- Benchmark ASINB0FQBTSJSM
- MarketplaceUK
- Category ID60209031
- Analyzed Products
- Keywordbaby bottle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很直接：新品牌没有任何可复制的成功样本，整体已经是高压竞争、低容错环境。 现在看不是“谁更会做就能赢”的市场，而是新上架基本全亏、价格和投放压力都很重的市场；你有50万人民币，够做单个ASIN的前期启动，但不够改变这个市场的胜负结构。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，用户预算够做单个ASIN的早期启动，但不够支撑真正竞争。 这不是一个适合新卖家或小品牌切入的市场：新品牌新上架盈利率是0%，新上架非盈利率是100%，整体可判定盈利的产品里只有16.67%赚钱，市场已经明显偏向低回报和高对抗。
Early sourcing + logistics + marketing budget (GBP)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 二手/租赁电动吸奶器：通常比全新高端穿戴式更便宜，且可先试用是否适合自己的泵奶频率；对预算敏感或短期哺乳期用户更友好。
- 手动吸奶器：价格显著更低、无需充电、结构简单，适合偶尔泵奶或出门应急使用；学习成本低，维护也更容易。
- 基础款单边电动吸奶器：比双边穿戴式更实惠，吸力和效率通常足够日常使用；适合不追求边走边泵、但想要省钱的用户。
- 医院级/家用借用式吸奶器（按月租借）：前期投入远低于直接购买高价穿戴泵，适合产后早期需要更强吸力但不确定长期需求的人群。
- 硅胶集乳器/乳汁收集器：更便宜、使用更直观，可在喂奶或另一侧哺乳时收集溢乳；适合轻度泵奶需求或作为辅助手段。
- 婴儿喂养支持方案（如直接母乳喂养配合挤奶瓶备用）：不一定替代全部泵奶需求，但能减少对昂贵穿戴泵的依赖；对在家场景尤其容易执行。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌新上架成功率为0%，整体可盈利产品仅16.67%，而所有新上架样本全部不赚钱，说明这里不是机会市场，而是被头部品牌和价格压力压住的市场。 你有50万人民币预算，理论上能覆盖单个ASIN前期投入，但从样本看，钱不是主要问题，真正的问题是新品很难跑出正收益，尤其新品牌几乎没有可复制的成功样本。
Least investment in new productsMost investment in new productsNew products with Highest revenueMOMMED
Recent Monthly Revenue (GBP):-(-)B0GZTNCDQ4Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (GBP):£4,884.00(50pcs/month)B0FQBTSJSM (4.5/5 (76 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsPHILIPS
Recent Monthly Revenue (GBP):£1,194.60(30pcs/month)B0BWFRQSFH (4.5/5 (884 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 礼盒套装更完整，包含吸奶器、奶瓶和护理配件
- |
- 透明奶瓶搭配经典紫色包装，品牌识别度强
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- 手动泵+喂养套装，适合新手妈妈一次配齐
B0BWFRQSFH (4.5/5 (884 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 可穿戴双泵形态更显眼，和传统手动款差异大
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- 粉色双装更容易吸引目标妈妈点击
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- 主打隐蔽、解放双手和夜间使用，卖点直观
B0FQBTSJSM (4.5/5 (76 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论是直接放弃。 目前样本里新产品成功率是0%，而所有可见的新发布产品都是非盈利；同时已出现新品牌MOMMED和老品牌PHILIPS都在新发布上失败，说明这里不是“谁更聪明谁赢”，而是市场已经进入高压竞争、低容错阶段。
从数据看，只有6个可识别利润样本里，盈利产品仅1个，利润率20.76%（PHILIPS 的 B0BWFRQSFH，月销30、月营收£1194.6、月利润£248）；但新产品这边更差，3个已知新发布产品里0个盈利、3个全亏，最新的 MOMMED B0FQBTSJSM 虽然表面有27.14%利润率、月销50、月营收£4884、月利润£1325.52，但平台仍判定它非盈利，且早期投入高达$11,364.09，其中广告就占$2,555.78，这更像是靠重投放硬撑出来的样板，不是小商家可复制的稳定模型。MOMMED 作为新品牌，2个新发布全失败；PHILIPS 作为老品牌，1个新发布也失败，说明新老品牌都没有跑通，小商家想不靠激进投放/强品牌/额外研发直接切入，基本没有机会。
趋势也在恶化：2025年只有1个新发布且失败，2026年已经出现2个新发布失败，说明新发布在加速但成功没跟上，竞争是在往更差的方向走。对你来说，500000 CNY 预算虽然看起来够做单个ASIN，但这只是入场钱，不含研发、品牌、认证；而当前市场里没有任何“干净的小商家成功案例”，也没有可证明低投入能赢的路径。结论：不要进；大品牌也不值得进，小商家更不可能稳妥成功。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BWFRQSFHPHILIPS2023-02-21Yes£39.8230pcs£1194.620.76%£248.0Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FQBTSJSMMOMMED2025-07-30No£97.6850pcs£4884.027.14%£1325.52B0GZTNCDQ4MOMMED2026-04-20No£--pcs£--%£-B0GVNJDPWCPHILIPS2026-04-01No£--pcs£--%£-#New Product Success Rates
Listing这不是一个适合进入的市场：新品牌新上架成功率为0%，整体可识别盈利率仅16.67%，而新产品盈利率为0%，说明这里已经被成熟品牌和同质化产品压得很死，典型的价格战/高门槛市场，不建议继续。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
PHILIPSMOMMED#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入失血状态：新品牌只有1个，近两次新品牌上新全部失败，最近的新进入成功率是0%，而且 2025-2026 的新增几乎都落在非盈利区，说明竞争在加剧、利润在被压扁。 现有数据里没有看到“真正可复制的小品牌成功案例”，反而更像是大牌和重营销在硬撑，用户 50万人民币预算也只能覆盖单个 ASIN 的前期投入，无法对抗这种环境。
证据很直接： 市场里可识别的品牌只有 3 个，其中新品牌只有 MOMMED 1 个，且它的 2 个新产品全部非盈利，品牌成功率 0%；最新新产品 B0FQBTSJSM（MOMMED）售价约 £97.68，月销 50 件，月营收 £4884，但仍被判定为非盈利，早期投入约 $11364.09，其中广告就占 $2555.78，说明“看起来卖得动”不等于能赚钱。更关键的是，市场整体盈利产品占比只有 16.67%，而新发布产品盈利率是 0.00%；时间上看，2022-2024 几乎没有新释放记录，2025 和 2026 才开始出现少量新进入，但全部是非盈利，属于低成功率+利润被压缩的典型信号，不是可以放心进场的机会。
结论很明确： 大品牌这边没有看到健康扩张窗口，现有案例更多依赖品牌力和投放，单靠 50万人民币做单品也不安全；小 бизнес 更不应进，因为没有任何低门槛、低评论的真实成功样本，反而要防范像 MOMMED 这类“高预算、低回报”的失败新进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPhilips Avent Manual Breast Pump Gift Set - Single Breast Pump, 260ml and 125ml Baby Bottles, BPA Free, 4 Disposable Breast Pads (Model SCD430/60), Transparent, 441.0 grams, 1.0 count, Pack of 1
This listing is deemed profitablePrice (GBP)£39.82Released TypeOld Release (2023-02-21)Brand is an old entry in this marketSize and Weight24.3 x 21.2 x 10.0 cm, 441.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
透明奶瓶搭配经典紫色包装，整体风格延续飞利浦Avent家族识别度。, 手动吸奶器+婴儿奶瓶礼盒组合，相比单一吸奶器更偏向套装型展示。Key Buying Motive
自然吸乳动作技术、可调节节奏与真空度，并附带260ml与125ml奶瓶及护理配件，形成入门礼盒优势。Target Customers
更适合首次购买、希望一次性配齐吸奶与喂养配件的产后妈妈。Early Investment
Investment
Monthly Revenue (Recent) (GBP)£1,194.6030 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight20.17% / 20.76%Peak / Non PeakRail Freight11.35% / 11.94%Peak / Non PeakAir Freight11.35% / 11.94%Peak / Non PeakSales & BSR Performance