
这个市场不值得进入,而且已经明显进入价格战和拥挤竞争区。新品牌新发布盈利率只有25%,但新品牌新发布亏损率高达70.59%;整体上最近新增产品里多数利润都卡在10%~19%附近,说明表面还有利润,实际已经被投放、物流和同质化压得很薄。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不值得进入。 你手头50万人民币虽然足以覆盖少量新品的前期铺货和投放,但从数据看,这个赛道已经被老牌和新品牌同时挤压,利润和成功率都不支持新卖家硬进。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合现在进入:已明显价格战化,而且新品牌成功率很低。 现有数据里,新品利润率大多卡在18.05%~19.05%,看起来表面还能赚,但市场中很多新品牌新上架后迅速失败;新品牌新发布盈利率只有29.41%,非盈利率却高达70.59%,这已经不是健康增量市场,而是“拼设计、拼投放、拼资源”的竞争场。
老品牌仍然在吃掉大部分确定性收益,新品牌想活下来必须靠更强的资源和更重的推广。 旧品牌新品盈利率是0%,但旧品牌占到新上架产品的15%,说明老玩家正在持续用新SKU抢位置;样本里能跑出来的强势案例主要是 Sebupar,旗下 B0BQJ8DGDG 月收入约 988,500,利润率 23.05%,B0CGJ55KZD 月收入约 107,600,利润率 28.18%,这是典型的成熟品牌压制。对小品牌来说,真正可参考的成功新品牌只有少数:JoblikeBrez 的 B0G6F1M6PM,价格 23.05 美元,月收入约 230,500,利润率 19.05%;Carfever 的 B0FY1GHM9K,19.99 美元,月收入约 199,900;Matework 的 B0G7FHYFKR,21.80 美元,月收入约 109,000。反过来,APLOYER 的 B0FVS4XW28、B0FVRCN6WL、B0FVS2KHWX、B0G2KZWV3C 都是亏损或未起量,ElaraBerry 的 B0GY7YY6SY 也是失败样本。
这个市场不值得进,结论很直接:新品成功率只有25%,而且75%的新品都没跑出来,已经是明显的高风险市场。 现在不是“能不能做”的问题,而是“做进去大概率会被价格和投放成本吞掉”的问题;对小商家尤其不友好,对大品牌也只是勉强有机会,但必须带着更重的预算和更强的品牌力进场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0BQJ8DGDG | Sebupar | 2022-12-19 | Yes | $19.77 | 500pcs | $9885.0 | 23.05% | $2278.5 |
![]() | B0FFB2TT9L | Gohelper | 2025-06-24 | Yes | $30.09 | 200pcs | $6018.0 | 34.75% | $2091.26 |
![]() | B0G3YK1V9T | Kreg | 2026-02-03 | Yes | $29.99 | 75pcs | $2249.25 | 29.57% | $665.11 |
![]() | B0G6F1M6PM | JoblikeBrez | 2025-12-11 | Yes | $23.05 | 100pcs | $2305.0 | 17.72% | $408.45 |
![]() | B00YRHUYJY | Milescraft | 2015-08-21 | Yes | $16.48 | 100pcs | $1648.0 | 22.15% | $365.04 |
![]() | B0D1Z75HFF | Milescraft | 2024-04-17 | Yes | $27.99 | 50pcs | $1399.5 | 25.39% | $355.34 |
![]() | B0FY1GHM9K | Carfever | 2025-10-28 | Yes | $19.99 | 100pcs | $1999.0 | 15.89% | $317.65 |
![]() | B0CGJ55KZD | Sebupar | 2023-08-24 | Yes | $21.52 | 50pcs | $1076.0 | 28.18% | $303.22 |
![]() | B0D7CK3QMR | TIHCXNY | 2024-06-18 | Yes | $16.39 | 100pcs | $1639.0 | 15.11% | $247.66 |
![]() | B0FWC9HHCD | Swozzto | 2025-10-15 | Yes | $24.93 | 50pcs | $1246.5 | 17.18% | $214.15 |
![]() | B0D5HK7F24 | Vigtayue | 2024-05-29 | Yes | $17.29 | 50pcs | $864.5 | 21.73% | $187.86 |
![]() | B0G7FHYFKR | Matework | 2025-12-16 | Yes | $21.8 | 50pcs | $1090.0 | 14.71% | $160.34 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0G3YK1V9T | Kreg | 2026-02-03 | Yes | $29.99 | 75pcs | $2249.25 | 29.57% | $665.11 |
![]() | B0G6F1M6PM | JoblikeBrez | 2025-12-11 | Yes | $23.05 | 100pcs | $2305.0 | 17.72% | $408.45 |
![]() | B0FY1GHM9K | Carfever | 2025-10-28 | Yes | $19.99 | 100pcs | $1999.0 | 15.89% | $317.65 |
![]() | B0FWC9HHCD | Swozzto | 2025-10-15 | Yes | $24.93 | 50pcs | $1246.5 | 17.18% | $214.15 |
![]() | B0G7FHYFKR | Matework | 2025-12-16 | Yes | $21.8 | 50pcs | $1090.0 | 14.71% | $160.34 |
结论很明确:这个市场不值得进入,已经接近价格战区,且对新品牌/小商家都不友好。 新上架产品里只有25%能跑赢,整体可盈利产品也只有30%;更关键的是,旧品牌发布的新产品成功率是0%,而新品牌的新产品成功率也只有29.41%,失败率高达70.59%,说明竞争并不是“还能试试”,而是已经在拼资金、拼投放、拼改款。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,结论很明确:2025~2026 的新进入者成功率只有 25%,而且最近 20 个新发布里有 15 个不赚钱,失败率 75%,已经是明显的价格战环境。 更关键的是,新品牌里真正赚钱的只有 5 个,而且几乎都不是“低门槛小卖家”打法;市场正在变得更难,晚进入只会更卷。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 0 | 1 | 4 | 0 | 0 | 0 | 5 |
| 2026 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 8 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 1 | 0 | 0 | 2 | 0 | 0 | 0 | 3 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |