
这个市场不值得进入,已经是明显的价格战区,而且新品牌几乎没有可复制的成功样本。现有数据里,新品牌新上架成功率是0%,最近新增的新品也都是亏损;你这50万人民币预算虽然表面上能覆盖单个ASIN前期启动,但不足以改变这个类目低利润、强同质化、强竞争的结构。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不值得进入:已接近价格战区,且新品牌成功率几乎为零。 你的50万CNY预算表面上能覆盖单个ASIN前期启动,但不足以改变这个类目里“低利润、低成功率、强竞争”的结构;对大品牌和小商家都不是好机会。
从数据看,CHALVIOR 是新品牌里少见的能跑出月销的样本,但它的单品 B0FXLZ9PPT 价格 €17.99,月销约100件,月收入约 €1,799,却是 -8.48% 利润率;这已经说明即使有活跃销量,也仍然亏钱。更关键的是,Gekufa 作为新品牌,两款新上架 ASIN(B0GSVVQ8ZM、B0H6J1TKS8)全部亏损,品牌新产品盈利率 0%;Cheerhom 这个老品牌的相关 ASIN B0D5GSQX9V 也只有 2.54% 利润率,且出现 676 reviews,这更像是老牌资源和高压营销,不是小商家能照抄的样本。市场里可观察到的“可复制成功”几乎没有,小品牌如果硬进,只能面对高成本、低回报、甚至需要偏激进营销才能维持曝光的局面。
结论非常直接:不建议进入。 大品牌若执意进场,只能把 Cheerhom 这类老品牌的替换管做低价规模战,但预算远远不够支撑品牌建设、认证和长期投放;小商家更没有真正健康的成功案例可跟,CHALVIOR 只能算“有销量但亏损”的反例,Gekufa 则是明确失败样本。真正该避免的是 B0FXLZ9PPT、B0GSVVQ8ZM、B0D5GSQX9V 这类同质化替换管 ASIN:结构太像、差异太弱、利润太薄,进场只会被卷进价格战。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品牌新上架产品几乎全军覆没,且已出现明显价格战信号。 现有数据里,新品牌新发布产品盈利率为0%,已抽样到的新品牌新上架里100%都没跑通;市场总体可判定为高风险,不适合大品牌或小商家贸然入场。
这个市场不可进入:已经是低利润、强同质化的价格战市场,而且新品牌完全没有成功证据。 目前新品牌里可确认的盈利率是0%,新品牌新上架产品里亏损率100%,并且只有4个品牌参与,2个是新品牌、2个是老品牌,说明不是靠新玩家扩张,而是靠少数老品牌和低价硬扛。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
![]() | B0FXLZ9PPT | CHALVIOR | 2025-10-24 | No | €17.99 | 100pcs | €1799.0 | -8.48% | €-152.55 |
![]() | B0GSVVQ8ZM | Gekufa | 2026-03-17 | No | €20.82 | -pcs | €- | -6.75% | €- |
![]() | B0D5GSQX9V | Cheerhom | 2024-05-29 | No | €23.99 | -pcs | €- | 2.54% | €- |
![]() | B0F545YNH5 | Elalove | 2025-05-16 | No | €30.99 | -pcs | €- | 9.38% | €- |
![]() | B0DVBTTFFT | Cheerhom | 2025-01-29 | No | €- | -pcs | €- | -% | €- |
![]() | B0H6J1TKS8 | Gekufa | 2026-06-24 | No | €- | -pcs | €- | -% | €- |
![]() | B0F93KQGH2 | Elalove | 2025-05-19 | No | €- | -pcs | €- | -% | €- |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FXLZ9PPT | CHALVIOR | 2025-10-24 | No | €17.99 | 100pcs | €1799.0 | -8.48% | €-152.55 |
![]() | B0GSVVQ8ZM | Gekufa | 2026-03-17 | No | €20.82 | -pcs | €- | -6.75% | €- |
![]() | B0H6J1TKS8 | Gekufa | 2026-06-24 | No | €- | -pcs | €- | -% | €- |
这不是一个适合进入的市场:新品牌新上架成功率为0%,整体新产品成功率也为0%,而且最近几个月的新上架全部在亏损,已经是明显的价格战/过度竞争市场。 你的预算是50万人民币,但从现有样本看,连看起来“卖得动”的新品也在亏,说明不是单纯铺货能解决的问题;如果没有明显差异化和更强资金投入,不建议推进。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经是明显的高风险/接近过热市场。 现有数据里,新品牌在这条赛道上的新上架产品成功率是0%,而且近期香港/年度新增几乎全部是失败案例,说明不是“还能靠差异化切进去”,而是正在被更强营销和更高投入的玩家挤压。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |