- Benchmark ASINB0GZH4LX4F
- MarketplaceDE
- Category ID908823031
- Analyzed Products
- Keywordfreistehende kühl gefrierkombination, no frost kühl gefrierkombination
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论非常明确：新品成功率是0%，而且最近进入的品牌几乎全军覆没，已经是明显的价格战+饱和市场。 新品牌只有 Exquisit 和 Cecotec 两个，但它们一共12个新产品里0个盈利；全市场16个新发布里，盈利率也是0%，同时新发布利润区间集中在 -31.35% 到 -20.82%，这不是“有机会优化”，而是结构性亏损。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，用户预算虽然足够覆盖单个ASIN的前期启动，但市场已经是明显的价格战+高风险状态。 当前市场可识别利润产品占比为0%，新品盈利占比也是0%；新品牌新品盈利率0%，但新品牌新品非盈利率高达91.67%，老品牌新品非盈利率也有75%，说明不管是新玩家还是老玩家，几乎都在亏钱。
Early sourcing + logistics + marketing budget (EUR)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?25.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 桌面/台下式小冰箱 + 独立小冰柜：如果用户主要是想分开存放冷藏和冷冻，这种组合通常比一体式更便宜、搬运更容易，也更适合租房或空间受限场景。
- 二手/翻新单门冰箱配迷你冷冻柜：通过二手平台或翻新渠道先买低价冷藏设备，再按需补一个小冷冻柜，整体预算压力通常低于直接买新的无霜双门组合机。
- 带冷冻功能的多门办公/宿舍冰箱：若用户对大容量要求不高，这类产品往往价格更低、体积更小、安装更简单，适合“先解决基本需求”的替代方案。
- 冷冻抽屉式卧式冷柜 + 现有冷藏设备：对于更看重冷冻囤货而不是统一外观的人，小型卧式冷柜往往单位容量成本更低、保温更好，且使用门槛低。
- 公共/共享冷冻储物方案：例如社区冷藏柜、共享冰箱位或家庭成员共用大冰箱的冷冻区，适合暂时不想承担购机、配送和能耗成本的用户。
- 带保鲜功能的饮料/食品冷藏柜租赁：对短期使用、临时搬家或活动场景，租赁比购买更灵活，通常比直接买 freistehende Kühl-Gefrierkombination 更容易决策。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不适合进入，已经是严重的价格战市场。 核心数据非常糟：市场整体可判定利润为 0.00%，新品牌新上架产品盈利率也是 0.00%，而且样本里新品牌和老品牌的新上架产品几乎都在亏钱，说明不是“谁更会做”，而是“谁都很难赚”。
从证据看，竞争已经被大品牌和老牌玩家锁死。Midea 这个老品牌的样本里，4 个可识别产品里 0 个盈利，成功率 0.00%，但它仍能靠 2021 年入场后的品牌势能拿到 2,080.52 万欧元样本月收入，说明老品牌有资源扛亏；反过来，Exquisit 作为新品牌，样本里 10 个产品里 0 个盈利，品牌成功率 0.00%，且 9 个新上架产品都亏钱，典型是“砸钱进场也不赚钱”。更致命的是，市场里大量同质化公模冰箱，B0GZH4LX4F（Midea）价格 590.88 欧元、139 评、-23.1% 利润率，B0CFFN8HTJ（Midea）50 单/月、294 评、仍然亏损，B0DYQ93HLT（Hisense）20 单/月、51 评，说明即使有销量也很难转正；Exquisit 的 B0FS7QP56B、B0FZCSMPBP、B0H2M9V6KW 这些新上架款利润率分别为 -25.8%、-25.8%、-23.41%，全都在负区间。唯一能算“真实小品牌案例”的 Exquisit 也不是成功案例，而是失败案例；而且新品牌里 9 个新上架亏损样本对 0 个盈利样本，失败率 100%，这已经不是可优化，而是结构性不可行。市场里明显也不满足你要的小品牌成功门槛，几乎看不到 <300 评、且利润为正的真实小卖家成功样本，反而更像需要强品牌、强预算、甚至带点“激进投放/高评数冲量”才勉强活下来。
Most investment in new productsLeast investment in new productsNew products with Highest revenueExquisit
Recent Monthly Revenue (EUR):-(-)B0H2M9V6KW (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (EUR):-(-)B0FS7QP56B (4.6/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (EUR):-(-)B0FZCSMPBP (4.7/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsMidea
Recent Monthly Revenue (EUR):-(-)B0GZH4LX4F (4.2/5 (139 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (EUR):€52.988,00(100pcs/month)B0CJCF8NTB (4.2/5 (139 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (EUR):€130.556,00(400pcs/month)B0983Y1GLG (4.3/5 (1151 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 带饮水器，产品图更有吸引力
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- 黑色窄版外观，和常见银色冰箱区分明显
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- 适合小厨房/公寓，购买场景更清晰
B0H2M9V6KW (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 灰色机身+饮水器，视觉上更容易被点击
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- 超薄嵌入式风格，和普通立式冰箱差异较大
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- 门警报、酒架等功能组合，卖点更丰富
B0DYQ93HLT (4.3/5 (51 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经进入明显的价格战/饱和区，且新品牌几乎没有成功样本。 目前看不到适合小商家自然切入的窗口；对大品牌来说也不是“可轻松扩张”的市场，而是需要重投入硬拼渠道和品牌的高风险战场。
从数据看，新产品 16 个里 100% 都没有形成可验证盈利，且已确认的 8 个新产品全部落在 -10% 以下利润区间；全市场可识别利润样本里 61.76% 低于 -10%，没有任何样本进入 0% 以上利润带。市场里最典型的失败样本是 Midea 的 B0GZH4LX4F：售价 €619，平均价 €590.88，利润率 -23.1%，还是 INACTIVE_SALES，说明连高价大牌也扛不住；LG 的 B0FY7MKDRG 利润率 -23.13%，月亏 €7,272.41；Midea 的 B0983Y1GLG 月销 400 但利润率 -46.75%，月亏 €61,034.93，这不是“卖不动”，而是“卖得越多亏得越多”。品牌层面，Exquisit 作为新进入者有 10 个产品、0 个盈利、9 个亏损，成功率 0%，等于新品牌在这里没有可复制的正向案例。时间趋势也很糟：2025 年开始新产品亏损集中爆发，2026 年又继续出现更多亏损新品，说明不是增长期，而是竞争继续加剧的阶段。
对两类卖家都一样，信号都偏负面。小商家没有真实成功案例可抄，且市场里几乎看不到 <300 评价的健康成功样本；反而是大牌通过高预算、高压营销在硬撑。 你当前预算 500,000 CNY，看起来够启动单个 ASIN，但这个市场的问题不是起步资金，而是后续还要承受品牌、广告、认证、创新成本；而报告里已出现多个高价新品仍然亏损，说明仅靠“上架+投流”不够。更关键的是，老品牌新产品里也没有盈利样本，意味着这不是“老品牌更容易赢”的简单市场，而是整体都在亏损，且越新越难赚钱。如果你硬要进入，至少要把它当成大品牌级别项目来做；对小商家来说，除非你有明显技术/专利/强差异化，否则不建议进入。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0983Y1GLGMidea2021-06-28No€326.39400pcs€130556.0-46.75%€-61034.93B0CJCF8NTBMidea2023-09-19No€529.88100pcs€52988.0-33.57%€-17788.07
B0FY7MKDRGLG2025-10-29No€628.8350pcs€31441.5-23.13%€-7272.41
B0DHSJFKTCLG2024-09-23No€704.2620pcs€14085.2-19.69%€-2773.37B0DYQ93HLTHisense2025-02-27No€507.0220pcs€10140.4-22.52%€-2283.61
B0C4LBGZXQBomann2023-05-08No€595.6610pcs€5956.6-33.93%€-2021.07
B0DRVXVNBRBomann2024-12-30No€404.3410pcs€4043.4-30.39%€-1228.78
B0D6WKP25SBeko2024-06-12No€361.7210pcs€3617.2-32.15%€-1162.92
B0DRVXYFXDBomann2024-12-30No€412.6510pcs€4126.5-27.97%€-1154.18
B0BXF6466KHisense2023-03-09No€542.1610pcs€5421.6-10.26%€-556.25B0H2M9V6KWExquisit2026-05-22No€499.95-pcs€--23.41%€-B0FS7QP56BExquisit2025-09-23No€408.13-pcs€--%€-B0FZCSMPBPExquisit2025-11-03No€459.95-pcs€--25.8%€-
B0F4DH8VM3Gorenje2025-04-10No€565.64-pcs€--30.84%€-
B0DQ61PTD2Bauknecht2024-12-11No€695.92-pcs€--25.98%€-
B0FRG1GHZXCecotec2025-10-21No€514.64-pcs€--34.39%€-
B0FS7QZ9XWExquisit2025-09-23No€392.14-pcs€--%€-
B0FZCZQGWHExquisit2025-11-03No€469.95-pcs€--24.65%€-
B0H2M883HRExquisit2026-05-22No€499.95-pcs€--23.41%€-
B0DDCHX8SYSamsung2024-08-16No€720.41-pcs€--16.93%€-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FY7MKDRGLG2025-10-29No€628.8350pcs€31441.5-23.13%€-7272.41B0H2M9V6KWExquisit2026-05-22No€499.95-pcs€--23.41%€-B0FS7QP56BExquisit2025-09-23No€408.13-pcs€--%€-B0FZCSMPBPExquisit2025-11-03No€459.95-pcs€--25.8%€-B0FRG1GHZXCecotec2025-10-21No€514.64-pcs€--34.39%€-B0FS7QZ9XWExquisit2025-09-23No€392.14-pcs€--%€-B0FZCZQGWHExquisit2025-11-03No€469.95-pcs€--24.65%€-B0H2M883HRExquisit2026-05-22No€499.95-pcs€--23.41%€-
B0FZCPSLZTExquisit2025-11-03No€449.95-pcs€--27.0%€-B0GZH4LX4FMidea2026-06-12No€590.88-pcs€--23.09%€-
B0H39K9PH9Cecotec2026-05-29No€--pcs€--%€-B0FTLZ7DM9Exquisit2025-10-02No€--pcs€--%€-B0GMK6D899Exquisit2026-02-09No€--pcs€--%€-
B0GK8D4F9BLG2026-01-28No€--pcs€--%€-#New Product Success Rates
Listing结论很明确：这个市场不该进入。 新品成功率是0%，新品牌新品也是0%，而且当前样本里没有任何一条新发布产品能形成可复制的正向案例；相反，主流结果是亏损和无销量，说明这里不是可做的增量市场，而是已经陷入高压竞争和价格战的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LGExquisitCecotecOther#Success Rate by Entry Time
Listing结论很直接：这个市场不值得进入，已经是高风险且明显偏饱和的价格战市场。 近期开新基本全军覆没：新品牌新上架盈利率是0%，新品牌非盈利率高达91.67%，而老品牌新上架非盈利率也有75%，说明不是“谁更会做产品”，而是“谁能砸更多预算去打流量和压价”。
证据非常一致：市场里只有2个新品牌（Cecotec、Exquisit），却有9个老品牌（LG、Midea、Hisense、Bomann、Gorenje、Bauknecht、Beko、Samsung、magictec）在竞争；近16个新上架里，已确认的盈利产品为0，全部是非盈利或暂未成功。 时间上也在走坏：2025年9月到2026年6月持续有新产品进入，但最近几批几乎都失败，2025年10月、11月、2026年5月都出现成批非盈利新品，2026年6月仍是 Midea 的新上架非盈利，说明竞争在加剧而不是变好。按你要求的判定，这种“新品几乎全负、盈利率低于10%”就是价格战区，不要进。具体看案例，Exquisit 的 B0FTLZ7DM9、B0FS7QP56B、B0FZCPSLZT、B0FZCZQGWH、B0FZCSMPBP 等多个新品都没跑出来；Cecotec 的 B0FRG1GHZX、B0FY7MKDRG、B0H2M9V6KW、B0H39K9PH9、B0H2M883HR 也同样失败。再看产品本身，B0H2M9V6KW 虽然卖 499.95 欧元、只有 2 条评价，但功能只是标准双门冰箱加饮水器，和 Hisense、Midea 这类老牌的公模机型差异很弱，说明小品牌想靠普通款切入几乎没戏；老品牌如 Midea 的 B0CFFN8HTJ、LG 的 B0DHSJFKTC 也都在用标准化功能堆叠打市场，根本不是低预算玩家能轻松复制的环境。
给你的决策建议：不要做。 大品牌如果硬要进，至少要按老品牌级别准备长期品牌和投放预算，且要有明显创新/认证/渠道优势；小企业不具备可复制的真实成功案例，当前数据里没有任何<300评价且稳定盈利的新品牌样本，反而更像需要靠激进营销才能活下来的“predatory competitors”环境。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 8 2026 0 0 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 3 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 3 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases