
这个市场不值得进入,已经是明显的价格战区,而且新品牌几乎没有真实成功样本。数据很直接:新发布产品盈利率只有3.85%,整体新产品成功率只有2.63%,96.05%的新品都不赚钱;最近几个月的新发产品几乎全是亏损,说明利润还在继续被压扁,不是在修复。
从竞争格局看,市场已经偏拥挤但还没到靠单纯堆品牌就能赢的阶段:目前可识别的新品牌有11个,老品牌有30个,累计新发布78个;但真正赚钱的只有3个品牌样本,分别是 Hipidian、MOOMSINE、SPACECARE。反过来看,失败更集中在 TOPRINCE 9个亏损新品、CFMASTER 8个亏损新品,SecureElastic、Warome、Jusgym 都是新进场后全部新品亏损。这里还要特别警惕“伪强势”玩家:Jusgym 的 202+ reviews 新品全部亏损,SecureElastic 的 71 reviews 新品也全亏,属于靠放量和投放硬推的典型,不是小商家可复制的成功路径。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不值得进入:已出现明显价格战和过度拥挤,新品牌几乎没有正向成功样本。 以单个新品进入的建议预算是13,672美元,但用户预算只有50万人民币,表面上够覆盖前期进货、运费和推广;问题不在能不能掏钱,而在于这笔钱换不来稳定盈利,尤其还没算研发、品牌和认证成本。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不可进入,已经是高风险价格战区。 新品整体盈利率只有12.05%,而新发布产品盈利率只有3.85%,低于10%高风险线;同时可见的新品牌里,Jusgym、SecureElastic、Warome 都是新进入但全部新产品亏损,说明新品牌进入后大概率先被高投放和高物流成本拖成负利润,而不是快速赚钱。
这个市场不值得进入:新产品盈利率只有3.85%,而非盈利新产品占到100%,说明当前不是正常竞争,而是明显的价格战/过度拥挤市场。 对小品牌来说,几乎没有真实低门槛成功空间;对大品牌来说,虽然资金更充足,但也只是“可能进入”,不是高胜率市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D1QVKWGH | JUNNUJ | 2024-05-24 | Yes | $69.26 | 2000pcs | $138520.0 | 17.15% | $23756.18 |
![]() | B0CKS1LLN7 | YYR | 2023-10-09 | Yes | $68.36 | 600pcs | $41016.0 | 14.41% | $5910.41 |
![]() | B0DGTFLR6S | ZESEN | 2021-09-12 | Yes | $41.74 | 200pcs | $8348.0 | 21.29% | $1777.29 |
![]() | B0CZ745QWT | YYR | 2024-03-27 | Yes | $79.99 | 100pcs | $7999.0 | 21.47% | $1717.39 |
![]() | B0FD9QJC7V | YYR | 2025-06-16 | Yes | $78.26 | 100pcs | $7826.0 | 15.83% | $1238.86 |
![]() | B0FMNKH1JZ | MOOMSINE | 2025-08-16 | Yes | $69.99 | 100pcs | $6999.0 | 15.48% | $1083.45 |
![]() | B0CKS2L9T5 | YYR | 2023-10-09 | Yes | $59.99 | 100pcs | $5999.0 | 15.81% | $948.45 |
![]() | B0F4X4SD9J | YYR | 2025-04-15 | Yes | $59.99 | 100pcs | $5999.0 | 15.61% | $936.45 |
![]() | B0CKRZMLS8 | YYR | 2023-10-09 | Yes | $59.99 | 100pcs | $5999.0 | 12.13% | $727.68 |
![]() | B0GQKT7H3V | Hipidian | 2026-02-28 | Yes | $68.94 | 50pcs | $3447.0 | 18.82% | $648.73 |
![]() | B0GQLYS9NM | SPACECARE | 2026-02-28 | Yes | $46.99 | 100pcs | $4699.0 | 13.62% | $640.01 |
![]() | B0F3CN4HY3 | SEEAHEAD | 2025-06-01 | Yes | $84.22 | 50pcs | $4211.0 | 12.77% | $537.75 |
![]() | B0CS9534KN | TRZZ | 2024-03-12 | Yes | $47.79 | 100pcs | $4779.0 | 10.93% | $522.35 |
![]() | B0CKRZRK28 | YYR | 2023-10-09 | Yes | $49.99 | 100pcs | $4999.0 | 10.35% | $517.4 |
![]() | B0F4X4N979 | YYR | 2025-04-15 | Yes | $59.99 | 50pcs | $2999.5 | 15.6% | $467.93 |
![]() | B0DDXB12G2 | Veitorld | 2024-10-31 | Yes | $58.99 | 50pcs | $2949.5 | 13.94% | $411.17 |
![]() | B0DWSKG271 | SUNALLY | 2025-02-11 | Yes | $45.82 | 50pcs | $2291.0 | 15.08% | $345.49 |
![]() | B09VK8RYXB | UU-Major | 2022-04-05 | Yes | $40.36 | 50pcs | $2018.0 | 16.72% | $337.41 |
![]() | B0C4DFRFDH | SUNALLY | 2023-05-05 | Yes | $42.75 | 50pcs | $2137.5 | 12.78% | $273.18 |
![]() | B0DWSFZ61C | SUNALLY | 2025-02-11 | Yes | $38.98 | 50pcs | $1949.0 | 10.15% | $197.83 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FMNKH1JZ | MOOMSINE | 2025-08-16 | Yes | $69.99 | 100pcs | $6999.0 | 15.48% | $1083.45 |
![]() | B0GQKT7H3V | Hipidian | 2026-02-28 | Yes | $68.94 | 50pcs | $3447.0 | 18.82% | $648.73 |
![]() | B0GQLYS9NM | SPACECARE | 2026-02-28 | Yes | $46.99 | 100pcs | $4699.0 | 13.62% | $640.01 |
这个市场不适合进入,已经接近价格战+高度饱和。新产品整体盈利率只有3.85%,而且新品牌的新发布产品盈利率是0%,意味着真正的新玩家几乎没有成功空间;同时老品牌的新发布盈利率也只有12.0%,说明连既有玩家都在高压竞争里挣扎。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:已进入高饱和、价格战区。 最近一年几乎看不到真正的新品牌盈利,反而是大量新品牌集中失败;新品牌新发布的盈利率只有3.85%,整体可识别盈利率也只有12.05%,而最近的发布时间段里,2025年8月后到2026年4月,几乎全部都是非盈利新品,说明竞争正在加速、利润在被快速压扁。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 5 | 4 | 5 | 1 | 0 | 0 | 0 | 32 |
| 2026 | 0 | 0 | 2 | 2 | 0 | 0 | 0 | 27 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 1 | 3 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 2 | 1 | 2 | 1 | 0 | 0 | 0 | 13 |
| 2025/9 | 1 | 0 | 2 | 0 | 0 | 0 | 0 | 10 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/1 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 11 |
| 2026/2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |