- Benchmark ASINB0GGNLXDWC
- MarketplaceUK
- Category ID59624031
- Analyzed Products
- Keywordwearable breast pump, hands free breast pump, electric breast pump
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入明显拥挤和价格压制区。 新品牌不是“还有机会”，而是几乎被打穿；只有大品牌靠品牌力、旧款升级和持续投放还能赚钱，小商家若没有明显差异化和强营销，基本没有正常切入空间。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入这个市场。市场已经明显偏饱和，而且利润不是“容易拿到”的那种：新品整体利润中位只在约25.16%~28.88%，但真正能稳定赚钱的主要是旧品牌和大品牌，新品牌近乎被打穿。 用户预算50万人民币，只够覆盖单个ASIN前几个月的采购、海运/头程和投放，勉强能做入场测试，但不够支撑长期品牌战、研发和认证，拿这笔钱去硬拼高风险品类，回报非常差。
Early sourcing + logistics + marketing budget (GBP)£45,979.71 - £45,979.71Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?58.82%New listing success rate (old brands):37.50%New listing success rate (new brands):3.57%Which new brands have these successful new listings?Which old brands have these successful new listings?Other major expensesR&DPotential certificate expensesCE CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 租赁/借用医院级吸奶器：如果只是短期使用或新手试用，租赁医院级电动吸奶器通常比购买可穿戴款更便宜，也更容易获得更强吸力和稳定性能。
- 传统台式双边电动吸奶器：价格通常显著低于高端可穿戴款，虽然不如胸罩内吸奶器隐蔽，但更适合居家固定场景，性价比高。
- 手动吸奶器：作为最低成本替代方案，适合偶尔吸乳、外出应急或预算有限的用户，使用门槛低、无需充电、维护简单。
- 单边电动吸奶器：如果用户不需要同时双边泵奶，单边电动机型往往更便宜、更轻便，清洁部件也更少，适合低频使用。
- 二手/翻新电动吸奶器：在预算敏感人群中，认证二手或翻新产品常能大幅降低一次性支出，是购买可穿戴泵前的更低成本替代。
- 按需辅助挤奶用品组合（如储奶袋+收奶罩/乳垫+手挤）：对于产量不稳定或仅需少量补泵的用户，这类组合能以更低成本完成临时替代，且无需学习复杂设备。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，且对大小品牌都不友好：新品牌失败率高，旧品牌主导新发布，已经进入明显的价格/资源压制区。 现有数据里，新品牌新上架成功率只有35.7%，失败率75.0%；老品牌新上架成功率37.5%，失败率62.5%。更关键的是，新发布里旧品牌占比高达58.82%，说明真正有资源的玩家已经把门槛抬高了，500000 CNY 也只是够做单品入场，远远不代表能长期打赢。
New products with Highest revenueMOMMED
Recent Monthly Revenue (GBP):-(-)B0GX92Y3QL (4.5/5 (74 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (GBP):-(-)B0GX91FW8F (4.6/5 (72 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (GBP):-(-)B0FQBVYRGV (4.5/5 (76 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productseufy Security
Recent Monthly Revenue (GBP):£116,980.00(500pcs/month)B0DCZKZDJK (4.1/5 (1739 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (GBP):£84,510.00(500pcs/month)B0D6YFQ6N8 (4.2/5 (880 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (GBP):£27,876.00(200pcs/month)B0FPM71ZG5 (4.2/5 (945 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableMost investment in new productsLeast profitable new productsLeast investment in new productsHaokoo
Recent Monthly Revenue (GBP):-(-)B0GV7Q32WK (5/5 (30 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (GBP):-(-)B0FVDD24XH (5/5 (81 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 加热式可穿戴设计，功能最独特
- |
- 浅奶油白配色，观感高级温暖
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- 双仓椭圆外形明显区别于常规款
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- 适合追求高端感和高效泌乳的职场妈妈
B0FPM71ZG5 (4.2/5 (945 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 单泵超轻便，和双泵差异最大
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- 3个部件，结构极简易清洗
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- 透明杯体，佩戴和出奶状态更直观
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- 适合通勤、短时使用的轻量人群
B0CGDFTPCN (3.7/5 (85 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经接近/进入过度拥挤的价格战区。 新品牌进入量很高，近两年新释放产品里亏损项明显增多；虽然市场里仍有少数高利润产品，但这些赢家几乎都被老牌和强品牌包住了，小品牌想靠正常打法切入，成功概率很低。
Profitability difficultyModerate Risk only for Old Products, but worse for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DCZKZDJKeufy Security2024-08-28Yes£233.96500pcs£116980.030.12%£35234.38B0D6YFQ6N8eufy Security2024-06-13Yes£169.02500pcs£84510.029.17%£24651.57
B0GWR69HRNmomcozy2026-04-10Yes£184.54200pcs£36908.027.15%£10020.53B0FPM71ZG5eufy Security2025-09-03Yes£139.38200pcs£27876.028.97%£8075.68
B0FPML11YWMedela2025-10-09Yes£190.48100pcs£19048.029.45%£5609.64
B0GWR6HQMLmomcozy2026-04-10Yes£96.71200pcs£19342.027.94%£5404.16
B0G1BPR194momcozy2026-01-07Yes£94.64200pcs£18928.027.89%£5279.02
B0GXBSF81Dmomcozy2026-04-15Yes£229.9975pcs£17249.2529.95%£5166.16
B0G1BWN83Tmomcozy2025-11-07Yes£173.14100pcs£17314.027.56%£4771.74
B0FFTD29XBmomcozy2025-06-27Yes£254.0750pcs£12703.529.71%£3774.21B0GGNLXDWCmomcozy2026-02-26Yes£264.0450pcs£13202.028.54%£3767.86
B0GDFSW7HNmomcozy2025-12-31Yes£111.59100pcs£11159.027.87%£3110.02
B0FPMKH9ZNMedela2025-10-09Yes£100.42100pcs£10042.027.73%£2784.65
B0FQJLMQ3Hmomcozy2025-09-10Yes£169.9150pcs£8495.529.14%£2475.59
B0D73PLD6PMedela2024-06-14Yes£159.4850pcs£7974.028.89%£2303.69
B0DKDKNDDMLansinoh2024-11-04Yes£146.2350pcs£7311.527.38%£2001.89
B0G24VL921momcozy2026-02-25Yes£131.650pcs£6580.028.38%£1867.41
B0G24Y9HBXmomcozy2026-02-25Yes£129.7450pcs£6487.028.35%£1839.07
B0GL37GDB1Medela2026-02-03Yes£124.2750pcs£6213.528.56%£1774.58
B0FH6H8MRMmomcozy2025-07-10Yes£124.0250pcs£6201.026.89%£1667.45Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GWR69HRNmomcozy2026-04-10Yes£184.54200pcs£36908.027.15%£10020.53B0FPM71ZG5eufy Security2025-09-03Yes£139.38200pcs£27876.028.97%£8075.68B0FPML11YWMedela2025-10-09Yes£190.48100pcs£19048.029.45%£5609.64B0GWR6HQMLmomcozy2026-04-10Yes£96.71200pcs£19342.027.94%£5404.16B0G1BPR194momcozy2026-01-07Yes£94.64200pcs£18928.027.89%£5279.02B0GXBSF81Dmomcozy2026-04-15Yes£229.9975pcs£17249.2529.95%£5166.16B0G1BWN83Tmomcozy2025-11-07Yes£173.14100pcs£17314.027.56%£4771.74B0GGNLXDWCmomcozy2026-02-26Yes£264.0450pcs£13202.028.54%£3767.86B0GDFSW7HNmomcozy2025-12-31Yes£111.59100pcs£11159.027.87%£3110.02B0FPMKH9ZNMedela2025-10-09Yes£100.42100pcs£10042.027.73%£2784.65B0FQJLMQ3Hmomcozy2025-09-10Yes£169.9150pcs£8495.529.14%£2475.59B0G24VL921momcozy2026-02-25Yes£131.650pcs£6580.028.38%£1867.41B0G24Y9HBXmomcozy2026-02-25Yes£129.7450pcs£6487.028.35%£1839.07B0GL37GDB1Medela2026-02-03Yes£124.2750pcs£6213.528.56%£1774.58
B0GDFSL164momcozy2025-12-31Yes£113.5250pcs£5676.027.97%£1587.58
B0FXMQ3FJFBaeMee2025-10-24Yes£83.1250pcs£4156.023.98%£996.61#New Product Success Rates
Listing这个市场不适合进入，已经明显接近价格战/高壁垒状态。 新品整体成功率只有20.97%，但真正的新品牌新品成功率只有4.55%，失败率高达95.45%；老品牌新品成功率也只有30.00%，说明连大品牌都在硬拼，市场不是“机会多”，而是“谁都很难赚到钱”。
证据很直接：利润分布里，已知利润的新品几乎都集中在20%~30%，没有看到真正健康的高利润带，说明不是高质量增长，而是靠压价和预算硬撑。更关键的是，新品牌里唯一的盈利样本是 BaeMee 的 B0FXMQ3FJF，售价 £83.12，月销约 4156 英镑；但它只是单点样本，不能证明小品牌可持续复制。相反，MOMMED 有 25 个产品，盈利14个、亏损11个，成功率56.00%，但它的亏损新品 B0GX92Y3QL / B0GX91FW8F / B0FQBVYRGV / B0FKBBTPRF 都是 2025-2026 的新发布，单价约 £97.84~£109.98，却仍然卖不动；Haokoo 的 B0GV7Q32WK、B0FVDD24XH 也都是新发布却不盈利，且评论只有30、81，属于典型“低销量新入局失败”。这说明新人不是缺少样品，而是缺少进入壁垒之上的品牌力和投放能力。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
momcozyMedelaOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
momcozyMOMMEDOther#Success Rate by Entry Time
Listing这个市场不适合现在进入，已经进入过度拥挤区，而且对小商家几乎是失败市场。 近一年新增品牌/新进入产品明显增多，但新品牌的新发布成功率只有4.55%（1个成功、21个失败），整体新发布盈利率也只有23.53%，说明不是机会窗口，而是价格和流量都在挤压的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 8 0 0 11 2026 0 0 0 0 8 0 0 41 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 4 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 2 0 0 0 2025/10 0 0 0 0 3 0 0 2 2025/11 0 0 0 0 1 0 0 3 2025/12 0 0 0 0 2 0 0 2 2026/1 0 0 0 0 1 0 0 4 2026/2 0 0 0 0 4 0 0 6 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 3 0 0 6 2026/5 0 0 0 0 0 0 0 10 2026/6 0 0 0 0 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMedela Solo Hands-Free Single Electric Breast Pump, Lightweight and Compact Design, Compatible with Medela Family App
This listing is deemed profitablePrice (GBP)£76.03Released TypeOld Release (2023-08-23)Brand is an old entry in this marketSize and Weight20.5 x 16.2 x 13.7 cm, 680.00gProfitable Factors
Established brand with longevityDistinct functions and featuresLow pricing strategyBased on old ASINDesign & Appearance
轻巧紧凑的单泵手持/杯体式结构，主打隐蔽佩戴而非双边大主机外观Key Buying Motive
76克/杯的超轻量设计，3个部件且可洗碗机清洗，兼顾便携与易清洁Target Customers
需要轻便、低负担、可在胸罩内隐蔽使用的单侧泵奶妈妈，尤其适合日常通勤和短时挤奶场景Early Investment
Investment
Monthly Revenue (Recent) (GBP)£3,801.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight25.90% / 26.17%Peak / Non PeakRail Freight21.81% / 22.09%Peak / Non PeakAir Freight21.81% / 22.09%Peak / Non PeakSales & BSR Performance
eufy SecurityB0FPM71ZG5 (4.2/5 (945 Reviews))eufy Breast Pump E20, Heated Wearable Electric Breast Pump, 3 Temperature Levels, Hands-Free, App-Controlled Optimized Rhythm, Hospital-Grade Suction, Discreet and Ultra-Quiet Pumping
This listing is deemed profitablePrice (GBP)£139.38Released TypeNew Release (2025-09-03)Brand is an old entry in this marketSize and Weight31.5 x 14.2 x 9.2 cm, 1150.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
整体为柔和浅色、偏奶油白/浅橙的家居感配色，和竞品常见纯白/粉色系相比更有高端温暖感。, 外形为双仓一体的椭圆型可穿戴泵体，视觉上更像“暖感护理设备”，与常规圆盘/水滴形竞品有一定差异。Key Buying Motive
加热式可穿戴设计，支持3档温度并在约30秒升至35℃，主打防堵塞和提升泌乳效率。Target Customers
更适合需要边工作边泵奶、追求更快出奶和防堵塞体验的忙碌职场妈妈。Early Investment
Investment
Monthly Revenue (Recent) (GBP)£27,876.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight28.84% / 28.97%Peak / Non PeakRail Freight25.46% / 25.60%Peak / Non PeakAir Freight25.46% / 25.60%Peak / Non PeakSales & BSR Performance
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