desk calendar 2026-2027 large 17x12 Inch-Wall & Desk Planner Dual-Use Design,18-Month Use, clear plastic cover
Desk Calendars - 产品分析报告
  • Benchmark ASIN
    B0DP6C6YD9
  • Marketplace
    CA
  • Category ID
    7234249011
  • Analyzed Products
  • Keyword
    desk accessories
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    No price data
  • Data Date
    2026-07-23
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Unknown
Unknown - Insufficient New Releases
Newly Released Counts (All Brands)
1
New Brand (0)
Old Brand (1)
Success rate (all brands)
0.00%
New Brand (0%)
Old Brand (0.00%)
Most products net profit margin range
N/A
Listing

Report summary from Keble AI Agent: Listing

这个市场不值得进入,已经是低利润价格战盘。 现有数据里,可识别盈利产品占比为0%,新品牌成功率也是0%,而唯一可见的有效销量样本 FZD 的 B0DP6C6YD9 虽然每月能卖约100件、月营收约 C$15,610,但利润率只有5.35%,明显低于你要求的10%底线,说明这不是健康赚钱市场,而是靠薄利硬撑的市场。

从证据看,市场既没有新品牌机会,也没有可复制的小商家成功样本:新品牌数量为0,2025到2026的可见新释放几乎没有形成有效盈利,2026年仅看到1个新上架样本 B0H6N5D82N,仍未证明能赚钱;品牌层面只有老品牌 FZD,2个产品里0个明确盈利、1个明确亏损、1个利润无法判定。失败原因也很直接:同质化强、利润太薄、市场规模小或竞争过强。对小商家来说,没有<300评论的真实赢家可抄,若硬进基本只能靠激进投放或类“predatory”打法;对大品牌来说,虽然500000 CNY 预算能覆盖单个ASIN前期启动,但即使砸钱,也是在一个回报极差的盘子里竞争,不值得进。

  • 结论:不要进入。
  • 大品牌可参考:FZD;可参考ASIN:B0DP6C6YD9
  • 小商家可参考:无真实健康样本
  • 小商家需要的策略:若强行进入,基本只能走高压营销,风险极高
  • 关键数字:盈利率0.00%,新品牌成功率0.00%,B0DP6C6YD9 利润率5.35%,月营收约 C$15,610
Recommended Products Features Direction
B0DP6C6YD9
Why do customers choose it?
  • 17×12英寸的大尺寸双用途台历/挂历,配透明塑料保护封面
  • 18个月长周期规划,且可桌面平放或悬挂使用
  • 面向需要大版面、长期日程管理的家庭与办公用户
  • Sales
    Avg. price: C$15.61|Latest price: C$17.99|Approx. recent monthly revenue: C$1,561.00 (100 pcs)|Net profit margin: 5.35%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    0 new brands1 old brands
    0 brands have new listings1 brands have new listings
    0 new listings1 new listings
    0 succeeded
    0 succeeded
    0 failed
    0 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    Old Brands

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      不建议进入,这个市场已经是价格战型、极度不适合新卖家切入。 用户预算50万CNY理论上能覆盖单个ASIN的前期启动,但数据表明这个市场几乎没有可复制的盈利空间:可识别利润的产品占比为0.00%,新发布产品盈利率也是0.00%,且当前样本里只有1个可见收入产品,月收入约15.61万CNY,但该款毛利率只有5.35%,典型低毛利、强压价市场。

      Early sourcing + logistics + marketing budget (CAD)
      N/A
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      100.00%
      New listing success rate (old brands):
      0.00%
      Alternatives
      1. 数字日历/电子日程显示器:用手机、电脑或平板上的日历应用替代纸质台历,几乎零额外成本,且可同步提醒、重复事件和跨设备查看,更适合重度日程管理用户。
      2. 可打印的月历模板:直接在网上下载免费模板,自行打印A4/月历页并夹在文件夹、活页板或墙面上使用,成本远低于购买成品台历,也方便按需替换。
      3. 白板/磁性计划板:用可擦写白板或冰箱磁贴计划表记录当月任务与约会,反复使用、修改更快,适合家庭和小团队,长期更省钱。
      4. 便签式任务管理:用便利贴、索引卡或便签墙做短周期规划,价格极低、上手简单,特别适合只需要临时提醒或本月重点事项的人。
      5. 笔记本/子弹日志(Bullet Journal):用现成笔记本手工排版日历、待办和习惯追踪,能把日程、备忘和复盘合并在一起,灵活度高且无需购买专门台历。
      6. 手机提醒 + 语音助手:通过定时提醒、待办清单和语音输入来替代桌面日历的“记事”功能,尤其适合经常移动办公或不习惯看纸质日历的人。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这个市场不适合进入,结论很直接:利润率只有5.3%,已经落入价格战区,且当前可见样本里盈利产品占比为0%,不是可投市场。 对大品牌和小商家都不建议推进;如果硬要做,小商家更是没有健康的成功样本可抄,唯一可参考的只是FZD这种老品牌在同款里还能靠销量撑住,但它本身也没赚到钱。

      FZD
      Old brand with the most profitable new products
      desk calendar 2026-2027 large 17x12 Inch-Wall & Desk Planner Dual-Use Design,18-Month Use, clear plastic cover
      Recent Monthly Revenue (CAD):C$1,561.00(100pcs/month)
      B0DP6C6YD9 (4.6/5 (111 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
    • #Differentiations

      Unique productsCommon products
      desk calendar 2026-2027 large 17x12 Inch-Wall & Desk Planner Dual-Use Design,18-Month Use, clear plastic cover
      Differentiation:
      1. Product features and designs are too common without differentiation
      B0DP6C6YD9 (4.6/5 (111 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这不是一个适合进入的市场:当前数据直接显示利润率极低、盈利样本几乎不存在,属于高风险价格战市场。 现有可识别样本里,只有 1 个新上架产品 B0H6N5D82N 被标成“其他/无法确认盈利”,另一个产品 B0DP6C6YD9 的利润率只有 5.3%,低于 10% 的盈利门槛;市场可识别的整体盈利率为 0.00%,新上架产品盈利率也为 0.00%。

      对大品牌来说,这也不是“值得打进去”的市场;对小品牌来说,更不适合,除非愿意接受极强营销投入和很低回报。 目前唯一能拿来做案例的品牌是 FZD:它不是新进入者,品牌成功率 0.00%,2 个产品里 0 个可确认盈利、1 个非盈利、1 个利润不可判定;其中 B0DP6C6YD9 月销约 100、月营收 C$1561、最近利润只有 C$83.52,早期投入约 C$1404.90,说明就算有销量,也是在极薄利润下运行。按你给的规则,低于 10% 属于价格战区,而这里连 10% 都达不到,根本不构成可复制的健康机会;也看不到新品牌真正成功的证据,更没有需要超过 200~300 评价的“正常小商家”样本,反而更像靠激进投放维持的弱利润盘。

      结论:不要进入。 大品牌虽“理论上可以砸钱试”,但这类低利润盘不值得;小品牌没有清晰的低评价真实赢家,且现有样本利润太薄,不能作为进入依据。

      Profitability difficulty
      Unknown - Insufficient New Releases

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Non-Profitable Products

      Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.

      B0DP6C6YD9
      B0DP6C6YD9
      FZD
      2025-01-16
      No
      C$15.61
      100pcs
      C$1561.0
      5.35%
      C$83.52
      No profitable product data available for new products
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不值得进入:整体利润率几乎清零,且没有任何可验证的成功新进入者,已经是明显的低利润竞争区。 现有样本里,全部可识别产品的盈利率是0%,新上架产品盈利率也是0%;同时,时序上几乎没有新的有效增长,2022到2025没有可见新产品成功,2026也只有1个新产品且仍未盈利,说明不是成长市场,而是被低利润和弱差异化拖住的市场。

      证据很直接:唯一可见品牌FZD是老品牌,2个产品里0个盈利、1个明确亏损、1个利润无法判断;其中 B0DP6C6YD9 只有5.3%利润率,月收入C$1,561,但按现有成本结构已经低于你要求的10%可接受线。 这个产品卖得动(每月100件、111条评论、4.6分),但依然不赚钱,核心原因是“利润太薄、同质化强、市场太小或竞争极端”;这意味着即使是老品牌也只能勉强跑量,新品牌更难复制。市场总样本收入也只有C$1,561,规模非常小,不支持你用常规打法进去。

      对你而言,结论是:大品牌不该进,小品牌更不该进。 以你C$500,000预算来看,资金不是问题,问题是回报结构太差;要做出像B0DP6C6YD9这样的销量,仍然只能换来5%左右利润,而且这还是老品牌的样本。没有看到任何真实的小品牌成功案例(<300评论且可验证盈利),也没有看到需要你去跟随的成熟成功路径;如果硬进,基本只能走高投入品牌战或激进推广,风险极高,不建议继续。

      No data available
      No data available
      No data available
    • #Success Rate by Entry Time

      Listing

      结论很明确:这个市场不值得进入,属于高风险、低确定性市场。 近一年几乎没有可见的新品牌有效进入,整体不是机会扩张,而是需求弱、竞争强、利润难以验证;现有成功信号也主要来自老品牌,不是小商家可复制的入口。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500000000
      202600000001
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/700000000
      2025/800000000
      2025/900000000
      2025/1000000000
      2025/1100000000
      2025/1200000000
      2026/100000000
      2026/200000000
      2026/300000000
      2026/400000000
      2026/500000000
      2026/600000001
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
    What is Keble?

    Keble is an e-commerce AI Agent that helps sellers solve daily e-commerce issues. This report is generated by Keble AI.

    Analyze Product Opportunity with Keble
    1. One report to tell you whether to enter the market or not, significantly reducing inventory risk.
    Keble AI Agent