- Benchmark ASINB0DNK7P5RH
- MarketplaceCA
- Category ID6304020011
- Analyzed Products
- Keywordoffice supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-21
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，且已经是低利润价格战市场。 现有数据里，新品牌数为 0，说明不是“很多新品牌涌入”的典型过热，而是更糟——市场几乎没有给新玩家留出真实盈利空间；所有可识别的新发布产品里，盈利率都是 0%，新发布产品的成功率也是 0.00%，这不是个别失手，而是整体回报结构就不好。
证据上看，老品牌 Amazon Basics 也只能勉强守住，不能当作小卖家成功样本。 目前唯一清晰可见的活跃样本是 Amazon Basics 的 B0DNK7P5RH，售价 C$9.28，月销 50，月营收 C$46,400，但利润率只有 9.72%，低于你要求的 15% 可接受线，也低于 10% 的高风险线；同品牌的 B0DPXVMRK9 甚至是不活跃销售，品牌下可识别盈利产品比例为 0%，新产品盈利比例也为 0%。从原因看，这两个产品都卡在“缺乏差异化 + 市场太小/竞争太强 + 利润太薄”上，意味着如果不靠更强品牌力、更多投放或明显产品升级，普通新卖家很难复制。
对两类玩家都不友好：大品牌可以硬进，但要接受低毛利；小企业不建议进，且没有真实小卖家成功案例可学。 用户预算 500,000 CNY 表面上够做单个 ASIN 的前期启动，但这里的主问题不是首批货款，而是后续品牌、推广、研发和认证成本会把利润吃掉；按目前样本看，连老品牌都没有跑出健康利润，更别说新小品牌。最关键的短判断是：不进入。 若一定要找参考，只能把 Amazon Basics 当作防守型样板，而不是机会样板；小卖家这边没有值得跟随的真实成功品牌或 ASIN。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这个市场不值得进入。 现有数据直接显示：新产品整体盈利率为0%，连新上架产品的盈利率也是0%；同时可见样本里只有 Amazon Basics 的 B0DNK7P5RH 还在活跃销售，但利润率只有 9.72%，已经落在价格战高风险区，说明市场不是在赚钱，而是在拼低利润和流量。
证据很明确。 用户预算是 500,000 CNY，表面上足以覆盖单个 ASIN 的前期起步，但这只能覆盖前几个月的采购、运费和推广，不包含研发、品牌和认证；而市场投资侧给出的可见样本里，Amazon Basics 这个老品牌的 B0DNK7P5RH 以 C$9.28 的售价、50 单/月、C$46,400 月收入运行，却仍只有 9.72% 利润率，另一个旧款 B0DPXVMRK9 已经不活跃，说明这类产品很难靠普通中小卖家跑出健康利润。更关键的是，市场里“可识别盈利产品占比 0.00%”，新发布产品盈利率也是 0.00%，这意味着不是个别产品失败，而是整体回报结构就很差；而且唯一清晰可见的样本来自老品牌 Amazon Basics，不能当作小卖家成功案例，更不能拿来证明小品牌可复制。
结论：不要进。 对大品牌来说，这也不是好市场，因为要靠品牌力和持续投放才能抢到极薄利润；对小企业来说更糟，当前没有可验证的真实小卖家成功样本，反而更像是被老品牌和低价竞争挤压的市场。如果你一定要找参考，只能看 Amazon Basics 的 B0DNK7P5RH 作为“大品牌防守型打法”样本，但它也只是勉强活着，不是优质机会；小卖家这边没有值得跟随的真实成功 ASIN。
Early sourcing + logistics + marketing budget (CAD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Alternatives- 普通便签纸/索引贴纸（无弹出盒彩盒版本）
- 可重复使用的塑料书签式页签（单张/少量装，按需撕取）
- 标签贴/分页贴混装的通用文具套装（非品牌、非盒彩色分类版）
- 电子文档批注工具（如PDF高亮、注释、书签功能）
- 可打印标签纸/手写标签贴（用于文件分类，替代页旗和页签）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已表现出明显的价格战和低差异化特征，连老牌大品牌的样板单品都没赚到钱。 目前看到的唯一老品牌 Amazon Basics，整体 2 个可判定产品里 0% 盈利，核心新款 ASIN B0DNK7P5RH 价格 C$9.28、月销 50、月营收 C$464，但利润率只有 9.7%，低于你要求的 15% 可接受线，属于典型低毛利陷阱。
Old brand with the most profitable new productsAmazon Basics
Recent Monthly Revenue (CAD):-(-)B0DPXVMRK9Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (CAD):C$464.00(50pcs/month)B0DNK7P5RH (4.3/5 (494 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0DNK7P5RH (4.3/5 (494 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0DPXVMRK9Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，而且已经明显偏向价格战。 目前可见样本里，盈利率只有0%，新产品盈利率也是0%，新品牌没有任何可确认的成功案例；唯一的“新产品”来自老品牌 Amazon Basics，ASIN B0DNK7P5RH 仍然只有9.7%利润率，属于低于10%的高风险区，说明不是靠小品牌能轻松切入的市场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0DNK7P5RHAmazon Basics2025-08-27NoC$9.2850pcsC$464.09.72%C$45.11B0DPXVMRK9Amazon Basics2024-12-09NoC$--pcsC$--%C$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0DNK7P5RHAmazon Basics2025-08-27NoC$9.2850pcsC$464.09.72%C$45.11#New Product Success Rates
Listing这个市场不值得进入：新产品整体盈利率为0%，新品牌新发布盈利率同样为0%，而且已出现明显价格战信号。 目前看到的唯一核心样本 Amazon Basics 的新发布 ASIN B0DNK7P5RH 虽然有 494 条评价、月销约 50 件、月营收约 464 CAD，但利润率只有 9.7%，低于你要求的 15% 可接受线，说明这不是“能赚”的市场，而是“拼量还不够、利润更薄”的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Basics#Success Rate by Entry Time
Listing这个市场不值得进入，已经是价格战边缘且对新玩家极不友好。 现有数据里，近几年几乎没有可验证的新品牌成功案例；唯一清晰样本是 Amazon Basics 的 B0DNK7P5RH，虽然月销约50件、月流水约464 CNY，但利润率只有9.7%，仍然判定为不盈利，说明这个品类连大品牌都只能靠规模和品牌去硬扛，普通新卖家更难复制。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 1 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases