
结论很明确:这个市场不值得现在进入,已经是头部品牌主导、利润被压薄的高压市场。 新品牌里虽然有少量成功样本,但成功集中在少数差异化产品和强资源玩家手里;对小商家来说,靠普通同质化上新基本没有胜算,对大品牌来说也不是舒服的扩张市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这不是适合现在进入的市场。你有50万人民币预算,足以覆盖少数标杆ASIN的前期起步成本,但市场本身已经明显被老品牌和强势玩家占住,利润空间也被压得很紧;对小商家尤其不友好。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不建议进入:整体已经明显走向拥挤,2026年新发布产品里只有7个赚钱、14个亏钱,成功率只有33.3%;而且亏钱的新品数量明显多于赚钱新品,说明竞争在加剧,不是一个适合现在切入的市场。对小卖家更不友好,因为它正在快速出现低利润和失利新品,想活下来要么靠非常强的品牌/资源,要么就要接受很激进的打法。
这个市场不适合进入,已经进入明显的高竞争/接近饱和状态,短期内不值得大品牌或小商家继续押注。 关键原因不是“有没有赚钱产品”,而是赚钱主要集中在老牌大品牌手里,新品牌只有少量案例能活下来,而且都靠差异化功能,不是靠普通同质化上新。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0C23JV7CP | TESSAN | 2023-05-03 | Yes | $29.84 | 9000pcs | $268560.0 | 35.42% | $95123.96 |
![]() | B0CR5MC5Z9 | TESSAN | 2024-01-28 | Yes | $29.28 | 4000pcs | $117120.0 | 32.35% | $37888.32 |
![]() | B0B58KL2JP | One Beat | 2022-06-28 | Yes | $18.54 | 6000pcs | $111240.0 | 25.65% | $28533.06 |
![]() | B0DXKC4QGT | TESSAN | 2025-04-10 | Yes | $23.88 | 2000pcs | $47760.0 | 31.32% | $14958.44 |
![]() | B0GGGRRLJH | One Beat | 2026-01-13 | Yes | $21.19 | 2150pcs | $45558.5 | 30.5% | $13895.35 |
![]() | B0D3PW548W | TROND | 2024-10-08 | Yes | $19.99 | 2150pcs | $42978.5 | 25.86% | $11114.25 |
![]() | B0CWLL5Y33 | TROND | 2024-05-27 | Yes | $14.81 | 3000pcs | $44430.0 | 24.79% | $11014.2 |
![]() | B0BX5RP8TB | TROND | 2023-03-01 | Yes | $16.97 | 2150pcs | $36485.5 | 26.12% | $9530.02 |
![]() | B0CJJ36W8V | One Beat | 2023-09-21 | Yes | $18.33 | 2000pcs | $36660.0 | 24.59% | $9014.7 |
![]() | B092SB6PNZ | TESSAN | 2021-04-17 | Yes | $16.95 | 2000pcs | $33900.0 | 25.62% | $8685.18 |
![]() | B0CHYYBL5M | TROND | 2023-12-19 | Yes | $14.85 | 2000pcs | $29700.0 | 24.49% | $7273.53 |
![]() | B07K66SY7M | EPICKA | 2018-01-02 | Yes | $21.0 | 1000pcs | $21000.0 | 31.72% | $6661.2 |
![]() | B0BKPGG9T9 | TESSAN | 2022-10-27 | Yes | $19.26 | 1000pcs | $19260.0 | 25.45% | $4901.67 |
![]() | B0B9WQL3FD | GHome Smart | 2022-06-24 | Yes | $27.25 | 500pcs | $13625.0 | 32.88% | $4479.9 |
B0B12KKTVF | TESSAN | 2022-06-14 | Yes | $29.94 | 400pcs | $11976.0 | 32.51% | $3893.4 | |
![]() | B0FB3GYQMV | TESSAN | 2025-05-28 | Yes | $18.93 | 500pcs | $9465.0 | 25.27% | $2391.81 |
![]() | B0DYNPHPP2 | TROND | 2025-06-01 | Yes | $32.31 | 200pcs | $6462.0 | 36.41% | $2352.82 |
![]() | B0BF5175G7 | Huntkey | 2022-09-13 | Yes | $24.99 | 300pcs | $7497.0 | 31.22% | $2340.57 |
![]() | B0CBJXHGLP | Tuilock | 2023-07-10 | Yes | $22.8 | 300pcs | $6840.0 | 29.79% | $2037.64 |
![]() | B0GQD6868C | One Beat | 2026-02-27 | Yes | $21.31 | 300pcs | $6393.0 | 29.34% | $1875.71 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GGGRRLJH | One Beat | 2026-01-13 | Yes | $21.19 | 2150pcs | $45558.5 | 30.5% | $13895.35 |
![]() | B0GQD6868C | One Beat | 2026-02-27 | Yes | $21.31 | 300pcs | $6393.0 | 29.34% | $1875.71 |
![]() | B0GQDCZ4K7 | One Beat | 2026-02-27 | Yes | $21.3 | 300pcs | $6390.0 | 29.23% | $1867.8 |
![]() | B0H152Z6CR | wollz | 2026-05-09 | Yes | $16.99 | 200pcs | $3398.0 | 25.58% | $869.21 |
![]() | B0GGGLH69M | One Beat | 2026-01-13 | Yes | $14.56 | 200pcs | $2912.0 | 21.82% | $635.4 |
B0GC4CFWCC | One Beat | 2025-12-23 | Yes | $23.86 | 100pcs | $2386.0 | 23.97% | $571.93 | |
![]() | B0GGH4F6KK | Addtam | 2026-01-13 | Yes | $27.94 | 50pcs | $1397.0 | 31.77% | $443.83 |
![]() | B0GBWBYW5X | One Beat | 2025-12-22 | Yes | $16.49 | 100pcs | $1649.0 | 24.18% | $398.73 |
![]() | B0GGH7BRK9 | One Beat | 2026-01-13 | Yes | $22.69 | 50pcs | $1134.5 | 29.74% | $337.41 |
这个市场不适合现在进入,已经明显接近价格战和头部品牌主导的状态。新品牌里真正站得住脚的成功样本非常少,能看到的高胜率主要被老品牌和少数已建立品牌吃掉;如果硬进,必须准备明显高于单个SKU起步成本的长期预算,否则大概率只是给强势品牌做陪跑。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,结论很明确:已经进入高压竞争期,接近/处于价格战区域。 最近新增品牌里,真正跑出来的只有少数,而且新品牌成功率只有40%,失败率60%;更关键的是,最近一年里新品快速增加,但利润表现并没有同步改善,反而大量新品落在无利润区,说明竞争正在变得更难。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 5 | 2 | 0 | 15 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 2 | 2 | 0 | 5 |
| 2026/2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/5 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |