
结论很明确:这个市场已经是价格战重、且接近过度拥挤的赛道,不建议现在进入。 新品牌真正能赚钱的新品只有19.51%,而80.49%新品不赚钱;近一年新入场品牌已有11个,老品牌12个,强势老品牌已经占住利润位,新卖家如果没有明显功能升级和更高预算,基本很难跑出来。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得现在进入。 价格战已经形成,样本里新品牌新品盈利率只有18.18%,新品牌新品亏损率却高达80%,而且市场整体盈利产品只占28.07%;更关键的是,市场里不少新品利润率被压到10%上下,说明靠常规打法很难赚钱,必须上强营销、强差异化甚至品牌战,才可能勉强站住。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,原因很明确:新品牌新上架盈利率只有20%,但新品牌新上架亏损率高达80%,同时老品牌新上架也只有14.29%能赚钱,说明这里不是“还有空间”的市场,而是明显被强势玩家和价格竞争挤压的市场。 再看产品层面,真正能跑出来的只有少数几个款,像 Lubluelu 的 B0H28B2VD9 和 WECLEAN 的 B0CZDDQBPJ/B0BVVZXPNJ,而大量新款要么不赚钱,要么直接没销量,属于高风险、低容错的盘子。
这个市场不值得进入,结论是直接放弃。 新品利润集中在10%~20%区间,但大量新产品已经落到0%~10%,而且2026年新品发布明显加速、亏损新品快速增多,说明市场正在走向高竞争、低回报,不是适合新卖家切入的赛道。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0H28B2VD9 | Lubluelu | 2026-05-18 | Yes | €84.12 | 800pcs | €67296.0 | 13.96% | €9394.53 |
![]() | B0CZDDQBPJ | WECLEAN | 2024-03-29 | Yes | €98.75 | 400pcs | €39500.0 | 15.61% | €6165.95 |
![]() | B0D6YR6562 | Vacmaster | 2024-06-18 | Yes | €72.64 | 400pcs | €29056.0 | 14.66% | €4259.61 |
![]() | B0BVVZXPNJ | WECLEAN | 2023-02-15 | Yes | €88.79 | 300pcs | €26637.0 | 14.15% | €3769.14 |
![]() | B0B3J3Q9RD | HAUSHOF | 2022-06-08 | Yes | €79.77 | 300pcs | €23931.0 | 14.67% | €3510.68 |
![]() | B0FD9R33PF | welsauber | 2025-06-16 | Yes | €79.08 | 200pcs | €15816.0 | 11.51% | €1820.43 |
![]() | B0H4FX53MQ | Lubluelu | 2026-06-07 | Yes | €104.22 | 75pcs | €7816.5 | 11.73% | €916.88 |
![]() | B0DY7KXXYN | Hjh | 2025-02-23 | Yes | €76.78 | 100pcs | €7678.0 | 10.97% | €842.28 |
![]() | B0DRV2LMJ3 | Tdyon | 2024-12-30 | Yes | €70.3 | 100pcs | €7030.0 | 10.87% | €764.17 |
![]() | B0D2HFLM1C | HAUSHOF | 2024-04-23 | Yes | €96.15 | 50pcs | €4807.5 | 15.71% | €755.26 |
![]() | B0FX2VMCNS | ToyGem | 2025-10-20 | Yes | €87.37 | 50pcs | €4368.5 | 14.76% | €644.8 |
![]() | B0GFMB58FC | Lubluelu | 2026-01-07 | Yes | €84.75 | 50pcs | €4237.5 | 14.03% | €594.53 |
![]() | B0FXLJJ1P8 | PlayDen | 2025-10-24 | Yes | €83.53 | 50pcs | €4176.5 | 12.89% | €538.36 |
![]() | B0G64X8VXF | Hjh | 2025-12-10 | Yes | €81.27 | 50pcs | €4063.5 | 11.93% | €484.78 |
![]() | B0FX4QMTFQ | Lubluelu | 2025-12-02 | Yes | €79.91 | 50pcs | €3995.5 | 12.01% | €479.86 |
![]() | B0H3NQDTBK | welsauber | 2026-06-02 | Yes | €83.6 | -pcs | €- | 11.81% | €- |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0H28B2VD9 | Lubluelu | 2026-05-18 | Yes | €84.12 | 800pcs | €67296.0 | 13.96% | €9394.53 |
![]() | B0H4FX53MQ | Lubluelu | 2026-06-07 | Yes | €104.22 | 75pcs | €7816.5 | 11.73% | €916.88 |
![]() | B0FX2VMCNS | ToyGem | 2025-10-20 | Yes | €87.37 | 50pcs | €4368.5 | 14.76% | €644.8 |
![]() | B0GFMB58FC | Lubluelu | 2026-01-07 | Yes | €84.75 | 50pcs | €4237.5 | 14.03% | €594.53 |
![]() | B0FXLJJ1P8 | PlayDen | 2025-10-24 | Yes | €83.53 | 50pcs | €4176.5 | 12.89% | €538.36 |
![]() | B0G64X8VXF | Hjh | 2025-12-10 | Yes | €81.27 | 50pcs | €4063.5 | 11.93% | €484.78 |
![]() | B0FX4QMTFQ | Lubluelu | 2025-12-02 | Yes | €79.91 | 50pcs | €3995.5 | 12.01% | €479.86 |
![]() | B0H3NQDTBK | welsauber | 2026-06-02 | Yes | €83.6 | -pcs | €- | 11.81% | €- |
这个市场不适合现在进入,结论很明确:新品成功率只有19.51%,但真正能稳定赚钱的新品只占18.18%;更关键的是,80.49%的新品没过关,已经是明显的高竞争/价格战市场。 用户预算50万人民币表面上够做单品,但这类市场不是“有钱就能赢”,因为成功依赖明显的功能差异和持续投放,不是低成本铺货能解决的。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经明显进入高风险价格战区,不适合继续进入。 近一年新进入的真实新品里,只有20%能做到可盈利,80%失败;而2026年的新增里,失败明显多于成功,说明竞争正在加剧、赚钱越来越难。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 2 | 4 | 0 | 0 | 0 | 7 |
| 2026 | 0 | 0 | 2 | 4 | 0 | 0 | 0 | 25 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 3 |
| 2026/1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
| 2026/3 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 6 |