- Benchmark ASINB0FQBTSJSM
- MarketplaceUK
- Category ID59624031
- Analyzed Products
- Keywordwearable breast pump, hands free breast pump, electric breast pump
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品牌成功率只有16.67%，而且近两年的新上架里有82.54%都没跑成利润，已经是明显的高竞争、偏价格战市场。 现在不是“能不能做”，而是“要不要硬扛进去”；对小商家来说基本不友好，对大品牌来说也只能靠品牌力、差异化和更高预算硬打。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场对新卖家来说已经偏饱和，而且利润被老品牌和大牌挤压得很明显。 用户预算50万人民币，按样本里可见的新品起步预算看，Lulia这类新品牌单个可盈利款通常要到约7.31万人民币级别，虽然表面上能做，但真正能活下来的不是低预算打法，而是要能扛住品牌、投放、认证和持续优化的资金压力。
Early sourcing + logistics + marketing budget (GBP)£73,122.33 - £73,122.33Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?40.84%New listing success rate (old brands):13.79%New listing success rate (new brands):16.67%Which new brands have these successful new listings?...Which old brands have these successful new listings?Potential certificate expensesCE CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 手动吸奶器：通常更便宜、无需充电、维护简单，适合偶尔吸奶或预算敏感的用户。
- 可穿戴吸奶罩/吸奶杯配合普通电动主机：比一体式可穿戴电动泵更便宜，适合已有主机的用户做低成本升级。
- 小型单边便携式电动吸奶器：价格通常低于双边/可穿戴款，结构更简单，适合在家或临时外出使用。
- 二手/翻新电动吸奶器：在英国市场往往更容易以较低价格获取，适合短期使用或试用需求。
- 租借制吸奶器服务：前期成本低，尤其适合产后短期、哺乳情况不确定或只需要阶段性使用的家庭。
- 医院/诊所推荐的基础级电动吸奶器：功能不花哨，但稳定性通常更强，学习成本低，适合优先考虑可靠性的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合现在进入，结论很直接：它已经是高竞争、偏价格战的市场。 新品牌新上架的盈利率只有16.67%，而新品牌新上架不盈利的比例高达66.67%；更关键的是，旧品牌新上架的不盈利比例也高达82.76%，说明不是“新手做不好”，而是整个赛道对新款极不友好。市场里还能活下来的，大多是靠老品牌势能、老链接改款、或者明显功能差异化；普通同质化新品很难跑出来。
Least investment in new productsMost investment in new productsNew products with Highest revenueLulia
Recent Monthly Revenue (GBP):£18,039.00(300pcs/month)B0GWTRFW1Y (3.2/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitable
Recent Monthly Revenue (GBP):£1,906.50(50pcs/month)B0GTPQXKN9 (4.3/5 (572 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsPiAEK
Recent Monthly Revenue (GBP):£14,156.00(400pcs/month)B08F6W18T5 (4.2/5 (2778 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsLeLuna Boutique
Recent Monthly Revenue (GBP):-(-)B0GL96GK2V (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- APP远程控制，功能最差异化
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- 粉白胶囊外观，更高级也更像礼品
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- 可完全藏入内衣，隐私感强
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- 适合职场妈妈，便携且有科技感
B0GWR6HQML (4.2/5 (329 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 粉色圆顶造型，视觉最醒目
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- LED触控屏，外观更有科技感
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- 低价入门型，易吸引点击
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- 可穿戴静音设计，适合夜间使用
B0G4PWBH1C (3.6/5 (61 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新产品盈利率只有15.49%，整体盈利产品也只有21.84%，而且近期新上架里不赚钱的数量明显更多，市场正在往更激烈的价格战走。 对小商家来说尤其不友好；能跑出来的多是老牌大玩家，且不少新产品要靠高价和强投放才能撑住。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GWTRFW1YLulia2026-07-13Yes£60.13300pcs£18039.020.16%£3636.67B08F6W18T5PiAEK2020-08-04Yes£35.39400pcs£14156.018.77%£2657.09
B0GYNNTJHZANWIKE2026-04-27Yes£45.91200pcs£9182.022.11%£2030.15
B0GDFZ145Kmomcozy2025-12-31Yes£64.03100pcs£6403.025.9%£1658.38
B0G8L9ST82Medela2025-12-18Yes£86.8350pcs£4341.527.57%£1196.96
B0FXMQ3FJFBaeMee2025-10-24Yes£83.1250pcs£4156.023.98%£996.61
B0G252YCWLmomcozy2026-02-25Yes£75.7550pcs£3787.525.81%£977.56
B0GK8RJ2BHHranio2026-01-28Yes£63.5450pcs£3177.025.15%£799.02
B0GK8V9D9XHranio2026-01-28Yes£36.36100pcs£3636.021.46%£780.29
B0CTCJVVS1Bellababy2024-01-26Yes£57.8550pcs£2892.522.06%£638.09
B0FDBG4NK4KISSBOBO2026-04-07Yes£39.6650pcs£1983.022.71%£450.34B0GTPQXKN9Lulia2026-03-24Yes£38.1350pcs£1906.520.0%£381.3
B0C58NRKCVBellababy2024-01-26Yes£34.3650pcs£1718.021.17%£363.71B0G4PWBH1CMOMAINI2025-02-27Yes£34.0250pcs£1701.020.07%£341.4
B0F3HN6HXYeSynic2025-04-24Yes£30.8650pcs£1543.020.43%£315.24
B0F8NRBKD8WildFun2025-05-14Yes£35.4730pcs£1064.118.35%£195.27
B0FDQVJFW6MOMAINI2025-06-19Yes£34.6310pcs£346.321.7%£75.15
B0DS5YR7KSOlfjurk2025-01-03Yes£20.2710pcs£202.712.7%£25.75B0GWR6HQMLmomcozy2026-04-10Yes£96.71-pcs£-27.94%£-Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GWTRFW1YLulia2026-07-13Yes£60.13300pcs£18039.020.16%£3636.67B0GYNNTJHZANWIKE2026-04-27Yes£45.91200pcs£9182.022.11%£2030.15B0GDFZ145Kmomcozy2025-12-31Yes£64.03100pcs£6403.025.9%£1658.38B0G8L9ST82Medela2025-12-18Yes£86.8350pcs£4341.527.57%£1196.96B0FXMQ3FJFBaeMee2025-10-24Yes£83.1250pcs£4156.023.98%£996.61B0G252YCWLmomcozy2026-02-25Yes£75.7550pcs£3787.525.81%£977.56B0GK8RJ2BHHranio2026-01-28Yes£63.5450pcs£3177.025.15%£799.02B0GK8V9D9XHranio2026-01-28Yes£36.36100pcs£3636.021.46%£780.29B0FDBG4NK4KISSBOBO2026-04-07Yes£39.6650pcs£1983.022.71%£450.34B0GTPQXKN9Lulia2026-03-24Yes£38.1350pcs£1906.520.0%£381.3B0GWR6HQMLmomcozy2026-04-10Yes£96.71-pcs£-27.94%£-#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品牌成功率只有15.49%，但真正能成立的高利润新品牌很少，而且大量新品仍然亏损；更关键的是，市场里已经被少数强势老品牌和头部新品牌卡住，属于高竞争、接近价格战的环境。 对小商家来说，唯一还能说得过去的成功案例并不多，但也已经被大品牌和高预算玩家拉高了门槛；如果你没有明显差异化和更高预算，不建议进场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
momcozyLuliaHranioOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NuliieParuuKISSBOBOOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显偏饱和，而且正在走向价格战。 近一年新品牌进入只有15个，但新上架产品里真正跑出来的只有15.49%，失败率高达80%，最近6个月新发布更是几乎清一色落到“其他/未成功”区间，说明新入场越来越难，而不是机会变多。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 3 0 0 11 2026 0 0 0 0 8 0 0 48 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 2 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 3 2025/10 0 0 0 0 1 0 0 2 2025/11 0 0 1 0 0 0 0 1 2025/12 0 0 0 0 2 0 0 2 2026/1 0 0 0 0 2 0 0 10 2026/2 0 0 0 0 1 0 0 9 2026/3 0 0 0 0 1 0 0 4 2026/4 0 0 0 0 3 0 0 6 2026/5 0 0 0 0 0 0 0 7 2026/6 0 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPiAEK Breast Pump, Portable Double Electric Breast Pump for Breastfeeding
This listing is deemed profitablePrice (GBP)£35.39Released TypeOld Release (2020-08-04)Brand is an old entry in this marketSize and Weight25.0 x 16.2 x 12.1 cm, 720.00gProfitable Factors
Based on old ASINDistinct functions and featuresKey Buying Motive
支持单/双管切换，兼顾单泵与双泵使用场景，使用方式更灵活Target Customers
适合希望以更低价格获得成熟款双电动泵、且不需要App智能功能的英国新手妈妈与日常居家/通勤挤奶用户Early Investment
Investment
Monthly Revenue (Recent) (GBP)£14,156.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.14% / 18.77%Peak / Non PeakRail Freight8.70% / 9.33%Peak / Non PeakAir Freight8.70% / 9.33%Peak / Non PeakSales & BSR Performance
KISSBOBO K5 Wearable Electric Breast Pump – Hands-Free, 4 Modes & 19 Suction Levels, Leak-Proof & Silent, Strong 280mmHg Suction, Portable Rechargeable Pump (White, 1PCS)
This listing is deemed profitablePrice (GBP)£39.66Released TypeNew Release (2026-04-07)Brand is a new entry in this marketSize and Weight18.5 x 15.3 x 8.4 cm, 480.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
白色极简外观，偏向更通用的母婴护理风格, 超薄可穿戴机身，厚度约6.5cm，嵌入胸罩后更隐蔽Key Buying Motive
19档调节+4种模式，280mmHg吸力，兼顾舒适与效率Target Customers
需要在办公室、外出或夜间隐蔽吸奶的上班妈妈Early Investment
Investment
Monthly Revenue (Recent) (GBP)£1,983.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight22.43% / 22.71%Peak / Non PeakRail Freight17.48% / 17.75%Peak / Non PeakAir Freight17.48% / 17.75%Peak / Non PeakSales & BSR Performance
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