
这个市场不值得进入:新品牌和新发布产品几乎没有可复制的盈利样本,整体已经进入明显的低利润、强竞争状态。对大品牌来说,能进但要付出很高的成本;对小商家来说,基本没有安全窗口,而且你50万人民币预算也只能覆盖前期启动,撑不起长期竞争。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不值得进入:已进入明显低利润、强竞争状态,且新品牌几乎没有成功样本。 以你 50万 CNY 的预算来看,短期启动某个 ASIN 可以,但要想真正跑出正利润和规模,资金仍然偏紧,因为市场里最容易被拿来对标的新品,利润只有 8.17%、7.35% 和 -21.83%,已经接近或落入价格战区。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不建议进入:利润率已经被压到很低,新品牌新品成功率为0%,而且近新入场品牌几乎全是亏损样本,说明这里更像是价格战场,不是可复制的增量市场。对大品牌来说,能打但要砸钱;对小商家来说,基本没有安全窗口。
这个市场不值得进入:新产品几乎全部卡在10%以下利润,且新品牌进入后没有任何可验证的盈利样本,已经是明显的价格战/过度拥挤市场。对大品牌和小商家都不友好,继续投只会被低毛利和流量成本吞掉。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CY634FT2 | AiTuiTui | 2024-04-04 | Yes | £9.69 | 30pcs | £290.7 | 10.42% | £30.3 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0GGXV6SHF | Yinqing | 2026-01-15 | No | £9.3 | 50pcs | £465.0 | -6.74% | £-31.34 |
![]() | B0GVX5P6M9 | Yinqing | 2026-04-03 | No | £9.06 | 50pcs | £453.0 | 3.93% | £17.81 |
![]() | B0GQZ8G21Z | VoMii | 2026-03-12 | No | £9.36 | 200pcs | £1872.0 | 8.17% | £152.95 |
![]() | B0FCS5YRD3 | WUJUN | 2025-08-17 | No | £5.97 | -pcs | £- | -21.83% | £- |
![]() | B0GW16FZQM | Hooku | 2026-06-07 | No | £8.99 | -pcs | £- | 8.15% | £- |
![]() | B0FCSBX1XH | WUJUN | 2025-08-17 | No | £5.99 | -pcs | £- | -4.25% | £- |
![]() | B0H1R95L83 | AiTuiTui | 2026-05-14 | No | £7.08 | -pcs | £- | 0.91% | £- |
![]() | B0GZH2H13C | AiTuiTui | 2026-05-04 | No | £7.6 | -pcs | £- | 7.35% | £- |
这个市场不值得进入:新品牌成功率为0%,新上架产品整体也只有0%盈利,已经是明显的价格战/高竞争市场。 现有数据里看不到任何可以复制的“真实小商家成功案例”,反而是大量新品牌新品全部失败;对大品牌来说也不是好市场,因为老品牌和新品牌的新货都在亏,投入再大也不等于能赢。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经是明显的价格战/过度拥挤市场。 近端数据里,新品牌进入只有4个,但新发布产品全部为亏损,新增成功率是0%;整体可识别利润产品占比也只有4%,新发布产品利润率区间只在-0.14%到8.79%,连“可接受的15%”门槛都没摸到,说明现在进场大概率先亏钱。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |