- Benchmark ASINB0DPHQB4WX
- MarketplaceUS
- Category ID228013
- Analyzed Products
- Keywordusb wall outlet extender, multi plug outlet adapter, surge protector outlet splitter
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显接近价格战区，小商家和外来大品牌都不该把它当成优先机会。虽然新品里仍有少数能赚钱的案例，但整体成功率偏低、失败集中、而且可复制的低门槛打法基本失效，真正能活下来的，都是做出明确差异化或有强品牌资源的玩家。
从数据看，市场里共有9个新品牌、20个老品牌，近37个新品中只有11个赚钱，成功率29.73%，也就是69.44% 的新品不赚钱；按新品牌看，只有wollz、shiningwell这类少数样本能跑通，wollz 的 B0H152Z6CR 只靠折叠插头、PD 30W+QC 18W、迷你便携设计做到 25.58% 利润率、月销200、月营收339,800 CNY，是少数真正的小品牌成功案例。反过来，HITRENDS 的 B0G47DTGDQ、B0G4VTWQFT、B0G4VTTZQG 全部失败，利润率还在 14.71%~17.03% 之间但卖不动，说明这个市场不是“有利润就能卖”，而是功能堆料已经卷到没有流量；旧品牌里 One Beat 仍然很强，B0BX9KNM18、B0GC25SSC7、B0GBVK7J2V、B0GGGLH69M 都能赚钱，B0BX9KNM18 甚至做到 28.55% 利润率、月销500、月营收919,500 CNY，证明大品牌靠成熟结构、旋转插头、宽距孔位、USB-C/浪涌保护的组合还能守住份额，但这也意味着新进入者要面对很强的头部壁垒。
对大品牌来说，能进，但要对标 One Beat、TESSAN 这类老牌，至少要有明显结构差异、快充能力、收纳/夜灯/便携等真实升级，并接受单个ASIN前期投入大约在几千到上万美元级别的打法；对小商家来说，只有像 wollz 这种真差异化、真便携、真高功率的小爆款才有机会，普通墙插扩展器、普通USB口堆叠方案基本没有胜算。你的 500000 CNY 预算足以启动一款差异化产品，但不足以支撑长期硬拼品牌和流量；如果只是照着常规款做，这个预算也救不了你。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场可以进，但只适合“有明确差异化和足够预算”的玩家；对小商家来说，若只是复制常规插座扩展器，基本会被价格战和老品牌压死。 目前市场不是完全没机会，但已经明显偏向头部品牌：旧品牌新上架的成功率只有33.33%，而新品牌新上架只有25%，失败率分别高达61.90%和75%，说明新入局者大多拿不到结果，且不是靠低价就能赢。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?56.75%New listing success rate (old brands):33.33%New listing success rate (new brands):25.00%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- 带线排插/桌面插线板：通常更便宜，放在桌边或地面即可使用，不必直接占用墙上插座，适合临时增加多个接口的场景。
- 带USB口的充电器插头：如果主要需求是手机/平板充电，比墙插扩展器更轻便，价格通常更低，也更容易随身携带。
- GaN多口USB充电器：当用户需要的是USB充电而不是增加AC插孔时，这是更省空间的替代方案，往往比“插座扩展器+USB口”更直接。
- 延长线/短电源线 + 普通插排：对插座位置不够友好的情况，这种组合更灵活，且单件价格往往低于带浪涌保护的墙插扩展器。
- 带旋转插头的基础两孔转接头：如果只是解决插头方向或空间遮挡问题，不需要多口和USB时，这类基础转接更便宜、也更容易接受。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经明显拥挤，而且新品牌胜率太低。 现有数据里，2025年有12个新品失败、只有6个新品成功；2026年更差，13个新品失败、5个新品成功，新品牌新品成功率只有25%，失败率高达75%。
证据很直接：整体可盈利产品比例只有46.24%，但新品可盈利比例只有29.73%；新品牌新品盈利率仅25%，而老品牌新品盈利率也只有33.33%，说明这里不是“谁来都能做”的市场，而是强者靠资源硬推、弱者容易亏损的市场。 关键的是，2026年新品失败集中爆发，2025到2026的新品趋势是走弱不是走强，市场在加速内卷；而且你给的500000 CNY预算，连最强新手样本之一 wollz 的单ASIN早期投入也只是参考基准。wollz 的 B0H152Z6CR 只有25条评论就做到月销200、月营收339,800、利润率25.58%，但这是新品牌里极少数成功案例，不能当成普遍路径。反过来，One Beat 的 B0GC25SSC7 是老品牌成功样本：1,9277条评论、利润率29.9%、月销300、月营收583,200、早期投入8,765.50 USD，靠的是三面插孔、旋转插头、6个AC口+4个USB口、1800J保护这类成熟组合；而 HITRENDS 的新品 B0G47DTGDQ、B0G4VTWQFT、B0G4VTTZQG 全部失败，利润率仍有14.71%~17.03%却卖不动，说明这类配置已经被卷到“有利润也难起量”。
如果硬要抄，只有两条路：大品牌跟 One Beat 学，做成熟功能堆料+高评论基础下的稳定转化；小商家只看 wollz 这种真小样本成功，复制它的“旅行便携、折叠插头、PD30W+QC18W、2AC+2USB-C+1USB-A”的明确差异化。 但要非常明确：HITRENDS 这类新品牌失败样本说明，单纯加功能并不能解决问题；若你的目标是小商家进入，当前市场已经太接近价格战和资源战，不建议推进。
New products with Highest revenuewollz
Recent Monthly Revenue (USD):$3,398.00(200pcs/month)B0H152Z6CR (4.6/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsOne Beat
Recent Monthly Revenue (USD):$36,660.00(2000pcs/month)B0CJJ36W8V (4.7/5 (1839 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$9,195.00(500pcs/month)B0BX9KNM18 (4.7/5 (19277 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,832.00(300pcs/month)B0GC25SSC7 (4.7/5 (19277 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsHITRENDS
Recent Monthly Revenue (USD):-(-)B0G47DTGDQ (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G4VTWQFT (4/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G4VTTZQG (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑色机身+三面插孔，外观最突出
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- 带夜灯和置物架，适合床头/宿舍场景
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- 充电+收纳+照明一体化，点击吸引力强
B0GG8PNPYM (4.4/5 (164 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 迷你折叠插头结构，体积明显更小
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- 白色机身配绿色点缀，旅行感强
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- 2AC+2C+1A，功能密度高，适合出差用户
B0H152Z6CR (4.6/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，尤其不适合小企业；它已经明显接近价格战/饱和区，新品牌想靠常规打法突围，成功率很低。 依据很直接：新品里可识别利润的37个样本中，只有11个盈利，盈利率29.73%，但真正能拿到15%以上利润的新品主要集中在少数老牌和少数“新入场但带明显差异化”的品牌；反过来，亏损新品里有13个样本，且新品牌新品未盈利比例高达75%，说明“新品牌进来就能赚钱”并不成立。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09725WZ8YTESSAN2021-06-11Yes$16.053000pcs$48150.024.3%$11700.45B0CJJ36W8VOne Beat2023-09-21Yes$18.332000pcs$36660.024.59%$9014.7
B092SB6PNZTESSAN2021-04-17Yes$16.952000pcs$33900.025.62%$8685.18
B0CHYYBL5MTROND2023-12-19Yes$14.852000pcs$29700.024.49%$7273.53
B0F87QHWHHTESSAN2025-06-01Yes$16.562000pcs$33120.021.89%$7249.97
B0CFYFC6RVTROND2023-12-26Yes$15.011000pcs$15010.022.66%$3401.27
B0DPHNM8QLTROND2025-02-24Yes$13.991000pcs$13990.022.64%$3167.34B0BX9KNM18One Beat2023-03-09Yes$18.39500pcs$9195.028.55%$2625.18
B0BF5175G7Huntkey2022-09-13Yes$24.99300pcs$7497.031.22%$2340.57
B0CHM2VRQCHANYCONY2023-09-20Yes$18.84400pcs$7536.028.21%$2125.91B0GC25SSC7One Beat2025-12-23Yes$19.44300pcs$5832.029.86%$1741.44
B0D1TSY64ZTROND2024-07-03Yes$17.74300pcs$5322.027.01%$1437.48
B0GBVK7J2VOne Beat2025-12-22Yes$22.1200pcs$4420.028.25%$1248.65
B0D17KXB54One Beat2024-04-09Yes$15.24300pcs$4572.021.8%$996.7B0H152Z6CRwollz2026-05-09Yes$16.99200pcs$3398.025.58%$869.21
B0FN2WWW3VTESSAN2025-08-20Yes$16.69200pcs$3338.024.7%$824.49
B0G48QPLGMTESSAN2025-11-27Yes$16.88200pcs$3376.023.66%$798.77
B0GSZYK1QLshiningwell2026-03-18Yes$23.35100pcs$2335.027.37%$639.09
B0DGLN5K2ZOne Beat2024-09-10Yes$12.85300pcs$3855.016.53%$637.24
B0GGGLH69MOne Beat2026-01-13Yes$14.56200pcs$2912.021.82%$635.4Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GC25SSC7One Beat2025-12-23Yes$19.44300pcs$5832.029.86%$1741.44B0GBVK7J2VOne Beat2025-12-22Yes$22.1200pcs$4420.028.25%$1248.65B0H152Z6CRwollz2026-05-09Yes$16.99200pcs$3398.025.58%$869.21B0FN2WWW3VTESSAN2025-08-20Yes$16.69200pcs$3338.024.7%$824.49B0G48QPLGMTESSAN2025-11-27Yes$16.88200pcs$3376.023.66%$798.77B0GSZYK1QLshiningwell2026-03-18Yes$23.35100pcs$2335.027.37%$639.09B0GGGLH69MOne Beat2026-01-13Yes$14.56200pcs$2912.021.82%$635.4B0GG8PNPYMMifaso2026-01-12Yes$21.71100pcs$2171.027.59%$598.98
B0GBWBYW5XOne Beat2025-12-22Yes$16.49100pcs$1649.024.18%$398.73
B0GGH7BRK9One Beat2026-01-13Yes$22.6950pcs$1134.529.74%$337.41
B0FQQP116VGE2025-09-11Yes$14.2750pcs$713.513.33%$95.11#New Product Success Rates
Listing这个市场不适合进入：新品牌成功率只有25%，但新上架里有75%不赚钱，整体已进入明显的价格战/高竞争状态。 更关键的是，成功几乎都集中在少数老牌和少数“类大牌”新品牌上，真正能证明小商家合法成功的样本非常少，贸然进场风险很高。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
TESSANOne BeatOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HITRENDSOne BeatPagaloceTRONDOther#Success Rate by Entry Time
Listing这个市场不建议进入，结论很明确：新品牌胜率只有29.73%，但最近12个月的新产品里有12个失败、仅4个新品牌成功，赚钱越来越难，已经进入高竞争区。 价格带并不差，成功样本里像 TESSAN 的 B0FN2WWW3V 还能做到24.7%利润率、月销200、近月利润824.49美元，说明不是完全没机会；但整体趋势是失败显著多于成功，且新品牌成功高度集中在少数案例，普通新品牌很难复制。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 1 5 0 0 11 2026 0 0 0 0 5 0 0 14 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 1 0 0 0 2025/9 0 0 0 1 0 0 0 1 2025/10 0 0 0 0 0 0 0 2 2025/11 0 0 1 0 1 0 0 4 2025/12 0 0 0 0 3 0 0 4 2026/1 0 0 0 0 3 0 0 2 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 1 0 0 4 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 1 0 0 3 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
BN-LINK Multi Plug Outlet Extender with USB, Surge Protector Outlet with 3 AC Outlet Splitter and 3 USB Ports (1 USB C), Multi Plug Wall Outlet for Dorm, School, Travel, Office, Home, Travel, 1 Pack
This listing is deemed profitablePrice (USD)$11.47Released TypeOld Release (2022-05-12)Brand is an old entry in this marketSize and Weight10.9 x 10.6 x 5.7 cm, 168.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
紧凑小体积的一体式墙插扩展器，带USB口布局，偏通用公模设计Key Buying Motive
3个AC插孔+3个USB口（含1个USB-C），满足6设备同时供电，且主打便携与墙插直连Target Customers
宿舍、学校、差旅、办公室等需要在单个墙插位上快速扩展充电口的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$573.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.79% / 13.04%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.66% / 5.92%Peak / Non PeakSales & BSR Performance
Outlet Extender, Surge Protector - Huntkey 5-Outlet Splitter with 3 USB Wall Charger(PD 30W), Multi Plug Wall Outlet Power Strip for Home, Dorm Room Essentials
This listing is deemed profitablePrice (USD)$24.99Released TypeOld Release (2022-09-13)Brand is an old entry in this marketSize and Weight16.5 x 10.7 x 5.9 cm, 299.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
带可放置手机的小支架/托盘式外观，增强桌面收纳感Key Buying Motive
30W PD USB-C快充，明显强于同类常见20W或更低功率USB-C方案Target Customers
对快充有明确需求的宿舍、酒店和旅行用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,497.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight29.39% / 31.22%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight23.56% / 25.40%Peak / Non PeakSales & BSR Performance
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