- Benchmark ASINB0FKHP78KJ
- MarketplaceCA
- Category ID7234246011
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-18
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，且对小品牌和大品牌都不友好。 现有数据几乎没有真正的新品牌机会：新品牌数量为0，新上架里能确认盈利的只有 Riobat 的老品牌新上架款 B0FKHP78KJ，利润率 14.9%，月销 300、月营收 C$3,771；这说明当前能赚钱的不是“新品牌打出来”，而是老品牌借旧链接改版收割流量。同时，市场里可见样本的亏损款来自 Two Tumbleweeds 和 Riobat，失败原因都很一致：缺少差异化、公开款式太通用、竞争太挤。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：当前样本里只有 1 个可盈利产品、1 个不可盈利产品，整体可盈利率 33.33%，但新上架产品表面上 100% 盈利其实只来自 Riobat 这一家老品牌，说明不是新品牌机会，而是老品牌在收割流量。 用户预算 50万CNY 对单个ASIN的前期铺货、物流和投放是够的，但这只是起步钱，不包含研发、品牌和认证；在这种低样本、强旧品牌主导的市场里，钱够不代表能赢。
Early sourcing + logistics + marketing budget (CAD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):100.00%Which old brands have these successful new listings?Alternatives- 免费手机/平板日历应用（如Google Calendar、iPhone日历）——比实体桌面/文件收纳更便宜、随时同步提醒，适合临时改期和多人协作。
- 可打印的A4/Letter周计划模板——几乎零成本，按需打印，替代桌面计划板/文件整理中的“任务分区+时间安排”功能。
- 白板/磁性白板日程板——一次性购买后可反复擦写，适合桌面边快速记录待办，通常比带装饰性的日历/整理用品更实用。
- 便签墙/便利贴任务系统——成本低、上手快，可把待办贴在显示器边或墙上，适合轻量级文件/任务归类场景。
- 电子表格或Notion/OneNote模板——免费或低成本，适合把文件清单、待办、截止日期集中管理，比物理收纳更灵活。
- 桌面文件托盘/文件夹的极简替代：普通硬质文件夹+抽屉分隔盒——通常更便宜、购买更容易，也能完成基础纸张归档，不必买专门设计款。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不该进，结论很直接：当前样本里几乎没有足够的新品牌机会，反而更像是老品牌在靠旧链接改版吃掉少量利润的盘子。 已看到的可盈利样本只有 Riobat 的 B0FKHP78KJ，利润率 14.9%，月销 300、月营收 C$3,771，早期投入约 C$2,406.23；但这不是新品牌的成功范本，而是老品牌在旧 ASIN 上做新版本，带着品牌基础和历史链接优势。
Old brand with the most profitable new productsRiobat
Recent Monthly Revenue (CAD):C$3,771.00(300pcs/month)B0FKHP78KJ (4.1/5 (144 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 花卉+绿色叶片，视觉风格更女性化
- |
- 8.5×11小尺寸，墙挂/桌摆都更灵活
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- 六种页面设计，图片变化更吸引点击
B0FKHP78KJ (4.1/5 (144 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 极简米白风格，与花卉日历差异大
- |
- 6×9周计划版式，功能类型不同于月历
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- 桌面记事本形态，适合办公人群
B07GC9YQLC (4.7/5 (3594 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合现在进入：利润和竞争都显示出明显的低门槛、低质量竞争特征，且新入场样本太少，无法证明存在稳定的中小卖家机会。 现有可见数据里，只有 1 个新产品样本，利润率 14.9%，刚好卡在可接受下限，但这不是强机会；反而更像是靠旧链接、低价和基础款式在吃存量。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FKHP78KJRiobat2025-10-01YesC$12.57300pcsC$3771.014.9%C$561.88Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FKHP78KJRiobat2025-10-01YesC$12.57300pcsC$3771.014.9%C$561.88#New Product Success Rates
Listing结论很明确：这个市场不适合进入，尤其不适合小品牌。 现有数据只看到极少数盈利新品，而且盈利几乎被老品牌/老Listing拿走，新品牌真正靠“全新产品”成功的证据缺失，说明门槛高、竞争强，且更像靠既有品牌势能和旧链接改款在吃利润。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
RiobatNo data available#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：当前是高风险、接近价格战区，不适合大品牌或小品牌再去硬闯。 目前没有看到新品牌的真实扩张浪潮，反而几乎只有一个老品牌 Riobat 在撑场，而且唯一能确认的成功样本还是“旧品牌挂新上架”的路线，不是真正的新品牌机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 1 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases2026 Calendar - 2026-2027 Wall Calendar Runs from July 2026 to December 2027, 8.5" x 11", Floral Calendar for Wall or Desk, Feminine Design for Office, Home or School
This listing is deemed profitablePrice (CAD)C$12.57Released TypeNew Upgraded Version on Old ASIN (2025-10-01)Brand is an old entry in this marketSize and Weight28.1 x 21.8 x 1.2 cm, 141.00gProfitable Factors
Based on old ASINUnique appearance designLow pricing strategyDesign & Appearance
花卉与绿色叶片主题，偏女性化配色, 8.5×11英寸小尺寸月历，六种不同页样式，适合墙挂或桌面摆放Key Buying Motive
18个月规划，覆盖2026年7月至2027年12月，兼具墙历与桌历用途Target Customers
偏好花卉装饰风格、用于家庭办公室/学校/送礼的女性用户Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$3,771.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.26% / 14.90%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.67% / 3.32%Peak / Non PeakSales & BSR Performance