- Benchmark ASINB0FM813PQV
- MarketplaceUK
- Category ID60209031
- Analyzed Products
- Keywordbaby feeding set
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是高风险价格战市场。 用户虽然有50万CNY，表面上足够覆盖单个ASIN前几个月的备货、物流和推广，但真正的问题不是钱，而是新品牌几乎没有跑通路径，且多数产品利润已经压到很低，进入后大概率会被价格战和同质化拖住。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这不是一个适合进入的市场。 关键原因不是预算不够，而是市场已经进入低利润、强竞争状态；用户虽然有50万CNY，足以覆盖单个ASIN的前期铺货、物流和推广，但不足以抵消这个品类里普遍存在的价格战和长期品牌投入压力。
Early sourcing + logistics + marketing budget (GBP)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?33.33%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 二手或转卖的婴儿喂养套装：在本地二手平台、Facebook Marketplace、Vinted 或闲置群里找成色好的硅胶喂养套装，通常比新品便宜很多，且更容易快速买到。
- 单件替代而非整套：只买最核心的吸盘盘/碗 + 一把勺子，配现有围兜和杯子使用；这比一次性购买完整12件套更省钱，也更适合先试用宝宝是否需要。
- 可重复使用的普通硅胶餐具搭配现有家用餐具：用超市/家居店的基础硅胶碗盘、普通汤匙和小杯子组合替代“专门婴儿喂养套装”，采购更灵活、价格更低。
- 现成的儿童餐盘/碗替代吸盘盘：如果主要需求是防打翻，可直接买厨房/家居渠道的防滑碗垫或吸盘垫，再配普通浅碗使用，往往更便宜也更通用。
- 一次性围兜或可洗普通小围兜 + 任何小勺：若用户只是担心弄脏，低价围兜和家中现有餐具就能完成过渡喂养，不必购买含牙刷、果泥器等附加件的整套产品。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经偏向价格战且对新卖家不友好。 关键证据很直接：新品牌进入后几乎没有成功样本，momcozy 的新入场款 B0FM813PQV 明明账面毛利有 20.7%，但仍然是非盈利且处于不活跃销售；TummyTots 的新款 B0H3C9D51S 只有 2.74% 利润，直接证明新进场很难靠正常定价跑通。
New products with Highest revenuemomcozy
Recent Monthly Revenue (GBP):£1,445.50(50pcs/month)B0FM813PQV (4.6/5 (74 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productso'doe
Recent Monthly Revenue (GBP):£5,418.00(200pcs/month)B0B785H4VM (4.7/5 (1118 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (GBP):£1,388.00(50pcs/month)B0BL7BYZHR (4.7/5 (1108 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (GBP):£1,124.40(40pcs/month)B0BNDPPCYH (4.5/5 (1740 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsLeast profitable new productsTummyTots
Recent Monthly Revenue (GBP):-(-)B0H3C9D51S (4.5/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 17件套功能最全，覆盖餐盘、碗、杯、围兜、果泥器和牙刷，差异明显。
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- 灰色中性配色更适合送礼，也更受男女宝宝家庭欢迎。
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- 套装感强、视觉丰富，图片更容易吸引点击。
B0BNDPPCYH (4.5/5 (1740 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 双套装配置很少见，适合双胞胎或需要备用餐具的家庭。
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- 浅粉/米色双配色更有奶油风，画面温和、好看。
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- 一页展示两套餐盘、两杯和餐具，信息量大，容易抓住眼球。
B0BN7LY7VM (4.4/5 (5385 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，属于高风险、低回报的价格战环境。 新品利润分布里，已知利润率产品中有52.63%落在0%~10%，只有26.32%在10%~20%，而新品牌新品里已知的2个都低于10%，说明对新进入者来说，基本不是“做得出来就能赚钱”的市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0B785H4VMo'doe2025-02-27Yes£27.09200pcs£5418.010.38%£562.39B0BL7BYZHRo'doe2025-02-27Yes£27.7650pcs£1388.014.1%£195.71B0BNDPPCYHo'doe2022-10-24Yes£28.1140pcs£1124.414.52%£163.27Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FSSPNY9JIndique2025-09-26No£17.9100pcs£1790.01.1%£19.69B0FM813PQVmomcozy2025-10-17No£28.9150pcs£1445.520.7%£299.22B0H3C9D51STummyTots2026-05-29No£16.99-pcs£-2.74%£-#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经是高风险价格战市场。 目前抽样里新上架产品成功率为0%，新品牌新产品盈利率也是0%；同时可见的失败样本全部集中在新品牌和老品牌的新上架里，没有任何能支撑“新手还能轻松切入”的证据。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
IndiqueTummyTotsmomcozy#Success Rate by Entry Time
Listing这不是一个适合进入的市场：新品牌几乎没有成功样本，最近入场的全是亏损，且同质化严重，已经进入高风险竞争区。 用户预算 500000 CNY 虽然足以覆盖单个 SKU 的前期投入，但从现有数据看，钱不是关键，真正的问题是市场没有可复制的成功路径。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 1 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 1 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesO'doe™ Baby Weaning Set – 15 Pcs Silicone Baby Feeding Set with Suction Plate, Bowl, Bib, Sippy Cup, Fruit Feeder, Freezer Tray – Baby Plates and Bowls Set – Pink – BPA Free | 6M+
This listing is deemed profitablePrice (GBP)£27.09Released TypeOld Release (2025-02-27)Brand is an old entry in this marketSize and Weight28.2 x 25.2 x 11.6 cm, 770.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色系整体配色，区别于市场上常见的米色、绿色、黄色款, 15件套组合更完整，包含吸盘盘、碗、围兜、学饮杯、果蔬啃咬器、冷冻盒和牙刷等，明显比竞品更偏“全家桶式”配置Key Buying Motive
在常规餐具套装基础上，额外加入冷冻托盘/果泥冰格、果蔬啃咬器和婴儿牙刷，功能覆盖喂养、辅食准备和口腔护理Target Customers
更适合想一次性购买从辅食到自主进食全套用品的新手父母，以及偏好礼盒化、一次配齐的送礼场景Early Investment
Investment
Monthly Revenue (Recent) (GBP)£5,418.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.99% / 10.38%Peak / Non PeakRail Freight-11.77% / -10.38%Peak / Non PeakAir Freight-11.77% / -10.38%Peak / Non PeakSales & BSR Performance
O'doe™ Baby Weaning Set – 15 Pcs Silicone Baby Feeding Set with Suction Plate, Bowl, Bib, Sippy Cup, Fruit Feeder, Freezer Tray – Baby Plates and Bowls Set – Pink – BPA Free | 6M+
This listing is deemed profitablePrice (GBP)£27.76Released TypeOld Release (2025-02-27)Brand is an old entry in this marketSize and Weight24.5 x 24.0 x 11.0 cm, 770.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色系更偏礼品化和婴儿用品审美，区别于常见米色/黄色/绿色款, 15件套覆盖喂养、辅食、外出和收纳清洁场景，配置明显更完整Key Buying Motive
集成吸盘盘/碗、围兜、餐具、果泥器、冷冻盒、牙刷等多功能组合，强化一站式辅食解决方案Target Customers
更适合希望一次性买齐辅食全套、偏重送礼和新手父母省心选择的家庭Early Investment
Investment
Monthly Revenue (Recent) (GBP)£1,388.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.04% / 14.10%Peak / Non PeakRail Freight-2.86% / -1.80%Peak / Non PeakAir Freight-2.86% / -1.80%Peak / Non PeakSales & BSR Performance
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