- Benchmark ASINB0FVF9KS9P
- MarketplaceCA
- Category ID7234241011
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入。 目前只有2个新品牌、3个新上架样本，表面成功率66.67%，但样本太小，而且最近一批新品已经出现失败，说明市场不是稳定扩张，而是在变窄、变卷；真正能跑出来的也只是靠差异化外观和功能勉强做成，不是可以复制的稳健赛道。
证据很清楚： ROZZBY 的 B0FN2TZX7W 售价 C$15.99，月销50，月营收 C$799.50，利润率15.33%，早期投入约 C$1,599；Jotsome 的 B0FVF9KS9P 售价 C$19.99，月销50，月营收 C$999.50，利润率21.38%，但它后续的 B0G565CT1K 直接不盈利。两家能成的共同点都不是低价，而是“旧款基础上的功能+外观升级”，比如装饰化封面、贴纸、双面书写区、18个月周期；失败款的问题则是缺少足够独特性，已经出现“同类堆料也卖不动”的信号。市场总样本收入只有 C$1,799，说明能吃到的盘子不大，且利润集中在15%~22%的勉强区间，没有任何高利润强势款，价格战风险已经明显抬头。
对两类卖家都不友好： 大品牌若硬进，至少要按 ROZZBY / Jotsome 这种差异化路线准备 C$1,600~C$2,000 级别的单品启动资金，而且还要额外留品牌、内容、研发预算；小商家虽然理论上能做，但没有真正的“低评论真成功”扩张案例，现有成功样本也只是26条和87条评论，不能算宽松机会。结论很直接：现在不要进。 如果没有明确的设计差异、礼品化定位和持续投放能力，这个市场更像窄机会，而不是可放大的机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这个市场可以进，但只适合有一定预算、且能做差异化的新品牌；对小商家来说，能做，但要避开无差异硬拼。 当前样本里新品牌新上架成功率是66.67%，失败率33.33%，但样本只有3个，不能代表高确定性；更关键的是，已观察到的盈利产品都不是靠低价硬卷，而是靠功能和外观差异化，说明这是一个有门槛、不是纯价格战的市场。
Early sourcing + logistics + marketing budget (CAD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):66.67%Which new brands have these successful new listings?Alternatives- 可打印的免费桌面日历模板：用户只需在家打印或手写装订，成本远低于成品桌历，且能按需替换月份/版式。
- 手机日历/任务管理应用（含免费版）：比桌面收纳/文件整理产品更易获得，能同时满足日程、提醒和待办管理，适合不想占用桌面空间的人。
- 单页纸质待办清单/周计划模板：超低成本、即拿即用，适合只需要记录任务而不需要实体收纳或复杂文件管理的用户。
- 便签纸 + 文件夹/活页夹组合：比专门的桌面文件收纳更便宜、更灵活，既能临时记录又能快速归档少量文件。
- 白板或磁性计划板：可反复擦写，适合高频修改日程和待办，比购买专用桌面组织器更省钱，也更适合共享办公场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场现在不值得进入：只有2个可识别新品牌样本，却已经出现1个亏损新品，且当前能跑出来的成功案例都只是低样本、低确定性的单点结果。就现有数据看，市场不是“高胜率机会”，而是靠少量差异化设计勉强活下来的窄机会。
证据很直接：新品牌新品盈利率只有66.67%，亏损率33.33%；样本里没有旧品牌成功案例，时间趋势也只看到2025年10月到12月连续出现新货，2026年后没有新增，说明热度在退，不是持续扩张。 现有两个可学的案例分别是：Jotsome 的 B0FVF9KS9P，售价 C$19.99，87条评论，评分4.7，月销50，月营收 C$999.50，利润率21.4%，早期投入 C$2161.08，其中广告约 C$486.03；ROZZBY 的 B0FN2TZX7W，售价 C$15.99，26条评论，评分4.5，月销50，月营收 C$799.50，利润率15.33%，两者共同点都是做了明显差异化：装饰化外观、功能叠加、礼品化定位，而不是纯拼价格。Jotsome 还有一个反面例子 B0G565CT1K，直接亏损且无有效销量数据，说明“同类堆料但没有清晰卖点”会死得很快。
结论：大品牌和小商家都不应把这里当成可复制的稳健赛道。 大品牌若硬进，只能跟着 Jotsome / ROZZBY 这种“差异化台历”路线，至少要准备接近 C$2,000+ 的单品早期投放资金，而且还要额外预留品牌与内容成本；小商家能参考的只有 ROZZBY 这类真正的新品牌成功样本，但它也只做到26条评论、15.33%利润率，说明不是轻松赚钱，而是勉强跑通。如果你没有明确设计差异、礼品属性和内容投放能力，就不要进。
New products with Highest revenueJotsome
Recent Monthly Revenue (CAD):C$999.50(50pcs/month)B0FVF9KS9P (4.7/5 (87 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsROZZBY
Recent Monthly Revenue (CAD):C$799.50(50pcs/month)B0FN2TZX7W (4.5/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 粉色花卉封面，视觉差异最大
- |
- 带贴纸，更像礼品装饰品
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- 台历+待办区，兼顾功能和桌面美感
B0FN2TZX7W (4.5/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 自然系九种风格，审美辨识度高
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- 18个月跨年度，功能与常规台历不同
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- 紧凑立式翻页+备注区，适合桌面展示
B0FVF9KS9P (4.7/5 (87 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场目前不值得进入，原因不是“有没有利润”，而是“利润太少且样本太小，已经开始像低价内卷市场”。 现有新产品里，已确认的盈利新品只有2个：B0FVF9KS9P（Jotsome，21.38%，月销50，月营收C$999.5）和 B0FN2TZX7W（ROZZBY，15.33%，月销50，月营收C$799.5）；另一个新产品 B0G565CT1K（Jotsome）已落入不盈利。按当前可见样本算，盈利/不盈利是 2:1，也就是66.67% 对 33.33%，但这并不代表市场健康，因为盈利都卡在15%~22%这种“勉强可做”的区间，没有任何>40%的强利润款，说明不是高成长市场，而是靠轻差异化和基础运营硬挤出来的空间。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FVF9KS9PJotsome2025-11-10YesC$19.9950pcsC$999.521.38%C$213.7B0FN2TZX7WROZZBY2025-10-18YesC$15.9950pcsC$799.515.33%C$122.57Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FVF9KS9PJotsome2025-11-10YesC$19.9950pcsC$999.521.38%C$213.7B0FN2TZX7WROZZBY2025-10-18YesC$15.9950pcsC$799.515.33%C$122.57#New Product Success Rates
Listing结论很直接：这个市场可进，但已经明显偏成熟，且对新品牌来说门槛不低；小品牌能合法做成，但必须靠差异化，不是靠低价硬拼。 现在看到的成功样本太少，且成功都建立在“旧款基础上做功能和外观升级”，说明不是蓝海；但还没到全面失控的价格战阶段，所以不属于立刻放弃的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ROZZBYJotsomeNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Jotsome#Success Rate by Entry Time
Listing结论很明确：这个市场现在不可进，已经接近/进入价格战风险区，不适合大品牌也不适合小商家。 近一年真正的新品牌成功只有2个ASIN：ROZZBY 的 B0FN2TZX7W、Jotsome 的 B0FVF9KS9P；失败只有1个：Jotsome 的 B0G565CT1K，表面成功率66.67%，但样本极小，不能掩盖问题：最近几个月只有2025年10月和11月各出现1个成功，12月就出现失败，说明新进入并没有形成稳定赚钱节奏，反而是越新越难做。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 1 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 1 0 0 0 0 2025/11 0 0 0 0 1 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesDesk Calendar 2026, Desktop Calendar 2026 Standing Flip Cover 12 Month(January - December), Small Desk Planner Organizer with Stickers, Office Accessories and Home School Supplies, 8" x 6"
This listing is deemed profitablePrice (CAD)C$15.99Released TypeNew Release (2025-10-18)Brand is a new entry in this marketSize and Weight20.8 x 20.2 x 1.5 cm, 150.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色花卉封面风格，偏装饰性和礼品化, 立式翻页台历，搭配封面式外观与赠送贴纸，整体更偏桌面装饰日历而非纯办公日历Key Buying Motive
带贴纸、双面书写区和节假日标注，兼顾计划、待办和装饰属性Target Customers
更适合希望把日程管理和桌面美化结合起来的家用/小办公室用户Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$799.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.90% / 15.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.21% / 5.64%Peak / Non PeakSales & BSR Performance
Jotsome Desk Calendar 2026-2027, Small Standing Flip Calendar 6"x7.5"
This listing is deemed profitablePrice (CAD)C$19.99Released TypeNew Release (2025-11-10)Brand is a new entry in this marketSize and Weight23.9 x 15.3 x 1.4 cm, 222.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
提供9种自然感、舒缓风格，审美上更偏家居装饰化, 6"x7.5"紧凑立式翻页台历，双面布局并带便签/待办区Key Buying Motive
18个月周期（2026年7月-2027年12月）+ 双面日期/备注区，信息密度高于常见12个月台历Target Customers
偏好安静、自然风格桌面用品的家庭办公用户，尤其是需要跨年度长周期规划的人群Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$999.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight21.10% / 21.38%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.62% / 9.91%Peak / Non PeakSales & BSR Performance