- Benchmark ASINB0CJVFG4GH
- MarketplaceDE
- Category ID16075791
- Analyzed Products
- Keywordside by side kühlschrank, kühlschrank eiswürfelspender
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
补充证据：用户预算是 50万CNY，看起来不低，但对这类超大件冰箱只够覆盖单个ASIN的前期进货、物流和投放，且不包含研发、品牌和认证成本；而市场里最直接的样本并不支持入场。Cecotec 的 B0FPG72SW7 售价约 €1084.36，评论 248，利润率 -14.59%；Samsung 的 B0F38HZF7C 售价约 €1293.28，评论 19，利润率 -8.49%。这说明连大品牌都在亏，小品牌更没有真实可复制的成功案例。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，用户这 50万CNY 也不够把它当成一个可控项目去做。 市场已经是明显的价格战区，而且新品几乎没有成功率；对大品牌和小商家来说都不是好入口。
Early sourcing + logistics + marketing budget (EUR)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?66.66%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Potential certificate expensesCE CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 桌面/台下式小型冰箱带冷冻室：比双开门对开式更便宜、占地更小，适合公寓、租房或单身/两人家庭；如果只是想要基础冷藏和少量冷冻，这是最直接的降级替代。
- 上冷冻下冷藏的传统两门冰箱：通常价格明显低于侧边对开机型，体积更容易塞进标准厨房；对大多数家庭的日常储物需求已经足够，不必为对开门和超大容量买单。
- 独立式立式冷冻柜 + 普通冰箱组合：如果用户看重冷冻空间而非对开门外观，这种组合往往更灵活，且可分开购买、分开搬运，前期资金压力更低。
- 带制冰功能的上置冷冻冰箱/冰箱冷冻一体机：如果主要诉求是“出冰/冷饮”，但不想为侧边对开和大容量溢价，这类机型更容易买到，安装和使用也更简单。
- 桌面净水器/台式饮水机 + 常规冰箱：当用户主要被“带水/冰功能”吸引时，这种组合用更低成本实现冷水需求，避免为内置水箱或制冰系统支付整机溢价。
- 移动式冰块机 + 普通冰箱：如果重点是冰块而非冰箱本体功能，独立制冰机通常更便宜、维护更直观，坏了也不会影响整台冷藏设备。
- 二手或翻新大容量冰箱：对价格敏感的用户来说，二手市场可以用明显更低的成本获得接近的容量和基本功能，适合暂时性需求或过渡居住场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显是低利润、价格战市场。 现在的新发布产品几乎全军覆没：新品牌新发布盈利率为0%，老品牌新发布盈利率也为0%；整体可识别样本里盈利产品占比也是0%。同时，市场里新品牌只有2个、老品牌6个，但近几个月新发布全部都是亏损，说明不是“还有空间”，而是“连大品牌进来也赚不到钱”。
证据很直接：Samsung 的 B0F38HZF7C，售价约€1293.28，19条评论，利润率-8.5%，仍然是非活跃销售；它是老品牌的代表，但也没跑通。Cecotec 的 B0FPG72SW7，售价约€1084.36，248条评论，利润率-14.6%，同样非活跃销售，而且带有新品牌入场属性，属于典型的“看起来有评论、其实没利润”的失败样本。再看时间趋势，2025年10月到2026年6月的新发布几乎全是亏损：Cecotec 1个，Exquisit 2个，Midea 3个，CHiQ 1个，Haier 2个，连续多月没有盈利新发布，市场明显在向亏损和价格竞争加深。用户预算50万CNY，最多只能覆盖单个ASIN的前期投入，但这里连已知样本都无法形成正收益，因此不是预算问题，是市场结构问题。
Least investment in new productsMost investment in new productsNew products with Highest revenueCecotec
Recent Monthly Revenue (EUR):-(-)B0FPG72SW7 (4.2/5 (248 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsSamsung
Recent Monthly Revenue (EUR):-(-)B0F38HZF7C (4.1/5 (19 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (EUR):-(-)B0F29VZ3CD (3.4/5 (3 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (EUR):-(-)B0F29WNZBB (5/5 (5 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑色钢面外观更醒目，货架上更容易吸引点击
- |
- AI能耗模式+双循环制冷，卖点更高端
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- 634L超大容量，适合大户型高端家庭
B0F29W8717 (4.2/5 (25 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 银色平板门+左侧冰水口，外观辨识度较高
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- 支持制冰/饮水/碎冰，功能感强，容易促成购买
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- 638L大容量加ThinQ智能，更符合高端家庭需求
B0D7SMFJ6S (4.4/5 (97 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经是明显的价格战/饱和市场。 新品利润分布里，已知利润的新品 100% 都在 0%以下，亏损新品占比极高；整体已知利润样本中，亏损占 52.94%，而真正落在 10% 以上的产品为 0，说明现在进场大概率先被低毛利和亏损吞掉。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GV47Q1QRMidea2026-03-27No€695.750pcs€34785.0-35.68%€-12411.28
B0CF1VQC3DMidea2023-08-08No€796.4850pcs€39824.0-29.01%€-11552.94
B08QSJDXZ9Haier2020-12-16No€758.2850pcs€37914.0-27.03%€-10248.15B0CJVFG4GHHisense2023-09-25No€1111.9450pcs€55597.0-11.28%€-6271.34
B0GJTP1Q3JMidea2026-01-26No€1171.9650pcs€58598.0-10.04%€-5883.23B0D7SMFJ6SLG2024-06-22No€1120.6450pcs€56032.0-6.76%€-3787.76
B082XTFHK2CHiQ2019-01-19No€669.7810pcs€6697.8-40.15%€-2689.16
B0DHHJNHNSLG2024-09-19No€1240.6810pcs€12406.8-8.92%€-1106.68B0F29W8717Samsung2025-03-30No€1450.8410pcs€14508.4-5.08%€-737.02
B0D4547ZXHLG2024-05-14No€1442.6510pcs€14426.5-3.62%€-522.23
B0CXTP6TTCLG2024-03-12No€1431.4510pcs€14314.5-0.74%€-105.92
B0F29WMLCMSamsung2025-03-30No€1624.5750pcs€81228.50.65%€527.99B0F29TL5PVSamsung2025-03-30No€1571.3450pcs€78567.01.23%€966.38
B0B2DYL198LG2022-08-16No€1607.4910pcs€16074.97.82%€1257.06
B0H1GY65LVCHiQ2026-05-12No€741.98-pcs€--33.06%€-B0FPG72SW7Cecotec2025-10-21No€1084.36-pcs€--14.59%€-B0F38HZF7CSamsung2025-04-01No€1293.28-pcs€--8.49%€-
B0CG29XKLPSamsung2023-07-30No€1629.1850pcs€81459.0-%€-B0F29VZ3CDSamsung2025-03-30No€1565.25-pcs€--4.89%€-B0F29WNZBBSamsung2025-03-30No€1482.31-pcs€--6.01%€-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GV47Q1QRMidea2026-03-27No€695.750pcs€34785.0-35.68%€-12411.28B0GJTP1Q3JMidea2026-01-26No€1171.9650pcs€58598.0-10.04%€-5883.23B0H1GY65LVCHiQ2026-05-12No€741.98-pcs€--33.06%€-B0FPG72SW7Cecotec2025-10-21No€1084.36-pcs€--14.59%€-
B0G531KX9RExquisit2025-12-04No€1043.92-pcs€--18.38%€-B0H5V8B674Midea2026-06-18No€--pcs€--%€-
B0H2CFPJWKHaier2026-05-20No€--pcs€--%€-B0GYF3F5BQMidea2026-04-24No€--pcs€--%€-
B0G5434CXS-2025-12-04No€--pcs€--%€-#New Product Success Rates
Listing这个市场不值得进入：新品牌与老品牌的新上架产品全部失败，整体已经是高压价格战市场。 现有数据里，新上架产品盈利率是0%，所有已识别的新上架样本都没跑出来；再看品牌表现，Midea 5个产品全亏，CHiQ、Cecotec、Haier、Exquisit的新上架也全部亏，说明不是“偶发失手”，而是结构性失败。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MideaCHiQCecotecHaierExquisit#Success Rate by Entry Time
Listing这个市场不适合进入，已经是明显的高风险价格战市场。 近一年的新进入者里，9个新上架产品里没有任何一个达到可接受盈利，成功率是0%，而且近几个月新增的产品几乎全部都在亏损或未跑通，说明竞争正在变硬，不是在变好。
从节奏看，2025到2026持续有新品牌和老品牌新品进入，但利润没有跟上：2025年新品牌只看到Cecotec、Exquisit两家；到2026年又出现Midea、CHiQ、Haier等老品牌继续压进来。按你的规则，这类市场已经接近/进入拥挤区，而且样本里能看到的可识别利润区间几乎都落在低利润或亏损段，说明不是健康增长，而是同质化+低毛利内卷。新品牌这边更差，2个新品牌的新产品成功率是0%，没有任何真实可复制的正向案例。
对大品牌来说，能打的对手是Midea、CHiQ、Haier、LG、Samsung这些老品牌，但样本中的代表ASIN如B0CF1VQC3D（Midea，796.48欧元）、B0D7SMFJ6S（LG，1120.64欧元）、B0F29W8717（Samsung，1450.84欧元）、B0GV47Q1QR（Midea，695.70欧元）、B0H1GY65LV（CHiQ，741.98欧元）都没有跑出可接受盈利，且产品描述高度同质化，靠“App、低噪、No Frost、制冰/饮水”堆功能并不能带来利润；对小商家更不友好，因为现有的新品牌成功样本为0，且市场里看不到<300评论/年的真实成功小品牌案例，反而更像是老品牌和高预算玩家在互相挤压。结论很明确：不要进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 3 2026 0 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases