
这个市场不值得进入,已经是明显的价格战区,且新品牌几乎没有真实成功样本。 现有数据里,新品牌共有5个、与新品牌相关的新上架11个,但成功率是0%;最近一年新上架的15个样本里,盈利的也是0%,说明不是“慢热”,而是新进入者基本都打不出来。
证据很直接:市场利润区间已经偏向低利润,且最近新增更差。 可识别的新上架利润区间是 -11.84% 到 16.07%,新产品里100%都落在非盈利;按时间看,2025到2026年的新上架几乎全部是“其他/未跑通”,没有形成稳定盈利扩散。品牌侧也很清楚,Jusgym 5个新上架全部亏损,Warome 1个新上架亏损,MAKE CHANGES 3个新上架亏损,说明不是个别失手,而是新品牌普遍失血。相对能赚钱的主要是老牌 CCCEI,像 B0BYJC6GSH、B0BMFW2WG5、B0BMFTTLW7 这类单品利润率约27.09%~32.67%,月销也高,但它们都属于老品牌成熟款,不是小商家可直接复制的成功案例。反过来看,小商家样本里没有任何“<300评价且真实跑通”的成功案例,Jusgym 的 B0FKBHJN4T 有206条评价但利润仍是-6.46%,B0FKBKMZLJ 有202条评价但利润-16.45%,这更像是带量硬推,不是健康盈利。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不能进入。这个市场已经进入价格战区,而且新品牌新上架几乎全军覆没:可识别的整体盈利率只有12.77%,但新上架产品盈利率是0%,说明新入场者几乎没有真实胜算。 用户预算50万人民币,只够覆盖少数单品的前期进货、头程和推广,但对这个类目里真正能跑出来的产品来说,后续品牌、研发、认证和持续投放才是大头;以当前数据看,这笔预算不足以安全入场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,且已经接近/进入饱和价格战区。新品牌几乎没有跑通:新品牌新品盈利率是0%,整体可识别盈利率只有12.77%,但真正能复制的“新品牌成功样本”基本没有;相反,现有大牌靠老链接和老积累维持高利润,新进入者很难用正常打法打出来。
这个市场不值得进入,已经接近/进入价格战区,且新品牌几乎没有真实成功空间。 新品利润表现很差:新产品中可见的样本里,亏损和低于10%利润的占大头,能做到15%以上的几乎没有;同时近两年的新发布明显集中在不赚钱的SKU上,说明越新的货越难赚。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0BYJC6GSH | CCCEI | 2023-03-15 | Yes | $58.85 | 2000pcs | $117700.0 | 27.63% | $32520.51 |
![]() | B0BMFW2WG5 | CCCEI | 2022-11-15 | Yes | $57.58 | 700pcs | $40306.0 | 27.09% | $10918.9 |
![]() | B0BMFTTLW7 | CCCEI | 2022-11-15 | Yes | $60.48 | 500pcs | $30240.0 | 32.67% | $9879.41 |
![]() | B0CKS1LLN7 | YYR | 2023-10-09 | Yes | $68.36 | 600pcs | $41016.0 | 14.41% | $5910.41 |
![]() | B0BYJD328N | CCCEI | 2023-03-15 | Yes | $64.24 | 100pcs | $6424.0 | 23.02% | $1478.81 |
![]() | B0D5L9GBPZ | CCCEI | 2024-05-30 | Yes | $64.74 | 50pcs | $3237.0 | 24.04% | $778.18 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FKBKMZLJ | Jusgym | 2025-07-29 | No | $29.16 | 200pcs | $5832.0 | -16.45% | $-959.36 |
![]() | B0FKBPFFBL | Jusgym | 2025-07-29 | No | $58.36 | 200pcs | $11672.0 | -7.1% | $-828.71 |
![]() | B0FKBKBJQ8 | Jusgym | 2025-07-29 | No | $37.58 | 200pcs | $7516.0 | -7.15% | $-537.39 |
![]() | B0FKBHJN4T | Jusgym | 2025-07-29 | No | $46.69 | 100pcs | $4669.0 | -6.46% | $-301.61 |
![]() | B0FJS25Y4C | Hipidian | 2025-07-26 | No | $49.99 | 50pcs | $2499.5 | -10.77% | $-269.19 |
![]() | B0G1BZ8J55 | POKIPO | 2025-11-07 | No | $68.74 | 300pcs | $20622.0 | 4.91% | $1012.55 |
![]() | B0FNCRJXW6 | Warome | 2025-08-22 | No | $61.34 | -pcs | $- | -14.75% | $- |
![]() | B0GXDY4SFP | MAKE CHANGES | 2026-04-16 | No | $67.35 | -pcs | $- | 0.27% | $- |
![]() | B0GXDW82JQ | MAKE CHANGES | 2026-04-16 | No | $67.37 | -pcs | $- | 0.38% | $- |
![]() | B0GX55D9XR | ALOANES | 2026-04-14 | No | $- | -pcs | $- | -% | $- |
![]() | B0G347YYYF | Jusgym | 2025-11-20 | No | $- | -pcs | $- | -% | $- |
![]() | B0G6ZCMJJZ | KEDEMAS | 2025-12-15 | No | $- | -pcs | $- | -% | $- |
![]() | B0GXW448N5 | Hipidian | 2026-04-20 | No | $- | -pcs | $- | -% | $- |
![]() | B0FVW22WYW | YOUNITA | 2025-10-12 | No | $- | -pcs | $- | -% | $- |
![]() | B0H2TXDWNZ | MAKE CHANGES | 2026-05-25 | No | $- | -pcs | $- | -% | $- |
这个市场不值得进入:新品牌和新产品几乎没有真实成功样本,已经是明显的价格战/过度拥挤市场。对大品牌和小商家都不是好机会,唯一能活下来的基本都是老牌做出来的成熟款,靠的是更强的品牌力、功能微创新和更高投入,而不是普通新品硬闯。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,结论很明确:新品牌成功率为0%,最近一年新品牌进入几乎全部失败,市场已经进入高压价格战区。 以你 50 万 CNY 的单品预算来看,虽然表面上够做一条链接,但这类市场不是“能不能起步”的问题,而是“起步后能不能活下来”的问题;从数据看,答案是否定的。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 3 | 1 | 0 | 0 | 0 | 0 | 5 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 1 | 3 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |