-02NoC$7.99500pcsC$3995.0-114.07%C$-4557.09
B004ZKXMSICardinal2012-04-02NoC$10.49400pcsC$4196.0-99.45%C$-4172.92B0CRDWCGBGAmazon Basics2025-08-27NoC$6.76400pcsC$2704.0-121.8%C$-3293.47B0DN5ZDSN4Amazon Basics2025-06-13NoC$24.46200pcsC$4892.0-56.29%C$-2753.7B0DN5YZVQBAmazon Basics2025-06-13NoC$18.87200pcsC$3774.0-68.7%C$-2592.73
B0CGXZW1K3Merangue2023-08-30NoC$14.16300pcsC$4248.0-44.74%C$-1900.55
B0D4YWYHP6ZENOWICK2024-06-07NoC$15.64400pcsC$6256.0-29.67%C$-1856.15B0DNJNFRVPAmazon Basics2025-08-03NoC$18.04300pcsC$5412.0-31.19%C$-1688.0
B004ZKXIFKCardinal2012-10-30NoC$9.73200pcsC$1946.0-84.14%C$-1637.36
B00EHE2WREAvery2013-08-31NoC$11.49100pcsC$1149.0-68.48%C$-786.83
B004ZKXJUOCardinal2012-10-30NoC$8.56100pcsC$856.0-75.32%C$-644.73
B007Z7JAXOAvery2012-05-01NoC$6.99400pcsC$2796.0-22.71%C$-634.97
B007Z7KSRQAvery2012-05-01NoC$6.99100pcsC$699.0-55.11%C$-385.21
B0017P1FYMAvery2011-02-09NoC$11.3650pcsC$568.0-59.54%C$-338.18B07R8D1RHSAmazon Basics2025-04-04NoC$15.89500pcsC$7945.0-4.02%C$-319.38
B001B0AMQ0Avery2011-11-01NoC$10.8250pcsC$541.0-54.51%C$-294.89
B0CF7DC56BOxford2023-08-09NoC$7.9950pcsC$399.5-63.83%C$-255.0
B007Z7KSKIAvery2012-05-01NoC$7.9950pcsC$399.5-41.95%C$-167.59
B000JE973IAvery2011-11-01NoC$11.3310pcsC$113.3-32.04%C$-36.3
B0BKGR6BNTCraftSaints2023-01-09NoC$8.2210pcsC$82.2-5.53%C$-4.54Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0CRDWCGBGAmazon Basics2025-08-27NoC$6.76400pcsC$2704.0-121.8%C$-3293.47B0DNJNFRVPAmazon Basics2025-08-03NoC$18.04300pcsC$5412.0-31.19%C$-1688.0B0GMJ6DLVFPATIKIL2026-02-09NoC$17.09-pcsC$-6.78%C$-
B0GMHW4H1XPATIKIL2026-02-09NoC$19.27-pcsC$-17.36%C$-
B0GMHYM969PATIKIL2026-02-09NoC$17.7-pcsC$-15.74%C$-B0GWXSQ7G1-2026-04-12NoC$--pcsC$--%C$-B0FYPKMBRLZENOWICK2025-10-31NoC$--pcsC$--%C$-B0GK25LKGHOVISEEN2026-01-27NoC$--pcsC$--%C$-B0GWXK996B-2026-04-12NoC$--pcsC$--%C$-
B0GX2G83MPPATIKIL2026-02-11NoC$--pcsC$--%C$-B0H1RYW25WCardinal2026-05-14NoC$--pcsC$--%C$-
B0GWY8741X-2026-04-12NoC$--pcsC$--%C$-
B0G4TMMLGPQuhoxdye2025-12-03NoC$--pcsC$--%C$-
B0GLXT8M7KBetterJonny2026-02-06NoC$--pcsC$--%C$-B0GWY38C5D-2026-04-12NoC$--pcsC$--%C$-
B0GR641FDMDavis Group2026-03-04NoC$--pcsC$--%C$-#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新产品几乎全军覆没，已经进入价格战+高竞争区。 现有数据里，新产品成功率是0%，新品牌自己的新产品成功率也是0%，而且没有任何一个新上架产品显示出可验证的盈利；这不是可复制的机会，而是明显的失败市场。
证据很硬：市场里盈利产品占比为0.00%，新上架产品盈利占比也为0.00%；利润分布上，负利润低于-10%的产品有15个，而新产品里也有2个落在这个深亏区间。 近两年的上新趋势也在恶化：2025年只有4个新产品失败，2026年失败数跳到12个，说明竞争不是在缓和，而是在加剧。头部反面案例非常清楚，Amazon Basics 的 B0DNJNFRVP 仍然在卖，但月销300、营收C$5,412，利润率却是-31.2%，月亏 C$1,688，且总早期投入约 C$2,689.72；另一个 Amazon Basics 的 B0CRDWCGBG 月销400、营收 C$2,704，但利润率 -121.8%，月亏 C$3,293.47。老品牌里，Amazon Basics 7个产品全是非盈利，PATIKIL 4个新上架失败，Cardinal 也有多款老产品持续亏损，说明这不是“新手难”，而是连大品牌都在赔钱硬撑。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon BasicsPATIKILOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近价格战/过度拥挤状态。 近一年新品牌几乎没有真正跑通：新品牌新品盈利率为0%，非盈利率却高达75%-100%，而最近一批新上市产品里，几乎清一色都没达到盈利门槛，说明不是“少数赢家”，而是整体难做。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 0 0 0 0 0 0 2 2026 0 0 0 0 0 0 0 13 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 2 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 5 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases